Creating Intelligent Media Experiences

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Creating Intelligent Media ExperiencesBuilding Compelling Experiences for Media & Entertainment Audienceswith Big Data and Customer Analytics

THT11011Robert AmbroseMedia and Entertainment Industry DirectorOracle Industry Solutions Group

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“we're able to make a prediction model, withan accuracy of 92%,that you probably won't renew your subscription”


Analog Modelused partners for maximum reach, with little end-customer contact

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Content-Centric Digital Modelstarts with the content and looks for a mass audience across channels

Customer-Centric Digital Modelstarts with the customer and then understands what content is relevant

Media is Traditionally Content-Centric, Not Customer-Centric

contentcontent

distribution partners

15th Century onwards 1990s onwards today and future


clickstream set-top box data ad consumption mobile devices

social media demographics marketing response customer service

prospects subscribers transactions identity

Millions of Interactions Create Immensely Valuable Data


• Content Interests

• Ad Consumption

• Socio-Economic Group

• Devices, Location

• Social Media Activity

• Transactions

• Value

• Engagement

• Loyalty

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Building Unique “DNA Profile” of Each Individual Consumer


Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns

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Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges

Build personalized content experiences with relevant recommendations to drive stickiness and impressions

This Detailed Customer Data is Immensely Valuable…


Drive highly-personalized marketing, recommendations, customer acquisition and retention campaigns

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Trade valuable first-party customer data with consumer data platforms, ad networks and real-time ad exchanges

Build personalized content experiences with relevant recommendations to drive stickiness and impressions

This Detailed Customer Data is Immensely Valuable…

3X rise in click-through

30-50% uplift on ad rates

10% increase in VoD views


multi-channel marketing

product & pricestrategy

content acquisition

customeracquisition, retention

programmatic advertising

targetedoffers and sales

next bestoffer

personalizedcontent

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Connect the Silos, Understand Customers, Drive Decisionsconsumption logs,

clickstream & devices

demographic, user and credit data

customer contacts and service cases

transactions and subscriptions

content metadata, ratings, comments

marketing campaign response

listen better execute smarterlearn faster

single customer view

micro-segments

scoring

preferences

behavior

interests

history

first-party data

third-party data

social mediaactivity


real-time decisionengine

dat

a in

tegr

atio

n

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Enabled by Oracle’s Media Intelligence Solution

stream organize analyze decide respond

internal

external

batch

real-time

master data

marketing automation

contentsites

customer service

ecommerce and sales

data discovery tools

acquire learn

identity

real-timecustomer

experience management

enrich

advertising platforms

Oracle Big Data ApplianceHadoop File System

data management platform (DMP)

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How Media Intelligence Works for Media Businesses

$

Very rapid deployment of customer-centric big data analytics to unlock new revenues and quick ROI

Significantly lower cost and better, faster results than “DIY” big data and analytics projects

Solution specifically designed for media data: customers, content, marketing and advertising

Enrich in-house first-party data with extensive third-party data to target advertising, content and marketing

Cut through business and product silos to build compelling experiences for each individual customer

Turn raw customer interaction data into meaningful events to grow digital and traditional revenues


CONTACT

Robert Ambrose

Media & Entertainment Industry Director

[email protected]

+44 7776 170118

@rambrose

oracle.com/goto/media

blogs.oracle.com/media

twitter.com/oracle_media

www

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Thank You


Safe Harbor Statement

The preceding is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle’s products remains at the sole discretion of Oracle.

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Creating Intelligent Media Experiences

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