Creating Global Talkability
36
-
Upload
jim-dowling -
Category
Business
-
view
976 -
download
0
description
Knowledge written up from my days at Ogilvy in Asia-Pacific.
Transcript of Creating Global Talkability
Several brands have learnt that picking an enemy, creates 'talkability.'
NDTV’s Big Fight
Sachin Tendulkar India’s modern day “deities”
Amitabh Bachchan
Thai Airways Thailand’s prompted favourite brands Singha
