Creating Truly Innovative ExperiencesAdam Kruszynski / www.adamoutsidethebox.comDirector of Digital @ RevolveHPX Digital 2013 @ Atlantica Hotel in Halifax

Where is this all going?

The Road Ahead

Tan Le @ Ted.comEPOC Headset

Translates thoughts into computer input

???The Big

7 ½ Steps to Create Truly Innovative Experiences

1. Know What You Want2. Choreograph User Journey3. Storyboard Each Experience4. Build a Functional Prototype5. Build the Experience6. Test with Real Users7. Execute & Measure½ Expect it to change, often in ways

you could not even imagine…

Step 1: Know What You Want

Released in 20018MB Internal RAM

Step 2: Choreograph User Journey

Step 3: Storyboard Each Experience

TIMBER MART SharpShooter Game Contest for Junior Hockey AssociationsFacebook, iOS, & Android

Step 4: Build a Functional Prototype

Step 5: Build the Experience

Step 6: Test With Real Users

Step 7: Execute and Measure

Step 7.5: Expect it to change in ways you could not imagine

Ideationis not a step,

it’s a constant

Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F

Problem 1

Problem 2

Problem 3

Problem 4

Problem 5

Problem 6

Problem 7

No Real Winners!

Typical BrainstormsIdea A Idea B Idea C Idea D Idea E Idea F

Problem 1

Problem 2

Problem 3

Problem 4

Problem 5

Problem 6

Problem 7

No Real Winners!

Ideation Idea Execution

True Ideation Process

1. Simplify Requirements

2. Ideate Together

3. CompareNot Eliminate

4. Amplify YourBest Ideas

5. Pilot & UserTest Your Ideas

3 Laws of Innovation with New Technology

Law #1: Choose Simple & Powerful

Law #2: Use Natural Behaviour

Law #3: Rely on Native Integration

Thank You + Surprise + Questions

Adam KruszynskiDirector of Digital @ RevolveCo-Chair @ AIM ConferenceLinkedIn: ca.linkedin.com/in/kruszynskiadam/Twitter: @adamoutsidedboxWebsite: www.adamoutsidethebox.com (also has copy of this deck)

Surprise: You are welcome to download my digital book for FREE (iTunes / PDF)

www.adamoutsidethebox.com/writing/