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1 https://storage.googleapis.com/think/docs/2014-travelers-road-to-decision_research_studies.pdf 2 http://www.marketingprofs.com/chirp/2014/25578/consumer-psychology-and-the-e-commerce-checkout-infographic

85% of travel planning is now done online which means having an effective website is a must to reach today’s travelers. In fact, although travelers visit a variety of sites for inspiration, comparison and booking, 48% of leisure travelers and 60% of business travelers cited a property’s own website as their top source used for trip planning.1

Your website should give travelers all the information they’re looking for: what makes your property unique, what do your rooms look like, and finally – can they get a deal? Over 90% of consumers say enticing visuals are the most important factor in their purchasing decision, which means you need to convey your story visually.2

Want to know the secret to a visually-compelling website that drives bookings? View our scorecard to find out.

The Importance of a Property Website

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Must-Have Features for Visually-Compelling Websites Website Look And Feel

1. Key images displayed prominently on your homepage

2. Easy to navigate with clear and customized pages

3. Custom pages showcase your property’s unique location, amenities and more

4. Gives travelers the information they’re looking for

5. Booking engine displayed prominently on each page

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Media That Tells A Story6. Variety of high-quality media (photos, videos, and virtual tours)

7. Easy to navigate media galleries with clear and customized tabs

8. Showcase the top images travelers want to see (#1 is your rooms)

9. Media full-screen viewing capability

10. Visually-rich stories of your rooms, unique features and special offers

Descriptive Storytelling11. Descriptive text adds context to your media and includes

details on your rooms, unique features and special offers

12. Highlight what makes your property unique

13. SEO-enabled to drive website traffic (included but not limited to H1 and H2 headings, page descriptions, information about the local area and attractions, and links within your website)

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Enticing Special Offers14. Visually-rich special offers with

images, titles, descriptions and terms and conditions

15. Easy to navigate

16. Optimized for each device (desktop, smartphone and tablet)

Social Sharing and Reviews17. Integrate Google Maps

18. Integrate TripAdvisor reviews

19. Display prominent links to your social media page

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Tally your score02Give yourself one point for every check mark.

Scorecard: Evaluate Your Website

MY SCORE IS:

Integration with Google Mapsand TripAdvisor reviews

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Social sharing functionalityJ

Visually-rich special offersK

Been optimized for smartphones and tabletsL

A clear and prominent booking engineH

Now that you know the essential features that work together to create a visually-compelling website experience for your visitors, it’s time to find out how you’re doing!

A variety of relevant pages that showcase my property’s unique features

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My website has...01Check all that apply.

Media that works together to tell my storyA

Snackable chunks of text that adds detailB

Quick loading mediaC

User-friendly navigation optionsD

Full screen and slide show viewing optionsE

Search engine optimized content and mediaF

Your website could use some improvement. Enhance your website and give travelers the information they’re looking for.

Good job, but you could be reaching more travelers and driving more bookings to your website with a few tweaks and improvements.

Excellent! You’re a rock star when it comes to visually-compelling websites – keep it up!

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get your results!03Find out how you did.

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Create Visually-Compelling Websites That Drive Bookings With Vizlly!Vizlly, a Multi-Channel Digital Marketing System, makes it easy to create a visually-compelling website that drives bookings.

With Vizlly, you can give travelers the information they’re looking for: what makes your property unique, what your rooms look like and a deal! Plus, you won’t need a webmaster or agency to get up and running.

Don’t miss out on any more direct bookings. Request a consultation today.