How to Assure Successfor a New Sitecore Site

(Summary Presentation)

Development Tips for New Sitecore SitesSeptember 18, 2013

1

Sitecore Enterprise Web CMS• Popular .NET Web Content Management

System for mid-to-large organizations• Provides friendly tools for non-technical

Content Authors and Marketers• Can be customized and extended to meet

almost any conceivable business need

2

Sitecore Projects:Success vs. Failure

• Indicators of a Successful Sitecore Project• Reasons for Sitecore Project Failures• Sitecore Project Success Factors

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1. Establish Business Goals for Site2. Get Stakeholders Involved Early3. Learning Sitecore is the First Step

Customize Sitecore to Reduce TCO

• Customizing Tools• Customizing the User Interface• Reducing Questions Reduces TCO• Sitecore UI Customization Examples

4Remove

Unused ToolsExtend

Existing ToolsAdd New

Tools

CMS Developers

•CMS Generalists

• Sitecore Generalists

• Sitecore Specialists

5

Using Internal Staff for New Sites

Benefits and Risks

6Internal Developer Guidelines

Using Vendors for Creating Sites

Benefits and Risks

7Vendor Developer Guidelines

Obtaining Good Developer Value

• Guidelines for Good Developer Value• Using Remote Collaboration• Reducing Site Development Costs

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Oh… you actually want to reach people?

• Redirecting Link Juice to New Site• Optimizing Your Site for SEO• Setting up Staging Sites for SEO• How Specialists Help Marketers• Why Performance is Important• Optimizing Sitecore Performance

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Why Mobile Speed is Important

• Issues that Affect Mobile Speeds• Optimizing Mobile Performance

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Providing Customer Interaction

Sitecore supports social media & blog comments11

Tagging Content

• Tags vs. Sitecore Content Tree•Managing Tags in Sitecore• Tagging Content in Sitecore 7• Using Sitecore 7 to Lower TCO

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In Summary

Assure success for a Sitecore new site project• Learn how Sitecore’s features can meet requirements• Use Sitecore modules to reduce development costs• Use Sitecore experts to supplement internal staff• Customize the UI to make it friendly for business users• Plan for mobile display & performance at the start• Plan for obtaining high SEO rankings at the start• Use source control, continuous integration & TDS

The most cost effective way to assure success for a new Sitecore site is to use Specialists

who can get it done right the first time.

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Caveat Emptor

There are many ways to plan for a new Sitecore site• Experienced vendors can propose additional solutions• Review your hosting needs with a Sitecore partner• Review proposed Sitecore sites with all stakeholders

This presentation is intended to be academic• To enhance public knowledge of issues related to new sites• To promote better understanding of Sitecore sites

Author cannot guarantee accuracy or fitness for your site• Author makes no representations or warranties• Author disclaims any liability if you act on this information 14

More Topics from TICAll Sitecore-related SlideShares from TIChttp://www.slideshare.net/cwnelson/presentations

How to Assure Success for a New Sitecore Site (full slide deck)http://www.slideshare.net/cwnelson/creating-new-sitecore-sites-full

Implementing Routine Sitecore Maintenancehttp://www.slideshare.net/cwnelson/sitecore-maintenance-tips

Performance Tips for Sitecore Mobile Usershttp://www.slideshare.net/cwnelson/sitecore-mobile-performance-tips

Sitecore 7 – New Features for Usershttp://www.slideshare.net/cwnelson/sitecore-7-new-features

Sitecore Performance Tips for Visitor Engagementhttp://www.slideshare.net/cwnelson/sitecore-performance-tips

Troubleshooting Sitecore Performancehttp://www.slideshare.net/cwnelson/troubleshooting-sitecore-performance

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The Inside Corner, Inc.

• The Inside Corner, Inc. (TIC) is owned by Craig Nelson• TIC is a Sitecore partner & web consultancy• A U.S. point of contact for teams of Sitecore specialists • We create new Sitecore sites & enhance existing ones

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Primary Developer - Craig Nelson

• Sitecore Specialist certified for Sitecore 7• 10 years of system administration experience• 10 years as a Microsoft Certified Trainer• 5 years of ASP.NET web development experience• 4 years of Sitecore development experience• 3 years as a Sitecore technical instructor• Sitecore architecture & configuration expert• Performance & SEO optimization specialist• Workflow configuration specialist 17

Get Help with your Sitecore Site

Follow TIC on LinkedIn• http://www.linkedin.com/company/the-inside-corner-inc.

Add TIC to your Circles on Google Plus• http://google.com/+Theinsidecorner

Follow TIC on Twitter • https://twitter.com/TheInsideCorner

Contact Craig Directly• Craig Nelson - Certified 7.0 Developer and Sitecore Partner• cwnelson[at]ticdevs.com• Mobile - 707.319.7446

Visit the TIC website• http://ticdevs.com

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Bibliography

7 Things Your Website Developer Won’t Tell You

Establish Business Goals for Your Web Site

Learning How to Avoid Project Failure

Sitecore Marketplace

The Successful Vendor Selection Process

Why Some Projects Fail and Why Some Succeed?

Download slide presentation to view URLs19

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How to Assure Success for a New Sitecore Site(Summary Presentation)

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