Creating happiness-as-an-in-house-designer
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Transcript of Creating happiness-as-an-in-house-designer
Part 1
As in any design project, the first step is to get the project scope.
KNOW
“Oh, you’re an in-house designer.”
KNOW
It usually tells the story of the product or service or otherwise acts
to support the main business.
KNOW
Interesting and satisfying work in a respectful environment.
KNOW
Part 2
in a non-creative industry?
LEARN
It’s really that simple.
LEARN
This means I need to be productive.
LEARN
At the root, I basically help people understand each other.
LEARN
Part 3
I’ve got to know the rules in order to
break them.
PLAY
I have a style guide.
PLAY
Branding, communication, social media, etc.
PLAY
to simplify rote tasks.
PLAY
In reality, if it represents my company to an external audience,
it is my job.
PLAY
to improve my work.
PLAY
This includes where to break the rules.
PLAY
With formal rules in place, play becomes important to
innovation.
PLAY
Learn more about design, communication or other related
disciplines.
PLAY
(But remember there is a difference between in-house and
studio work.)
PLAY
Keeps work interesting and satisfying for me, and has helped to create a respectful environment.
Community Wisdom: What works for you?
Doug CohenMiller www.doug.cohenmiller.com
[email protected] @dougcohenmiller