Creating an online presence for your conference 7 nov13
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Transcript of Creating an online presence for your conference 7 nov13
Creating an Online Conference Presence
Shawna ReiblingKnowledge mobilization officer, ORS@LaurierResearchNovember 7, 2013
Agenda
1. Why create an online presence for
conference?
2. Link with your online identity
3. Checklist of Tools
4. Spread the word
Why create an online presence?
• You received a grant to hold a conference
• Your funder expects it
• Build audience for your work
• Meets your grant requirements
• Reach International audience
Questions to consider
• What kind of conference am I having – is a call for papers necessary?
• Who am I trying to reach?
• Do I need a online
presence?
• How much “lead time” do I have?
• How much time can I spend online?
• What resources do I have?
• What is my existing online presence?
• Am I starting from scratch?
Questions to consider 2
Web Identity at Laurier
• www.wlu.ca/faculty/name
• Ask ITS
• i.e. wlu.ca/education/kmoreno
• Wlu.ca/childlab
Create online publication identity: Google Scholar
• Step 1. go to www.google.com/profiles• Step 2. Follow these instructions:
www.wikihow.com/Create-a-Google-Profile
Checklist of Tools
1. Gmail account
2. Facebook
3. Twitter
4. Hootsuite
5. Wordpress.com
6. Domain name
7. Eventbrite.com
8. Google analytics
Checklist of Tools
Gmail account
Hootsuite
Wordpress.com
Domain name
Eventbrite
Google Analytics
Other SM Platforms
Wordpress.org
Gmail Account
Choose something short and easy
It will be shared (it’s not yours)
Record the birthday and gender in your spreadsheet
Can you use it for other things?
Create a page or a group
* Need to link it to a person’s account as admin
Have multiple admins
Choose something short and easy
It will be shared (it’s not yours)
Record the birthday and gender in your spreadsheet
Can you use it for other things?
Hootsuite
Use this tool to:
-Post conference updates to Facebook, Twitter, etc.
-Moderate tweets during conference
-Pre-create timed tweets
-Hashtags
-Built in
analytics
Wordpress.com
• .com hosts your site as www.name.wordpress.com
• Display Twitter (hashtag or account), Facebook
• Updates, information sharing, Hashtag notification
• Costs:
Domain name
• Choose something short and easy
• .com is available through wordpress
• .ca is available through other providers, then reroute
through wordpress (not through their domain
package)
Eventbrite.com
• One time event or repeating?
• Create organizational profile
• When choosing a link, choose
something short and easy or just
call it Link to Registration
• For multiple (concurrent) sessions
use multiple dates feature or notes
• Payment: Paypal is easiest
Google Analytics
• Can’t be used with wordpress.com
• Can be used with wordpress.org or other web
platforms
• Not available on WLU webpages
Spread the word
• Will you ‘live tweet’?
• Will you have a ‘Twitter wall’?
• Hashtag at the conference