Creative Agency Secrets new logo case study

PUTTING SPARK TO YOUR MARKETING

CASE STUDIES

6

THE BRIEF:

Requirement: • Logoincorporatingthecompany

name • Mayincludeasymbolorstrapline.

Logo usage: • Website• letterhead• favicononSocialMediasites.

Must portray:• Professionalbutfriendlyteam• Collaborativeapproach• Delivermeasurableresults. • Trustworthyextensiontoclient’steam• Valuedservicedeliverypartner• Successful,ambitious,clever/smart.

Tone of voice: • Friendly• Knowledgeable• Professional• Expert.

Value proposition: We work for firms who think they can’t afford a marketing agency, business owners trust us as part of their own team

Target audience: Business owners who want to grow their firm, marketing managers who wantexpertinputforstrategythattheyexecutethemselves,rivalagencieswhosee us as thought leaders tryingout new tools and techniques ahead of the crowd

Preferences: Sans serif fonts, modern look, easy to read. Gender neutral colours

A DAY IN THE LIFE OF A PROJECT

THE CLIENT: CREATIVE AGENCY SECRETS

THE CURRENT BRAND:

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THE BRAINSTORMING:

8


THE INITIAL DESIGNS:

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THE CHOSEN DESIGN TWEAKS AND REFINEMENTS:

Logo B R1 Solid

Creative AgencySecrets



A

B

C

CreativeAgencySecrets



Logo B inline

A

B

C




More obvious change in the gradientWords in blue

No gradientWords in blue

Words in blue


Words in blueGradient reversed

Blue/Green Colour Palette

1

2

3

4





Gold/Gray Colour Palette

(This one could be a metallic silver)

Dark Blue/Aquamarine Colour Palette

1

2

3

4

Logo B R1 Solid




D

E

F

CREATIVEAGENCYSECRETS



Logo B inline

D

E

F





Blue/Red Colour Palette

1

2

3

4





Blue/Red Colour Palette

1

2

3

4

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THE FINAL DESIGN

CAS initials

Unlocking marketing secrets

Stripes represent multi pronged approach & teamwork. Also gives the mark a more unique, distinctive look.

Creative Agency Secrets new logo case study

Business

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