Truckee Donner Chamber of Commerce Mike Kazmierski, President and CEO February 9, 2016.
Creating Economic Prosperity A collaborative economic development initiative led by the Truckee...
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Transcript of Creating Economic Prosperity A collaborative economic development initiative led by the Truckee...
Creating Economic ProsperityCreating Economic ProsperityA collaborative economic development initiative led by theA collaborative economic development initiative led by the
Truckee Donner Chamber of Commerce in partnership with theTruckee Donner Chamber of Commerce in partnership with theTown of Truckee, the Truckee Downtown Merchants Association,Town of Truckee, the Truckee Downtown Merchants Association,
and Nevada Countyand Nevada County
Nevada County – FINAL REPORTNevada County – FINAL REPORT
Presented July 17, 2012Presented July 17, 2012
BackgroundBackground•November 2010: 37 community leaders brought November 2010: 37 community leaders brought together for a series of four facilitated meetingstogether for a series of four facilitated meetings
•Identify economic opportunities and challenges, Identify economic opportunities and challenges, and determine implementable projects – keeping and determine implementable projects – keeping both short and long term in mindboth short and long term in mind
Priorities Identified:Priorities Identified:•Downtown Truckee improvementsDowntown Truckee improvements•Enhanced marketing of TruckeeEnhanced marketing of Truckee•Business retention and recruitmentBusiness retention and recruitment•TransportationTransportation
Four Priority ProjectsFour Priority Projects
Business Retention / RecruitmentBusiness Retention / Recruitment
FY11/12 Nevada County Contract:FY11/12 Nevada County Contract:
Focused primarily on small business and Focused primarily on small business and entrepreneur support and developmententrepreneur support and development
Business Retention / RecruitmentBusiness Retention / Recruitment
It is estimated 80 percent of the It is estimated 80 percent of the opportunities for new jobs comes from opportunities for new jobs comes from businesses already in the communitybusinesses already in the community
Local businesses have strong community Local businesses have strong community ties, reducing the risk of leavingties, reducing the risk of leaving
Business Retention / RecruitmentBusiness Retention / Recruitment
Goal of Coffee Goal of Coffee Connection Connection meetings is to meetings is to understand understand business retention business retention needsneeds
Business Retention / RecruitmentBusiness Retention / Recruitment
Learn about issues Learn about issues business owners are business owners are facingfacing
Strengthen Strengthen relationships relationships
Thank for Thank for investmentinvestment
Business Retention / RecruitmentBusiness Retention / Recruitment
Have met with 20 Have met with 20 businesses to datebusinesses to date
Understand Understand businesses better, businesses better, emerging trends, emerging trends, expansion plans and expansion plans and moremore
Business Retention / RecruitmentBusiness Retention / Recruitment
Business retention efforts include:Business retention efforts include: Networking opportunities for entrepreneursNetworking opportunities for entrepreneurs Technical assistance and training Technical assistance and training
opportunitiesopportunities Business support programs and services Business support programs and services
such as One-Stop Business & Career Center such as One-Stop Business & Career Center and SBDCand SBDC
Business Retention / RecruitmentBusiness Retention / Recruitment
Town Small Business Start-up ProgramTown Small Business Start-up Program• Small Business Loans, Historic Preservation Loans, Downtown Small Business Loans, Historic Preservation Loans, Downtown
Streetscape Loans, First Time Homebuyers Loans - all eliminated with Streetscape Loans, First Time Homebuyers Loans - all eliminated with death of redevelopmentdeath of redevelopment
• Streamlined tenant improvement permits for new businessesStreamlined tenant improvement permits for new businesses
Business Retention / RecruitmentBusiness Retention / Recruitment
Truckee Tomorrow Truckee Tomorrow joined SACTO joined SACTO (Sacramento Area (Sacramento Area Commerce & Trade Commerce & Trade Organization)Organization)
Jump start of Jump start of economic economic development effortsdevelopment efforts
Gain access to Gain access to research and research and develop strategiesdevelop strategies
Business Retention / RecruitmentBusiness Retention / Recruitment
Creation of Truckee Tomorrow 2012/13 Creation of Truckee Tomorrow 2012/13 Action PlanAction Plan Work with Center for Strategic Economic Work with Center for Strategic Economic
Research (CSER), research partner for Research (CSER), research partner for SACTOSACTO
More clearly identify viable economic More clearly identify viable economic development strategiesdevelopment strategies
Facilitate group prioritization strategiesFacilitate group prioritization strategies Build implementation plan for the strategiesBuild implementation plan for the strategies
Business Retention / RecruitmentBusiness Retention / Recruitment
With CSER as facilitator:With CSER as facilitator: Reconvene original stakeholder group – Reconvene original stakeholder group –
review, expand, revise prioritiesreview, expand, revise priorities Identify five prioritized strategies for Action Identify five prioritized strategies for Action
Plan developmentPlan development Identify responsible parties and estimate Identify responsible parties and estimate
potential resource requirementspotential resource requirements Timelines and performance measuresTimelines and performance measures Implementation planImplementation plan
Four Priority ProjectsFour Priority Projects
Downtown Truckee ImprovementsDowntown Truckee Improvements
Establish Downtown Truckee as the Establish Downtown Truckee as the premier visitor destination in regionpremier visitor destination in region
Provide facilities, gathering places and Provide facilities, gathering places and amenities that regularly attract locals andamenities that regularly attract locals andvisitors to Downtown Truckeevisitors to Downtown Truckee
Enhance parking and pedestrian Enhance parking and pedestrian experience in Downtown Truckeeexperience in Downtown Truckee
Downtown Truckee ImprovementsDowntown Truckee Improvements
Over $2.5 million invested downtown in 2010 Over $2.5 million invested downtown in 2010 and 2011 has made Truckee more pedestrian and 2011 has made Truckee more pedestrian friendly and provide gathering placesfriendly and provide gathering places
Improvement Projects:Improvement Projects:* * Depot Streetscape ImprovementDepot Streetscape Improvement* Sidewalk from McIver Roundabout to Gateway* Sidewalk from McIver Roundabout to Gateway* Bridge Street Streetscape * Bridge Street Streetscape * Carmel Gallery Streetscape* Carmel Gallery Streetscape
Donner Pass RoadDonner Pass Roada public/private partnershipa public/private partnership
Bridge Street ProjectBridge Street Projecta public/private partnershipa public/private partnership
Truckee Depot Improvement ProjectTruckee Depot Improvement Project
The State has eliminated The State has eliminated Redevelopment – now what?Redevelopment – now what?
