Creating Value Through Business Development | Tarush Agarwal
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Transcript of Creating Value Through Business Development | Tarush Agarwal
A brief intro about who we are
#1 Mobile-First Kids Brand
150+Million Downloads 215 Countries
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2014 Recap
Our Promise
Designed from the kids’ perspective, our digital toys provide fun, gender-neutral play
experiences.
Free of rules, levels or leaderboards.
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iOS Rankings
Rankings as of Christmas Day 2016 in the US
Google Play Rankings
Rankings as of October 2015 in the US 6
Top positioned kids brands on the App Store
Source: App Annie Intelligence. Note: Consolidated positioning for 2015 in iOS kids category. Markets includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.
*Top Grossing- Disney, ABC Mouse, and Movile use In App Purchasing business model
Top Paid Top Free *Top Grossing
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Vision:A beacon in the world for kids
Toca Boca will become a category independent brand that signals to kids and families that something was made for them.The Toca prefix will become synonymous with a kids perspective.
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Toca Anything
Toca Boca will enter different categories with the same values, design principles and philosophy as our apps have today.It will stand for a kids perspective and stimulate creativity & imagination.
Toca Apps Toca Merchandise Toca XToca TV
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Partnerships
Partnership Principles
Long Term Value Creation
Innovation and creativity- constantly looking for new models
Think global, act local- approach to doing global deals
Research and data driven approach to find new trends and opportunities
Strive to be early adopters
Distribution Eco-system
CORE APP
MAJOR PLATFORMS BTC (iOS, GP)
NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS)
BTB CHANNELS (AMZ)
PLATFORMS OF THE FUTURE (TV, VR)
NEW MARKETS
EMERGING CHANNELS (ZIOSK, AIRLINES, HOTELS)
KIDS SPECIFIC PARTNERS (OEMS)
Some Examples
MULTI DEVELOPER BUNDLES
Multi Developer Bundle - Success
7x normal sales
ZIOSK
Partnered with Table top restaurant tablet provider in 2016
Exposed to 50M customers at over 2000 restaurant locations
Highest engagement amongst all content providers
Average play session was 7-8 Minutes
Toca TV: Partners
Our hand curated partner ecosystem includes
75 independent creators and multi-channel networks Best of what is available in kids’ video Globally sourced content rubric spanning over 10 categories
Freedom!DreamworksTV: The kids and family brand from AwesomenessTV
BroadbandTV Studio71
Partner Events
Example of partner event conducted in San Francisco Area
Partner Events
Examples of a partner event conducted in New York
Thank You!