Creating Meaningful Employee Experiences: Using Design ... EMPATHIZE DEFINE IDEATE PROTOTYPE TEST...

download Creating Meaningful Employee Experiences: Using Design ... EMPATHIZE DEFINE IDEATE PROTOTYPE TEST Empathy

of 18

  • date post

    05-Jul-2020
  • Category

    Documents

  • view

    0
  • download

    0

Embed Size (px)

Transcript of Creating Meaningful Employee Experiences: Using Design ... EMPATHIZE DEFINE IDEATE PROTOTYPE TEST...

  • 8/31/2017

    1

    PRESENTED BY:

    MICHELLE SPEHR

    Health and Wellness Consultant

    The Benefit Services Group, Inc.

    TARA WITT

    Employee Wellness & Engagement Coordinator

    Milwaukee Public Schools

    September 13, 2017

    Creating Meaningful Employee Experiences:

    Using Design Thinking to Solve the Toughest

    of Worksite Wellness Challenges

    1

    We cannot solve our problems with the same level of thinking that created them.

    - Albert Einstein

    2

    “ ”

  • 8/31/2017

    2

    3

    Creative Confidence

    4

  • 8/31/2017

    3

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    6

    Focus and Flair

    EMPATHIZE DEFINE

    IDEATE PROTOTYPE

    TEST

    FOCUS

    FLARE

  • 8/31/2017

    4

    Baby

    7

    Door

    8

  • 8/31/2017

    5

    House

    9

    Innovation

    10

  • 8/31/2017

    6

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    EMPATHIZEEmpathy

    • The intellectual identification with or vicarious experiencing of the emotions, thoughts, or attitudes of another.

    • When you FEEL what the other person is feeling. When you can MIRROR their expressions, their opinions, their hopes.

    12

    Source: Google Images

  • 8/31/2017

    7

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

    DEFINEWhat Does He Need?

    14

    Source: Google Images

  • 8/31/2017

    8

    DEFINECrafting Insights

    • What does he want to do?

    • How does he want to feel?

    15 Source: Google Images

    DEFINE

    16

    If I had asked people what they wanted, they would have said faster horses.

    - Henry Ford

    “ ”

  • 8/31/2017

    9

    DEFINECrafting a “Point of View” Statement

    Description of the User:

    Middle aged female at work.

    Need:

    To go on a walk 3x/week.

    Insight:

    To reduce her risk of

    developing a chronic condition.

    Is this specific?

    Is this a deep need and unique to the

    user (her need, not ours)?

    Is this a surprising finding rooted in

    the empathy work?

    17

    DEFINECrafting a “Point of View” Statement

    Description of the User:

    Forty-five year old female working in high pressure law firm.

    Need:

    To exercise more often so that she has more energy and less pain.

    Insight:

    Recently became the primary caretaker of an aging parent, on top of

    her other responsibilities at work and home.

    18

  • 8/31/2017

    10

    DEFINEWhat Do They Need?

    19

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

  • 8/31/2017

    11

    IDEATE

    21

    The best way to have a good idea is to have a lot of ideas.

    - Linus Pauling

    “ ”

    IDEATE

    22

  • 8/31/2017

    12

    IDEATE

    23

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

  • 8/31/2017

    13

    PROTOTYPEPROTOTYPE

    25

    EMPATHIZE

    DEFINE

    IDEATE

    PROTOTYPE

    TEST

  • 8/31/2017

    14

    TEST

    Source: Google Images

    27

    TEST

    Wellness

    TO People

    Wellness

    FOR People

    Wellness

    WITH People

    28

  • 8/31/2017

    15

    Case Study: The Good Kitchen

    Sources: http://www.thespiderproject.eu/casestudy/the-good-kitchen-food-service/, http://danishdesignaward.com/en/2015/12/danish-design-award-presents-15-award-categories-with-focus-

    on-the-value-and-impact-of-design/, https://designtoimprovelife.dk/the-good-kitchen-3/ 29

    A Special Thanks To . . .

    Jennifer Pitts, Ph.D

    Co-Founder and Chief Strategy Officer

    Edington Associates, LLC

    30

    http://www.thespiderproject.eu/casestudy/the-good-kitchen-food-service/ http://danishdesignaward.com/en/2015/12/danish-design-award-presents-15-award-categories-with-focus-on-the-value-and-impact-of-design/ https://designtoimprovelife.dk/the-good-kitchen-3/

  • 8/31/2017

    16

    A Special Thanks To . . .

    Justin Ferrell

    Fellowships Founder Institute of Design

    Stanford University (d. School)

    31

    What’s Next?

    •Embrace the Human-Centered Design Mindsets

    •Understand the Process

    •Use the Skills and Tools

    •Trust the Process (even when uncomfortable)

    •Create Real Impact!

    32

  • 8/31/2017

    17

    You’re Invited! Join us on the journey to learn more . . .

    33

    You’re Invited! Join us on the journey to learn more . . .

    34

  • 8/31/2017

    18

    You’re Invited! Join us on the journey to learn more . . .

    35

    MICHELLE SPEHR

    Health and Wellness Consultant

    The Benefit Services Group, Inc.

    TARA WITT

    Employee Wellness & Engagement Coordinator

    Milwaukee Public Schools

    Thank You!

    36