Creating business
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Transcript of Creating business
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Creating business by implementing
social responsibilityUsing traceability as a tool to demonstrate responsibility
Jan Roger Lerbukt, CEO Hermes AS
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Background info on our company Hermes ASWho, what, where?
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Who, what, where?Own and manage one trawler - ”Hermes”Fishing 5-6000 MT HG whitefish &
shrimps a yearTotal annual revenue approx 8 million
EURStrategy
…to be a transparent company without any secrets.
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”Hermes”
One of the newest and most modern trawlers in Norway
Build 2001Length 55 meterMain engine 5 200HKDouble trawlFreezer hold 400 MT
17 man crew
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TraceabilityStrategy, implementation, data harvesting and downstream traceability.
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Strategy – why introduce traceability?
Initial goal; “Simplify and improve internal quality
inspections and “on board” traceability in order to reduce claims”
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Strategy – why introduce traceability?Traceability as a tool to demonstrate and
prove responsibility – making business at the same time
”Transparency without any secrets”
Better to be a part of the solution than a part of the problem.
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System overviewCatch diary
Hermes’internal
systems on board
(Wincatch)
Hermes’traceability
database(Wincatch andTT Navigator)
Shared traceability data
Internal traceability data
Hermes’ data:• Hermes’ website• Hermes’ TT
Navigator
TraceTrackerGTNet
Production system
Further use of traceability data made available through GTNet
Other companies
traceability data
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Hardware/ softwareDatabase and GPS-
connection
Catch diary and xml-export
Processing
Manual registration of production and quality data as well as labeling
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1. Catch1.1. fishing
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1. Catch1.2. the first data harvesting
Registered in the catch diary on the bridge.
Started at the time of casting the trawl and stopped when hauling.
Position, time, zone etc are automatically registered.
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2. Processing2.1. registering the catch
Manual registration during processing in the on board plant.
Every batch (defined as one freezer) is uniquely numbered. (ID-number)
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2. Processing2.2. labeling
Automated printing of labels with GS1-128 barcodes and additional information.
Manual application of labels and packaging.
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3. Uploading data
xml.-files are generated from the database onboard.
These files are then uploaded to TraceTrackers GTNet.
hermes.globaltraceability.net
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4. Website
On Hermes’ website anyone can access information from the GTNet database.
Textual and graphical presentation of a selection of the data stored.
hermes-as.no/en/traceability
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Creating business – who got the message?Norwegian exporter
Danish processor
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The road ahead – what will follow?On board production system
More fully automated data capture?
Website (Hermes’ or others)Real-time traceability and more data made
available?Traceability downstream all the way to the
consumer?
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Thank you.
Hermes ASJan Roger Lerbukt
CEO
www.hermes-as.no [email protected]
For further information please visit our website or contact me. Phone +47 776 15510. Mobile +47 417 75510)