CREATING THE MASTHEAD

KEY IDEAS BEHIND THE MASTHEAD

My masthead is most similar to that of the magazine Q, while not identical this is the style I have chosen to go for. As each magazine will cover a different artist from varying genres the Masthead must be identifiable as the E.X. brand.

IDEA ONE

IDEA TWO

IDEA THREE

IDEA FOUR

IDEA FIVE

IDEA SIX

IDEA SEVEN

CHOOSING THE CORRECT MASTHEAD

• In order to choose the masthead that would most be most appealing to my potential buyers I presented each concept to 20 people asking them to choose the one they found most appealing. The results are displayed in the pie chart below: Masthead results

Idea one Idea two Idea three Idea fourIdea Five Idea Six Idea Seven

FURTHER RESEARCH

In order to find a wider range of responses I appealed to a larger audience in that of my Facebook friends: over 400. In this way I could make sure that it would appeal to wide variety of people.

The responses were overwhelmingly positive, here is just one example of feedback.

HOW I CREATED THE CHOSEN MASTHEAD

• First I inserted a red box into the PowerPoint using the shape tool.

CREATING THE MASTHEAD

• I then simply added the letters E and X in the perfect font separately using the arrow keys the adjust them into position. I then changed the font to the colour white in order to contrast it to the red background.

CREATING THE MASTHEAD

• On top of the music magazine the masthead looks like this. Standing out from the image and giving the magazine a recognisable feel and sealing.