Funding source for all of the above was Funding source for all of the above was the Truckee Redevelopment Agencythe Truckee Redevelopment Agency
State recently eliminated redevelopment State recently eliminated redevelopment as a budget balancing measureas a budget balancing measure
Town must “wind down” agency Town must “wind down” agency Still have $6 million in bond proceeds to Still have $6 million in bond proceeds to
invest downtown. invest downtown.
Four Priority ProjectsFour Priority Projects
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Develop Truckee “Brand” and build Develop Truckee “Brand” and build marketing strategy around itmarketing strategy around it
Increase number of Truckee visitors, with Increase number of Truckee visitors, with focus on lengthening duration of their stayfocus on lengthening duration of their stay
Expand awareness of Truckee’s unique Expand awareness of Truckee’s unique attributes including downtown, dining, attributes including downtown, dining, recreation, ease of access, quality of liferecreation, ease of access, quality of life
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Used Amgen Tour of Used Amgen Tour of California to “kick start” California to “kick start” co-op marketing effortsco-op marketing efforts
Participated regionally Participated regionally as Official Local as Official Local SupporterSupporter
Partnered with TDMA Partnered with TDMA on Amgen-tour related on Amgen-tour related marketing activitiesmarketing activities
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Continued dialogue with North Lake Tahoe Continued dialogue with North Lake Tahoe Chamber/CVB/Resort Association about opportunities Chamber/CVB/Resort Association about opportunities to partnerto partner
IRONMAN IRONMAN Lake Tahoe Lake Tahoe Sept 22, 2013Sept 22, 2013
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee IRONMAN Lake Tahoe:IRONMAN Lake Tahoe:
3 year commitment; option to renew for 2 years3 year commitment; option to renew for 2 years Will bring 7,500 visitors to the region (2,500 competitors)Will bring 7,500 visitors to the region (2,500 competitors) Generate 1500 room nightsGenerate 1500 room nights Economic impact estimated at $8-15 (million) Economic impact estimated at $8-15 (million) Desirable demographic ($170,000 annual income; age around 40)Desirable demographic ($170,000 annual income; age around 40)
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Truckee Best Mountain Town by Truckee Best Mountain Town by Men’s JournalMen’s Journal
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Truckee Best Summer Lake Town by Truckee Best Summer Lake Town by msnbc.commsnbc.com
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Truckee recently Truckee recently named as one of named as one of World’s 25 Best World’s 25 Best Ski Towns by Ski Towns by National National GeographicGeographic
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Truckee Thursdays Truckee Thursdays breaking records with over breaking records with over 3,000 people in attendance 3,000 people in attendance each weekeach week
Enhanced Marketing of TruckeeEnhanced Marketing of Truckee
Truckee ThursdaysTruckee Thursdays
Four Priority ProjectsFour Priority Projects
TransportationTransportation
Efforts:Efforts: Analyze existing reports and Analyze existing reports and
regional transportation plansregional transportation plans Compared our region to peer Compared our region to peer
mountain community mountain community transportation systemstransportation systems
Discussed potential funding Discussed potential funding sources to enhance regional sources to enhance regional transportationtransportation
TransportationTransportation
Developed a pilot Free Ski Developed a pilot Free Ski Shuttle programShuttle program Originally planned for MLK and Originally planned for MLK and
President’s Day WeekendsPresident’s Day Weekends Goal to collect data and survey Goal to collect data and survey
riders riders Long term vision to create a free, Long term vision to create a free,
user-friendly regional user-friendly regional transportation systemtransportation system
TransportationTransportation
Continuing work on creation of a regional Continuing work on creation of a regional transportation systemtransportation system
Thank you for your Thank you for your partnership inpartnership in
Truckee Tomorrow! Truckee Tomorrow!