Creating Brain Friendly Conferences
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Transcript of Creating Brain Friendly Conferences
1
Creating Brain Friendly
Conferences
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5
6
11
reasons people attend
conferences
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Education
Networking
Business leads
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Is there a difference between
education & information?
Teaches skills in critical thinkingproblem solvingcollaborationdecision makingevaluationanalysis
knowledge in long-term memorymeaning and connects with existingworking memory as the learner abstractsan active process that takes place in the
knowledge in long-term memorymeaning and connects with existingworking memory as the learner abstractsan active process that takes place in the
A cellular process
Eric Kandel, Nobel Prize, 2000
2. Providing context & meaning-making1. Attending to information, words & visuals
4. Integrating into long-term memory 3. Connecting & comparing2. Providing context & meaning-making1. Attending to information, words & visuals
new info with knowledge in long-term memory
for making meaning & connectingmust be given time
Difference between a report & a presentation
Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
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Group 1: determine number of
letters that have diagonal lines in
them and the number that do not.
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Group 2: Think about the meaning
of each word. Rate the word on a
scale of 1-10, 10 most like.
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Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
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Write down as many of the
words as you remember
Tractor
Green
Apple
Zero
Weather
Pastel
Quickly
Ocean
Nicely
Countertop
Airplane
Jump
Laugh
Tall
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Write everything you knowabout the brain
1. Can I eat it?
2. Will it eat me?
3. Can I mate with it?
Fighting
Feeding
Fleeing
Reproductive behavior
Roadways
Attendees’ brainsWe can’t pour info into
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The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
Talking Head
Talking Head
Passive Listener
of Academy activities
1991 Berkley Study
1991 Berkley Study
Bligh, 2000
Bligh, 2000
People usually forget
90%of what they
learn in a class
within 30 days.
Majority of loss
occurs within
hours of class.
German psychologist &
memory researcher Hermann Ebbinghaus
The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
Requires storytelling
Brain Friendly Strategy #1
novelty, unusual
images
Requires chunking,
Brain Friendly Strategy #1
patterns, context
relevancy
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Brain pays attention to patterns
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Brain pays attention to patterns
Former knowledge hooks content
The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
What does this mean for my meetings?
• Death by Bullets• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning
• Death by Bullets• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning• Death by Bullets• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning• Death by Bullets
• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning• Death by Bullets• Powerpointless presentations• Cognitive Overload• Too much text on a slide• White/light fonts on dark slides• Great way to lull audience to sleep• Does not stimulate the brain to learn• Go against brain-friendly strategies• Decreases learning
Vision trumps senses in retention & learning
Brain Friendly Strategy #2
Pears
Recognition doubles with pictures
50% of brain processing devoted to visuals
We see with our brains, not eyes
Primarily oral, we recall
Primarily visual, we recall
3x as much from listening
Primarily oral & visual, we recall
6x as much from listening
Vision trumps
Brain Friendly Strategy #2
all other senses.
What does this mean for my meetings?
The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
Vision trumps senses in retention & learning
Brain Friendly Strategy #2
The brain doesnot pay attention
to boring things
You have an attention span of
Brain Friendly Strategy #3
10 minutes
Content should be chunked in
Brain Friendly Strategy #3
10 minute segments
Anchor 10 min segments with
Brain Friendly Strategy #3
Stories
Relevancy
Problems content solves
10-20 minutes of content
Brain Friendly Strategy #3
then 10-20 minutes
discussion
7 pieces of information
Your brain can hold
for 30 seconds
move to working memory
It must be repeated to
or it disappears!
is waiting for a repeat
The brain neuron
signal of info or it resets.
working memory for
If repeated, it moves to
60 minutes or more.
repetitions that matter.
It’s the spacing between
to process information.
Brain must be given time
You have an attention
Brain Friendly Strategy #3
span of 10 minutes.
What does this mean for my meetings?
The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
Vision trumps senses in retention & learning
Brain Friendly Strategy #2
You have an attention span of
Brain Friendly Strategy #3
10 minutes
Think of your content as
Brain Friendly Strategy #4
answers
Take time to explain the
Brain Friendly Strategy #4
questions
Your brain likes to solve problems
Successfully solving problems
releases dopamine
Brain & body flooded with
rush positive feelings
Does the content
make attendees
think
Think of your content
Brain Friendly Strategy #4
as answers.What does this mean for my meetings?
