Creating Custom Designs In Cad
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Transcript of Creating Custom Designs In Cad
CREATING CUSTOM
DESIGNS IN CAD
Discover how you can use CAD to draw a customer into the design process and ultimately create a custom piece that captures that customer’s individual style—delivering maximum satisfaction.
Introduction: Lee Krombholz
Today's presentation:
Deciding which design/ manufacturing method to useToday’s focus CAD/CAM
A study of the design processes I use How to draw people into the process How to confirm satisfaction along the
process Managing expectation The experience
Advantages to CAD/ CAM
Ability to check in with the customer during the process
The pace of the process Ease of change during the process Reusing design elements (signature
style) Flexible approach (Geek to creative)
Goal: Customer satisfaction
While CAD/ CAM can aid in making absolutely beautiful jewelry, without satisfaction from the customer, it is pointless!
Encourage Appointments
Defying our customers natural instincts
Style DiscoveryDiscerning your customer’s hidden style
http://www.krombholzjewelers.com/sd/index.cfm
Style discovery:
A “tour” of your stores jewelry. Scrap book or a file of photographs. Online.
These are the styles you will be listening for:
ClassicClassic jewelry is timeless. This style is clean and balanced. It typically has a high polished finish and does not contain a great deal of detail. Classic jewelry is ageless and never goes out of fashion.
StylishThis style we call classic with a flair. This style is fairly timeless, with just enough detail to make it different.
TrendyTrendy is the style for those who love fashion. It includes the newest looks and styles. This tends to be a moving target, so you need to be ready to constantly change and update this style.
Modern AntiqueThis style intertwines the past with the present. It is typically made in white gold or platinum and has detail of jewelry made in the early 1900’s. This style is typically ornate and detailed.
Period StylePeriod style is the style for people who are antique enthusiast. The people who feel comfortable in this style category usually pick one period of time and collect that style. We also design new jewelry from those various historic periods.
ContemporaryThis style can be described as clean, flat and at time industrial. Contemporary style is not ornate and does not have added detail
EclecticThe eclectic style pulls from various styles, periods and worlds. It often mixes styles, periods and design from around the world in the same piece. I love to design for this person because they are very flexible and often desire something different.
Listening
One of the hardest jobs of a designer is to ask the right questions and then listen. Turning off our “designer mind” to listen to the customer.
Listening- redesign
Trying to understand the important factorsIs it sentimental?What are the most important parts to include?
Is the price going to be important? Is timing an issue? Any baggage? How difficult will this person be to please?
Listening- new design
Trying to understand the important factorsWhat is the focus of the design?How will this jewel be used?
Is the price going to be important? Is timing an issue? Any baggage? How difficult will this person be to
please?
How to be honestA conversation about expectation and limitations
How to be honest: Managing expectation
If you have listened well, you understand what is important!Are there serious design limitations?Are there serious quality limitations?How important is the timing and will it fit into
your schedule?
A rough estimate
This can save a lot of time and continues to manage expectation
Rough Estimate
How long will the design process be? Is there baggage that will make this
customer more challenging? Will the timing of the job fit into your
schedule? Is the design something you want to do
and can you use the design in the future?
Design timeCheck some design thoughts with the client
Design time
Quick check on some of your design thoughts
Narrow down the design as much as possible
Can you see one clear direction or do you need more time?
How much freedom are you given?
Render delivery
What is the most effective way to show and explain the design
Renders
How fully do you need to develop the design and render?
What are the common question that people have and how to manage their expectations?
E-mail or appointment Flourishes
Renders
Renders
Renders
Renders
Renders
Wax models
Use of scale models in the process. Checking in on the communication
Show the polished casting
Why this might be helpful
Presenting the final jewel
You have planned a long time for this moment
Presentation
In advance, express satisfaction Make an appointment Get comfortable in good light, jewel
boxed and visible Conversation, build suspense Unveiling
Follow upThanks you and checking in on satisfaction
Follow up
Thank you note (one way communication) An email or phone call Asking for referrals (internet posted referrals-
Citysearch.com)
Unveiling and satisfaction
Question?