CREATING SHAREWORTHY EXPERIENCES...May 05, 2016 · DEFINE BUSINESS GOALS 6 Verizon + AOL Story...
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CREATING SHAREWORTHY EXPERIENCES AOL + BKA
Transcript of CREATING SHAREWORTHY EXPERIENCES...May 05, 2016 · DEFINE BUSINESS GOALS 6 Verizon + AOL Story...
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CREATING SHAREWORTHY EXPERIENCES
A O L + B K A
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STEPSThe Partnership
How to start
Pick points of differentiation
The attendee journey
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THE PARTNERSHIP
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HOW TO START
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DEFINE BUSINESS GOALS
6
Verizon + AOL Story
Power of Data Launching New Product
story data go90
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PRE DURING
POST EVENT
WHAT’S THE END GAME?
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PICK POINTS OF DIFFERENTIATION
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09_28_15 AOL New Front 2015 by PEARCEY PROPER-3628
MUSIC
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TALENT
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MOBILE/VIDEO
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THE ATTENDEE JOURNEY
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CONSIDER THIS…
• Strategic branding
• Show not tell
• DETAILS
• Know your audience and what you want from them
• What are ways you can appear bigger than one event moment?
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THAT’S A WRAP!