"Creating the Visitor-Centered Museum" Book Launch at OMCA

download "Creating the Visitor-Centered Museum" Book Launch at OMCA

If you can't read please download the document

Embed Size (px)

Transcript of "Creating the Visitor-Centered Museum" Book Launch at OMCA

PowerPoint Presentation

Creating the Visitor-Centered MuseumBook Launch Event with Lori Fogarty OMCAFriday, Feb. 3, 2017

1

Museums.

We look like this on the outside:

For some people, the trouble starts when they walk through our door!

Are we forcing this person to take out his or her phone?3

Who, as we say, are often puzzled, left feeling inadequate in the gallery, isolated from something important, ignorant and deficient. Is this the way we want our visitors to feel? To fear a visit to the intimidating museum?4

Too often, museums see technology as a way to sidestepthe larger issues were not prepared to face.

Of course, not everyone avails themselves of the audio experiences we offerno matter how illuminating and enjoyable they might be. In fact, most digital resources reach only a fraction of our audience. Which raises the question of what were doing for everyone else.5

The Big QuestionsWhy would anyone make this?Whats it doing in this big important museum? (aka: Whats remarkable about it?)What does it have to do with the other works around it?What would I be doing if I made this or were in this historic persons boots?

In a word: Why should I care?

The elephant in the room is that:The vast majority of American visitors do not use technology during their museum visit.So how do we reach them?

7

That was a question we set out to find answers to10 sites nominated by colleagues as innovators in the fieldMainly art museums, with some history and multi-disciplinary museums (e.g., OMCA)Site visits followed by in-depth conversations with museum leadership and creative staffCase studies from the USA and EuropeCo-written and co-researched with Mimi Michaelson, Ed.D.

8

Denver Art Museum, Colorado

Denver Art Museum, ColoradoHistoric Precedent: From Gallery Seating to Maker Spaces

Denver has been a pioneer in visitor-centered innovation back to the 1980s. They tick all the boxesas Melora has discussed. Heres just one: Wild West-themed Bingo cards that are unobtrusively displayed in a pocket on the wall, and immediately give kids a treasure hunt and a mission in the gallery.10

Denver Art Museum, ColoradoNot to mention Kids Bingo Treasure Hunts journaling, music

Denver has been a pioneer in visitor-centered innovation back to the 1980s. They tick all the boxesas Melora has discussed. Heres just one: Wild West-themed Bingo cards that are unobtrusively displayed in a pocket on the wall, and immediately give kids a treasure hunt and a mission in the gallery.11

City Museum, St. Louis, Missouri

City Museum, St. Louis, MissouriImmersive ExperienceThrills & Wonder

A few museums are sites of wonder, creativity and play. City Museumreally an artists vision of a 10-story playgroundis one of them. Those are kids crawling through aerial tubes in the heart of the city. City Museum also has a 10-story slide. 13

Ruhr Museum, Essen, Germany

Ruhr Museum, Essen, Germany

Arresting visual design that also tells a story

Here is a history and culture museum that took its cue from art museums: note the simple, spare display, presenting each artwork in isolation, evocatively lit: on the left a black lung taken from a miner in this district, on the right a set of beer bottles. The museum knows that objects presented like this have their own visual power; they also know to tell a story on the side of each case that personalizes the object inside and delivers a message. 15

Minnesota History Center, St. Paul

This is quite outrageous. A nineteenth-century painting by John Pettie has been outfitted with a touchscreen kiosk targeted to teens that updates the courtship theme in todays terms: should she go for the rich city slicker or the farmers son living in Glasgow on a student budget, who aspires to be a veterinarian?16

Prototyping to make sure they get it right.

Minnesota History Center, St. Paul

The Van Abbe Museum is trying to re-invent how people relate to museums. In this case, Gallery Hosts became Game Masters and helped people retrace their itinerary though the galleries, helping them to distill some insights from their visit. On the right, a cartoon by Dan Perjovschi that shows that no matter how many people may work in a museum, it often feels faceless and monolithic. 17

Detroit Institute of Arts, Michigan

Detroit Institute of Arts, Michigan

Analog didactics that explain whats special about the artworks

Richard Long, Stone Line

Were all familiar with wall labels, but at Detroit, they add levels of depth by using conspicuous signage and easy-to-read laminated booklets right near the artworks they treat. Highlights and captions on the panel in the left hand picture help guide the visitors eye to especially significant parts of the painting. 19

A video projection that sets the table for French decorative arts.

And they project a film on a tabletop so you may vicariously experience a fabulous French banquet from the 18th century that uses the very same silver and porcelain dishes on display in the gallery. It brings the gallery to lifeand gives us a seat at the table. 20

Columbus Museum of Art, Ohio

Columbus Museum of Art, OhioConnectorsWonder Room creativity studio for kids and familiesThe museum has produced jigsaw puzzles based on the art

Any strategy that connects people to the art, besides the art itself.Merilee Mostov More family activities in the Impressionist galleries

Some of the museums in the book are in heartland cities that dont receive many tourists. They mustfind ways of connecting with their local community so families come back again and again. 22

Oakland Museum of CaliforniaCalifornia Portrait Gallery: Draw Yourself

At the OMCA, a digital drawing station enables visitors to make self-portraits, which are then displayed among the portraits from the collection on two screens, part of a constantly changing array of faces. For me, two messages emerged: all the decisions involved at every point in making my portraitand that each and every one of us belongs in this museum. 24

Kelvingrove Gallery and Museum, Glasgow, Scotland

This is quite outrageous. A nineteenth-century painting by John Pettie has been outfitted with a touchscreen kiosk targeted to teens that updates the courtship theme in todays terms: should she go for the rich city slicker or the farmers son living in Glasgow on a student budget, who aspires to be a veterinarian?25

Kelvingrove Gallery and Museum, Glasgow, ScotlandTeen interactives

This is quite outrageous. A nineteenth-century painting by John Pettie has been outfitted with a touchscreen kiosk targeted to teens that updates the courtship theme in todays terms: should she go for the rich city slicker or the farmers son living in Glasgow on a student budget, who aspires to be a veterinarian?26

Van Abbe Museum, Eindhoven, The Netherlands

Van Abbe Museum, Eindhoven, The NetherlandsRole Playing for AdultsGallery Guides as Game Masters

The Van Abbe Museum is trying to re-invent how people relate to museums. In this case, Gallery Hosts became Game Masters and helped people retrace their itinerary though the galleries, helping them to distill some insights from their visit. On the right, a cartoon by Dan Perjovschi that shows that no matter how many people may work in a museum, it often feels faceless and monolithic. 28

Museum of Contemporary Art Denver

Museum of Contemporary Art DenverStretching the bounds of normal behavior in mind and body

Art Meets Beast

The Van Abbe Museum is trying to re-invent how people relate to museums. In this case, Gallery Hosts became Game Masters and helped people retrace their itinerary though the galleries, helping them to distill some insights from their visit. On the right, a cartoon by Dan Perjovschi that shows that no matter how many people may work in a museum, it often feels faceless and monolithic. 30

Two takeaways from our researchVisitor-centered innovation goes hand-in-hand with museum change.

We have to keep reevaluating: Whos our audience and what do they need from us?

For a visitor-centered museum, these questions are the starting point of all museum business.

Thank you.