Creating engaging hyper local content r edotcom

RealEstate.com

Creating Engaging Hyper Local Content

Tuesday, February 14, 2012

RealEstate.com

Bob [email protected]

@activebob


mailto:[email protected]

mailto:[email protected]

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What is Hyper Local?


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Hyper Local is............

having the character of being oriented around a well defined community with its primary focus directed toward the concerns of its residents


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Well Defined Community

Geographical

Topical

Demographic

Local News and Events


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Geographical Community

Neighborhood

Subdivision

Condo Complex


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Topical Community

Luxury Homes (city)

Historical Homes (city)

Can be broader Geographically


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Demographic Community

Who can you relate to?

Do you serve a niche?

Do you push that content out?


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primary focus directed toward the concerns of its residents:

What kinds of concerns do the residents of your community have?


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What Are Their Concerns?

Taxes

Property Values

Local Events

Local Businesses

Their money

Things to do


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1776 clicks


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The Coffee Shop Owner........


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The Hardware Store

2491 clicks


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The National Chain Coming to Town?

3356 clicks


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So What...............


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Why Do You Want Signs in

the Yard?


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Exposure!


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What about Real Estate?

Blair Farm Morehead City NC

Mandy Farms Morehead City NC

Brandywine Bay Morehead City NC

Beacon’s Reach Morehead City NC

Reefstone Pine Knoll Shores NC

2341 clicks

2072 clicks

2432 clicks

3212 clicks

1790 clicks


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11,847 clicks5 Neighborhoods

27 months

87 clicks/month per neighborhood


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What to Write About

Local EventsLocal BusinessesLocal NeighborhoodsCondo ComplexesThe Process of buyingAnswer common questionsLocal program

SchoolsLocal IssueLocal ElectionsParksBuilding TrendsTaxesChildren’s Events


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Creating engaging hyper local content r edotcom

Real Estate

Transcript of Creating engaging hyper local content r edotcom