Creating Value Through Business Development | Tarush Agarwal

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Transcript of Creating Value Through Business Development | Tarush Agarwal

Page 1: Creating Value Through Business Development | Tarush Agarwal
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A brief intro about who we are

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#1 Mobile-First Kids Brand

150+Million Downloads 215 Countries

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2014 Recap

Our Promise

Designed from the kids’ perspective, our digital toys provide fun, gender-neutral play

experiences.

Free of rules, levels or leaderboards.

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iOS Rankings

Rankings as of Christmas Day 2016 in the US

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Google Play Rankings

Rankings as of October 2015 in the US 6

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Top positioned kids brands on the App Store

Source: App Annie Intelligence. Note: Consolidated positioning for 2015 in iOS kids category. Markets includes: Australia, Brazil, Canada, China, Japan, Sweden, U.K. and U.S.

*Top Grossing- Disney, ABC Mouse, and Movile use In App Purchasing business model

Top Paid Top Free *Top Grossing

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Vision:A beacon in the world for kids

Toca Boca will become a category independent brand that signals to kids and families that something was made for them.The Toca prefix will become synonymous with a kids perspective.

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Toca Anything

Toca Boca will enter different categories with the same values, design principles and philosophy as our apps have today.It will stand for a kids perspective and stimulate creativity & imagination.

Toca Apps Toca Merchandise Toca XToca TV

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Partnerships

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Partnership Principles

Long Term Value Creation

Innovation and creativity- constantly looking for new models

Think global, act local- approach to doing global deals

Research and data driven approach to find new trends and opportunities

Strive to be early adopters

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Distribution Eco-system

CORE APP

MAJOR PLATFORMS BTC (iOS, GP)

NEW BUSINESS MODELS (SUBSCRIPTION FOR APPS)

BTB CHANNELS (AMZ)

PLATFORMS OF THE FUTURE (TV, VR)

NEW MARKETS

EMERGING CHANNELS (ZIOSK, AIRLINES, HOTELS)

KIDS SPECIFIC PARTNERS (OEMS)

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Some Examples

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MULTI DEVELOPER BUNDLES

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Multi Developer Bundle - Success

7x normal sales

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ZIOSK

Partnered with Table top restaurant tablet provider in 2016

Exposed to 50M customers at over 2000 restaurant locations

Highest engagement amongst all content providers

Average play session was 7-8 Minutes

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Toca TV: Partners

Our hand curated partner ecosystem includes

75 independent creators and multi-channel networks Best of what is available in kids’ video Globally sourced content rubric spanning over 10 categories

Freedom!DreamworksTV: The kids and family brand from AwesomenessTV

BroadbandTV Studio71

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Partner Events

Example of partner event conducted in San Francisco Area

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Partner Events

Examples of a partner event conducted in New York

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Thank You!