Creating an Innovation CultureJames Williams, Senior DirectorTechnology Research & Innovation

Technology & Innovation Office

2

Are these things innovations?

3

as two of its top goals!Innovation and Talent/Culture

Teradata has

TALENT/CULTURE + INNOVATION = TALENTED INNOVATIVE CULTURE

4

Innovative Culture promotes Competencies

Creativity

Enterprising

Integrating Perspectives

Forecasting

Managing Change

Culture

5

What does an innovative culture look like?

http://www.innovationinpractice.comINNOVATIVE CULTURE PROMOTES INNOVATION AS A COMPETENCY

Everyone has the ability to:

contribute ideas regardless of role look for new ways of

doing thingsexplore and research ideas

identify issues and provide ideas for improving

define innovation for themselves

not limit their ideas to technology

feel empowered to participatestay open to others’ ideas

6

Innovation Strategy − Idea Generation

Develop Ideas

Collect Ideas

Internal External

IDEA GENERATION Creativity techniques Employees (everyone should

participate)

INFORMATION SYSTEMS Suggestion scheme Idea competitions Service gap analysis Customer complaints

INVOLVEMENT OF THIRD PARTIES Customer and expert workshops Client monitoring Academia

MARKET MONITORING AND BENCHMARKING Competition analysis Market research Trend studies Lectures, conferences, seminars, trade

shows Literature

7

An Innovation Framework should be created to put Innovation into the hands of All Employees

• Secure Teradata long term success• Effective change• Find new and attractive markets• competitive advantages• Guarantee innovative capability• Adjust to change• Provide solutions• Clear unique selling proposition.

8

Innovation Funnel – Global Life Cycle Link

1 32CAPTURE & SELECTION LIFE CYCLE PROCESSESRESEARCH

Research, pre−development, finance, product concept, single platform, common funnel, open to all ideas in company and externally (selective)

Product / Solution Life Cycle (SOM own process)Consulting (business technical)HR, Marketing, Benchmark, Sales Operations, …

Market / Technology researchPrototypeScale tests

CAPTURE / SELECTION INDIVIDUAL PROJECTSDIFFERENT OWNERS

PRODUCT / MARKET / COMPANY STRATEGY

TECHNOLOGY STRATEGY

9

Alignment with Life Cycle Process

10

Key Elements for driving Innovation

• Executive leadership needs to drive and advocate• There needs to be single facilitation of ideas / innovations• Innovation needs to be part of the

corporate strategy, so it requires involvement of representation from different organizations.

• A single Innovation Framework is a good platform to drive more customers engagements as well as keep talent in the company.

• Other organizations and its processes should be linked to and augment the Innovation Framework

• Culture is essential to innovative success

11

What is Teradata doing now?

• Collaborative Design Thinking Workshop

• Principles defined

• Process flow defined (Idea Submission -> Curation -> Research)

• Platform implementation

• Curation teams

• Innovation triage team

• “Inventathons”

• Align patent process

• Cultural buy-in

12

Empowered to submit ideasNo management approvals required to submit

ideas People can follow their ideas through Provide updates through process Ideas the create change or are

implemented are rewarded Things that are tried but don’t work

are also rewarded Recognition

What is in it for everyone?

13

TAKEAWAY

The innovation framework creates the ability for every person to participate in innovation across Teradata