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CREATING CONTENT THAT GETS TRACTION

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+ DEVELOP COMPELLING CONTENT

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1) KNOW YOUR AUDIENCE

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DEVELOPING CONTENTMAKING IT RELATABLE

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DEVELOPING CONTENTMAKING IT RELATABLE

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DEVELOPING CONTENTMAKING IT RELATABLE

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DEVELOPING CONTENTMAKING IT RELATABLE

Audience segment A

Audience segment B

Audience segment C

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DEVELOPING CONTENTMAKING IT RELATABLE

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+ DEVELOP IN-DEPTH CONTENT

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1) KNOW YOUR AUDIENCE2) TELL YOUR STORY

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DEVELOPING CONTENTTELLING YOUR STORY

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DEVELOPING CONTENTTELLING YOUR STORY

Messaging Matrix

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DEVELOPING CONTENTTELLING YOUR STORY

Messaging Matrix

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+ TIMELY CONTENT

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CREATING COMPELLING, IN-DEPTH AND TIMELY CONTENT

Timely content is often the most difficult. What was once called news-jacking is now mostly called Real-Time Marketing. Having a work-flow process for timely content is one of the most important steps in ensuring that you can be successful, and hopefully not ignite an accidental firestorm

NEWSJACKING

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DEVELOPING CONTENTREAL-TIME CONTENT

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DEVELOPING CONTENTREAL-TIME CONTENT

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1) KNOW YOUR AUDIENCE2) TELL YOUR STORY3) CREATE A PROCESS

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DEVELOPING CONTENTREAL-TIME PROCESS

Listening Activating Creating Reviewing Publishing

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DEVELOPING CONTENTREAL-TIME PROCESS

Social Media

Owned Channels

Influencer Outreach

Paid Amplification

WOMBrand Story

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+ STRUCTURING CONTENT

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1) KNOW YOUR AUDIENCE2) TELL YOUR STORY3) CREATE A PROCESS4) STRUCTURE CONTENT

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DEVELOPING CONTENTCONTENT STRUCTURE

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DEVELOPING CONTENTCONTENT STRUCTURE

Create content, not press releases

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DEVELOPING CONTENTCONTENT STRUCTURE

Structure content appropriately:+ Headlines+ Titles+ Meta data+ Multimedia Content

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CREATING CONTENT THAT GETSTRACTION 1) KNOW YOUR AUDIENCE

2) TELL YOUR STORY3) CREATE A PROCESS4) STRUCTURE CONTENT