CREATING CULTURE FOR INNOVATION AND CREATIVITY

PRESENTING BY

U. HARI BABU

CULTURE

Its a combination and coordination of

Values

Beliefs

Codes of practice

Customs

Self images

Achieving and maintaining quality of product andcustomer satisfaction are two most important factors ofsuccessful organization.

It needs

Awareness of customer choicesResources – Human and MaterialManagementPlanningTime ManagementImplementation

The collective collaboration of above indicates a cultureof an organization.

Creative Innovative

A PROBLEM needs

Creativity is the capability or act of conceiving something originalor unusual.

Innovation is the implementation of something new.

Invention is the creation of something that has never been madebefore and is recognized as the product of some unique insight.

To create an environment of CREATION and INNOVATIONin an organization it needs a practice, a kind of culture.

The cultural aspects may be

Risk taking abilityEncouragementEnhancementMotivationCompetition

CREATIVITY

It depends on

Individual

Situation

Job

Environment

Perception

INNOVATION

It’s a result of creativity.

This involves

Creative thinking

Risk

Planning

Organizing

Time

Knowledge inspires

Thinking elevates

Creativity involves

Innovation needs

Implementationgives

Success

REFERENCES

http://www.forbes.com/sites/scottedinger/2012/11/20/dont-innovate-create-a-culture-of-innovation/

http://www.businessinsider.com/difference-between-creativity-and-innovation-2013-4?IR=T

http://www.innovationexcellence.com/blog/2012/08/04/whats-the-difference-between-creativity-and-innovation/

Principles of Organizational Behaviour, 4th edition, by Robin Fincham and Peter Rhodes , Oxford University Press.

Organizational Behaviour, by V G Kondalkar, Published by New Age International (P) Ltd., Publishers

http://www.emeraldinsight.com/doi/full/10.1108/14601060310456337