Creating & Growing a Consulting Business Successful Consulting... · 23/04/2018 · Creating a...
Transcript of Creating & Growing a Consulting Business Successful Consulting... · 23/04/2018 · Creating a...
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David Mitroff, Ph.D.Creating & Growing a Consulting Business
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What We Will Cover• What is a Consultant?
• Creating a Business (Where to Start)
• The Stages of Becoming a Consultant (When are you an Expert?)
• Building Your Brand (Core Services)
• Who is Your Market?
• How to Attract Customers
• 4 Tools to Grow Your Business
• Working With Clients / The Consulting Timeline
• Getting Paid
• Other things to consider
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Are You Ready?The Truth… It Takes Work
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To Venture Out or Not?It’s harder to create your own path
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What is a Consultant?
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DEFINITION OF A CONSULTANTA PERSON WHO PROVIDES EXPERT ADVICE PROFESSIONALLY
What services are you delivering?
- Consulting
- Coaching
- Advising
- Strategy
- Project Management
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Creating a Business• Corportation or Individual?
LLC, INC.,… = $800 taxesDBA,… = $50
• Business LicensesCity, County, Type of consulting
• AddressHome Office, P.O. Box, CoWorking such as WeWork, Regus, etc.
• Phone Google Voice number, RingCentral, etc.
• Website wix.com, wordpress.com, wordpress.org
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When Are You An Expert?How long does it take?
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THREE YEARS / PHASES TO BECOME A CONSULTANT
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YEAR 1Look Like An Employee
Act Like An Employee
Get Paid Like An Employee
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YEAR 2Look Like An Partner
Act Like An Partner
Get Paid Like An Partner
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YEAR 3Look Like An Consultant
Get Paid Like An Consultant
Act Like An Consultant
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• Your Three Key ServicesBUILDING YOUR BRAND
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What Makes Up Your Tent?
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What Attracts Attention?
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Is it Tactical?
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What is Your Biggest Strength?
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Is it Cohesive?
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Who is Your Market?Where to Start Your Business Development Efforts
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How to Get Customers and Growing your Business
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What is Your #1 Objective This Quarter?3 to 5 priorities that support this…
• What to Start Doing?
• What to Stop Doing?
• What to Keep Doing?
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Two Approaches to Growth
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What is Your TargetSmall -> Medium -> Large Targets
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WHAT ARE YOUR CURRENT MARKETING EFFORTS?
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CALLS TO ACTION: WHAT DO YOU OFFER?
Discounts Downloads B2B Services
Hints + Tips Support a Cause Events
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4 TOOLSThese tools will help you grow your business
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• Wix enables everyone to design, publish and host stunning HTML5 websites for free
• Easy drag-and-drop website builder!
• No coding
• No previous design skills
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• Be organized with your schedule
• Look professional and give clients and partners options
• Offer meeting maker in your signature, social, website etc.
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• Easy tools for keeping track of your lists
• Make email campaigns look professional
• Track your open and click rates easily
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• Keep track of mentions of your company and competitors
• Be aware of what’s going on in your industry in real time
• Use the found content for your marketing plans
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Working with Clients
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Working With Clients and Developing Your Timeline
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Getting Paid
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Getting Paid• Value Based Fees
Hourly, Flat Fee or Retainer? Setting fees based on your value and access to you
• What are you Paid for?Delivery of a product? Based on Results? Based on advice?
• Length of ContractMonth to Month, 6 month, 12 month, based on project length?
• ProposalsThey are done together as a team with the prospective client
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OTHER THINGS TO CONSIDER
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12 MONTH MARKETING CALENDAR
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1. Website & Blog
2. Online Directories
3. Review Sites
4. Social Networks
5. Micro Blogging
6. Rich Media
7. MobileApps
8. Industry Specific
9. Event Promotion
9 Key Areas of Social Media
ASSESSMENT PROCESS / BOOK
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Business Printed Materials
• Business Cards
• One Pager / Flyer
• Introductory Packet
• Service Agreement
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To Hire or Not To Hire• Outsourcing for Efficiency
using sites like: SuperTasker.com, Upwork.com
• Interns and Mentoring ProgramsCollege students, International students
• Part-time or Full-time Assistant Helping with business development, scheduling, marketing, etc.
• Junior or Associate Consultants