DESIGN NOW.DESIGN NEXT.

DESIGN ISN’T COMPLICATED.

DESIGN ISN’T COMPLICATED.

1. GET INSPIRED.

2. BUILD THINGS.

3. SHARE THEMWITH PEOPLE.

1. GET INSPIRED. 2. BUILD THINGS.

3. SHARE THEM WITH PEOPLE.

1. GET INSPIRED. 2. BUILD THINGS.

3. SHARE THEM WITH PEOPLE.

4. ITERATE.

DESIGN IS A PROCESS FOR LEARNING.

“3264 prototypes. 3263 failures. It’s the failures that you learn from.”

“Enlightened trial and error will always outperform the planning of flawless intellect.”

THE WORLD IS CHANGING FAST.

WE’RE IN THE MIDST OF A HARDWARE REVOLUTION.

DATA IS A SOURCE FOR ANALYTICS & INSPIRATION.

BIOMIMICRY & BIOSCIENCES ARE THE NEXT FRONTIER.

Natural systems can be resilient or e!cient, but not both...

ENDURANCE

+ B I O M I M I C RY 3 . 8

ENDURANCE

E!ciency or ResilienceNative prairie is resilient: its diverse grasses hydrate the soil at dif-ferent levels sustaining it through unpredictable conditions. The Yucca moth and Yucca tree have co-evolved to be e!cient— the moth lays eggs in the tree’s flowers, pollinating them in the process—but without one, the other will die.

"#$%&'#$ ()*+)$,- A beverage company, anticipating that manufacturing systems will need to cope readily with unpredictable material sources and markets, revised their strategy towards design for resilience, rather than e!ciency.

E!ciency is about expending minimal energy. Resilience is about main-taining function despite disturbance; diversity, redundancy and decentralization are key.

YOU MIGHT ASK Should we assume stable or unpredictable conditions?Might our system benefit from decentralization, diversity, and redundancy to increase resilience?

1. GET INSPIRED. 2. BUILD THINGS.

3. SHARE THEM WITH PEOPLE.

4. ITERATE.

“you can’t delegate the learning.” Charles Eames C.1960.