The brain does
Brain Friendly Strategy #1
not pay attention
to boring things
Vision trumps senses in retention & learning
Brain Friendly Strategy #2
You have an attention span of
Brain Friendly Strategy #3
10 minutes
Think of your content as
Brain Friendly Strategy #4
answers
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What is engagement?
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Engagement with content?
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3 Levels Of Engagement
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Conversation, collaboration, collective action
How can we help attendees get from the
first level to last?
136Conversation, collaboration, collective action
Traditional Education
uses a push method
Old
• Training
• Rigid
• Program
• Mandated
• Formal
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Today’s Education
uses a pull method
Old
• Training
• Rigid
• Program
• Mandated
• Formal
New
• Learning
• Flexible
• Platform
• Self-Service
• Informal
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The Traditional Conference
Push Method
Conference & Event Organizers decide
where bus going, attendees along for ride.
(Good for newbies, bad for veterans)
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The New Conference
Pull Method
Riders choose destination,
speed, route & decide if they
want to take detours or help
others. (Best for veterans and
experienced professionals)
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Participatory Culture
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145on social networking sites
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Today’s networked individuals
Participatory Class
emerging class of citizens
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Active participation in content
development, sharing
Participatory Culture
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Social connection to others
contributions matter
Participatory Culture
The Future
Of Learning
Institutions
In A
Digital Age
http://www.hastac.org/node/2238149
150
Education must
transition to
1) Participatory Learning
Internet changed how we all
learn, play, socialize
engage in life
Participatory Learning
Commonplace, not exotic
Process, not product
Participatory Learning
Not passive
About conversations
comments, engagement
• How does participatory
learning impact traditional
conferences?
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2) Presumed Authority
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To Collective Credibility
Communal
Democratic
Presumed Authority to
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Collective Credibility
Problem solving via group processes
Interdisciplinary
Presumed Authority to
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Collective Credibility
Requires helping attendees learn skills
to address different points of views
• What barriers exist to keep
you from moving to this
model?
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• What role do Subject Matter
Experts (SMEs) play in this
model?
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3) Horizontal Structures
Less authoritative, top-down, standard
Knowledge gap between speaker
audience shrunk
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Horizontal Structures
Collaboration, teamwork,
problem solving, knowledge making
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Horizontal Structures
Emphasis on Peer to Peer
Less monologues, panel dialogues
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4) Variety of Formal & Informal
80% learning - informal
Move from push to pull methods
Informal Learning Opps
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Source: Jay Cross’ Working Smarter164
Formal & Informal
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Source: Jay Cross’ Working Smarter165
Formal & Informal
Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Curriculum Skimming Modeling
Listening Observing Reflecting
Instructions Conversing Connecting
Source: Jay Cross’ Working Smarter166
Formal & Informal
• What must we do
differently to encourage
this?
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Novice workers Mature (5-10 yrs) Experienced >10 yrs
Directed Self-Directed Helping Others
Class Discovery Coaching
Course Searching (Google) Mentoring
Lecture Trial-and-error Storytelling
Test/Exam Collaborating Giving Feedback
1 Right Answer Asking Nurturing
Curriculum Skimming Modeling
Listening Observing Reflecting
Instructions Conversing Connecting
Source: Jay Cross’ Working Smarter168
Formal & Informal
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5) Networked LearningLearning is social
Conversational & partnering
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Networked Learning
Emphasizes flexibility & outcomes
Mobilizing networks
Assertive to enabling
• How can you encourage more
participant dialogue &
conversations at your
conferences and in your
education?171
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6) Interactive & w/out Walls
Life-long learning
Free Wi-Fi
Encouraging social sharing
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6) Interactive & w/out Walls
Many-to-multitudes
Engages those not present
Extends messages
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6) Interactive & w/out Walls
Extends ideas, practices for betterment
Of Profession & Industry
• What challenges do you see
with “Without Walls?”
• How can you overcome them?
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1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
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1) Participatory Learning
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
177
1) Participatory Learning
2) Presumed Authority
To Collective Credibility
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
178
1) Participatory Learning
2) Presumed Authority
To Collective Credibility
3) Horizontal Structures
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
179
4) Formal & Informal
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
180
4) Formal & Informal
5) Networked Learning
1. To participatory learning
2. From presumed authority to
collective credibility
3. To more horizontal structures
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4) Formal & Informal
5) Networked Learning
6) Interactive & w/o walls
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Planning Education & Meetings
Not A Piece Of Cake
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Adult Ed & Meetings
189
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