CONTENTPRODUCTION

M E S S A G E S➤ Develop Questionnaire or Mini Script

➤ Answer with full responses (question in the answer)

➤ Memorise key points and elaborate

➤ You are presenting to the camera or interviewer

P R O S & C O N SPROS

O F U S I N G A S M A R T P H O N E C A M E R A

CONS

➤ Awesome quality (Full HD +)

➤ Easy to use

➤ Convenient

➤ Poor in lowlight

➤ Not the best audio quality

➤ Still is not a professional tool

LIGHTING & AUDIOLIGHTING

G E T T I N G T H E B E S T O F I T

AUDIO

➤ Sun is our largest source of light, souse it to your advantage

➤ Position largest light source in frontof subject

➤ Avoid bright light behind subject

➤ Film in low noise areas

➤ Position subject as close to cameraas possible

➤ Find rooms with carpets of rugswhen possible

FRAMING& T H E R U L E O F T H I R D S

DISTRIBUTION

TITLES TAGS DESCRIPTIONS

OPTIMISINGSpeak in their language

Reflect video accurately

40-66 character

Short overview of video SEO & Keyword Language

Min 200 & Max 800 words

Categorise videos Use as many as youcan on youtube

2-3 on Facebook &Instagram

SHARING PAID ADVERTISINGOTHERS SHARING

DISTRIBUTINGCurrent marketingchannels

Email

LinkedIn

Staff & Partners Clients & Networks

Family & Friends

Age Gender

Location

Interests