Creating Low Cost High Value Sponsorship Packages
description
Transcript of Creating Low Cost High Value Sponsorship Packages
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BUDGET DETAIL
Professional Creative Production Fulfillment Post/Ship & Total
Component Services Services Services & Distro Expenses Budget
STRATEGY, MARKETING & CREATIVE
PROGRAM DEVELOPMENT
Event architecture
Program planning 21 600 21 600
!DI/$%,C)(4/%
92
93
94
95
96
9798
99
100
101
102
Program planning 21,600 21,600
Project management 28,800 28,800
Consultants 50,000 50,000
Consultant Hard costs 16,000 16,000
Expenses 2,520 2,520
50,400 0 66,000 0 2,520 118,920
Marketing Strategy & Planning
Marketing strategy 2,910 2,910
Strategy (Hacker) 25,000 25,000
Program planning 9 506 9 506102
103
104105
106
107
108
109110
111
112
Program planning 9,506 9,506
Expenses 621 621
12,416 0 25,000 0 621 38,037
Marketing Consulting
Marketing consultant 200,000 200,000
Travel Expenses 20,000 20,000
0 0 200,000 0 20,000 220,000
Creative Theme Development (Coda)
Project management 2,760 2,760
113
114
115
116117
118
119
120
121122
j g , ,
Copywriting/editing/proofreading 1,071 1,071
Concept Development (Coda) 13,207 13,207
Expenses 138 138
2,760 1,071 13,207 0 138 17,176
Photography/Illustration
Image licensing & manipulation (Coda) 16,240 16,240
Image licensing & manipulation (Hacker) 15,000 15,000
0 0 31,240 0 0 31,240
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!.+ 7+SERVICE TASK GROUP TASK OWNER STATUS
PLANNED
START DATEDUE DATE % Done
Education Mgmt Call for Speakers 2008 Create Accepted, Alternate and Rejected Email Notification Copy In Progress 10/8/07 100%
Education Mgmt Call for Speakers 2008 Update Wingate with Session Codes, Status and Accepted Types Not Yet Started 10/9/07 10/10/07 100%
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Education Mgmt Call for Speakers 2008 Send Accepted, Alternate and Rejected Emails Not Yet Started 10/10/07 10/12/07 100%
Education Mgmt Call for Speakers 2008 Assign Tracks to Speaker Manager Not Yet Started 10/29/07 11/2/07 100%
Education Mgmt Classroom Management Coordinate room set up with classroom manager Not Yet Started 0-25%
Education Mgmt Coaching Define criteria for coaching candidates and select candidates Not Yet Started 10/29/07 12/20/07 0-25%
Education Mgmt Coaching Contract with speaker coach Not Yet Started 10/29/07 11/2/07 100%
Education Mgmt Coaching Create and send coaching Introduction email Not Yet Started 11/5/07 1/3/08 100%
Education Mgmt Coaching Communicate final coaching report requirements to speaker coach Not Yet Started 11/5/07 100%
Education Mgmt Coaching Start sending weekly coaching updates to Sandra Not Yet Started 1/2/08 1/2/08 100%Education Mgmt Coaching Start sending weekly coaching updates to Sandra Not Yet Started 1/2/08 1/2/08 100%
Education Mgmt Coaching Create Onsite Rehearsal Schedule Not Yet Started 1/2/08 1/11/08 100%
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Platinum Gold BronzePlatinum Gold BronzeKey Opportunity Key Opportunity Key Opportunity
1 1 1
Conference Opportunities Conference Opportunities Conference Opportunities
1 1 1
2 2 2
3 3 3
4 4 4
5 5
6 6 Exhibit Hall Opportunities
7 1
8 Exhibit Hall Opportunities 2
1
Exhibit Hall Opportunities 2 Advertising Opportunities
1 3 1
2 2
3 Advertising Opportunities 33 Advertising Opportunities 3
1 4
Advertising Opportunities 2 5
1 3
2 4
3 5
4 6
5
6
7
8
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Platinum Gold BronzeKey Opportunity Key Opportunity Key Opportunity
Official Conference Bag Official Conference Wearable Official Notebook
Conference Opportunities Conference Opportunities Conference Opportunities
1st
Day Keynote Speaking Slot Keynote Speaking Slot Track Session Speaking Slot1 Day Keynote Speaking Slot Keynote Speaking Slot Track Session Speaking Slot
Track Session Speaking Slot Track Session Speaking Slot 4 Full Conference Registrations
10 Full Conference Registrations 6 Full Conference Registrations Conference Signage
Venue Signage Conference Signage Keynote Exposure
Conference Signage Keynote Exposure
Keynote Video Loop Conference Bag Insert Exhibit Hall Opportunitiesy p g pp
Keynote Exposure 10’ x 20’ Exhibit Space
Conference Bag Insert Exhibit Hall Opportunities Exhibit Hall Aisle Signage
20’ x 20’ Exhibit Space
Exhibit Hall Opportunities Exhibit Hall Aisle Signage Advertising Opportunities
20’ x 30’ Exhibit Space Meeting Space 100 sq ft Logo on Attendee Brochure
Exhibit Hall Aisle Signage Logo placed in print advertising campaign
Meeting Space 700 sq ft Advertising Opportunities WWW Posting on US Conference Site
Logo on Attendee Brochure One-page 4 color ad in Program Guide
Advertising Opportunities Logo placed in print advertising campaign Expanded 75-word company description
Logo on Attendee Brochure WWW Posting on US Conference Site Post Show Mailing
Logo placed in print advertising campaign One page 4 color ad in Program GuideLogo placed in print advertising campaign One-page 4 color ad in Program Guide
WWW Posting on US Conference Site Expanded 75-word company description
Two-page spread in Program Guide Pre and Post Show Mailing
Expanded 100-word company description
Pre and Post Show Mailing
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Level Price Qty Revenue
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G ld 80 000$ 6 480 000$*'E;6$+/0,
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