Creating Content for Social Media by Anthony Ongaro - #UMNSMG
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Transcript of Creating Content for Social Media by Anthony Ongaro - #UMNSMG
Creating Contentfor Social Media
Anthony Ongaro@antronomics
Social Media Street Cred
• Marketing Director at Nice Ride MN• Partner at ongjoh, marketing agency• Entrepreneur in eCommerce• Enjoyer of social media
Topics Covered
• Social Media Networks• Content Types• Developing Voice• Generating Content• Structuring Messages• Building Audience• Discussion
Different social media networks are used in different ways.
Social Networks via Donuts
Twitter – I’m eating a #donut.
Facebook – I like donuts.
Foursquare – This is where I eat donuts.
Instagram – Vintage photo of my donut.
YouTube – Video of me eating a donut.
LinkedIn – My skills include eating donuts.
Pinterest – Here is a donut recipe.
LastFM – Now listening to “Donuts” by Glam Doll
Google+ - I’m a Google employee who eats donuts.
Types of Content
To start planning your social media content just think in thirds.
Events, Core Updates Specialty Content External Content
Broccoli Content
• Start with event calendar• Mission focused
messaging• Asking for donations• Informational updates• Hiring opportunities• Etc.
Bacon-Donut Content
• Rich media, video, images• Highly shareable– Lists– Innovations– Big wins
• “Fun” stuff
External Content
• Relevant industry content• News from other UMN
Depts• Interesting developments• On trend topics / posts• Use Google Alerts!
Finding Your Voice
• Who is your audience?• Who are you speaking as?• Stay consistent throughout.• Always use ‘We’ if speaking through
a company account.
Generating Content
• Utilize your team and resources• Set regular ‘editorial board’ meetings• Mind map potential topics• Create running series• Take photos all the time• Share internal happenings• Put faces to your organization
Content Calendar• Plan messaging around existing events.• Look at least 1-2 months ahead.• Reduces stress of daily posting• Schedule 2/3rds of posts• Leave 1/3 for on the fly posting.• Don’t worry if you post multiple
times per day
Building Audience
• Engage in conversation• Social is about being social• Follow active accounts• Use lists to organize groups• Search for key terms• Monitor trending hashtags
Structuring Messages
• Use photos whenever possible.• Ask open ended questions.• Ask seemingly obvious questions
that may receive a strong response.– ie: Is it too cold to bike right now? What
do you think? (No! Of course not!)
• Study other successful examples
Content Examples
Resources / Contact Info• Anthony Ongaro
– @antronomics– [email protected]
• Tools:– Buffer – www.bufferapp.com/– TweetDeck - https://about.twitter.com/products/tweetdeck– Twitter Analytics – http://analytics.twitter.com
• Books:– Jab, Jab, Jab, Right Hook – Gary Vaynerchuk