Creating an Information Community
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18-Oct-2014 -
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Transcript of Creating an Information Community
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Overcoming Change Management Resistance: Crea4ng an Informa4on Community in your Organiza4on Sherri Adame
Director Data Governance & Quality Premier Farnell
sherriadame@twiAer
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Crea4ng Informa4on Community
§ Change Management § Community Defined § 5 steps to community § Q&A
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Change Management § How much does your organizaIon invest in change
management? § Change management begins with a conversaIon § Apprehension relief with educaIon and experience § Be the change management you want to see § Create a team that can be spokespeople for your
InformaIon or Data iniIaIves with educaIon § Create pracIcal training and resources for your
organizaIon to reuse overIme § Create a forum for idea exchange and discussion
“Change does not roll in on the wheels of inevitability, but comes through
con4nuous struggle.” Mar4n Luther King, Jr.
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www.aiim.org/infochaos�
Do YOU understand the business challenge of the next 10 years?
This ebook from AIIM President John Mancini explains.
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Community Defined § com·∙mu·∙ni·∙ty § noun: community; plural noun: communi4es § A group of people living in the same place or having a parIcular
characterisIc in common. § A feeling of fellowship with others, as a result of sharing common
aUtudes, interests, and goals.
§ Synonyms: group, body, set, circle, clique, facIon; brotherhood, sisterhood, fraternity, sorority, sodality; order, congregaIon, abbey, convent ; district, region, zone, area, locality, locale, neighborhood; public, people, ciIzenry, populaIon, collecIve; residents, inhabitants, ciIzens; gang, bunch , hood
Propose that our community is: A group of passionate information and data professionals
that share common attitudes.
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5 Steps to Community
§ 1) Define your goals § 2) IdenIfy your audience § 3) Plan your topics & find an area for sharing § 4) Determine your communicaIons plan § 5) Keep the faith !
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1) Define Your Goals § Managing informaIon falls on the shoulders of
everyone in an organizaIon. § Community can be uIlized to engage your
organizaIon to understand how informaIon security policies relate to data standards; what data quality is; how master data management helps; the strategy for Big Data; etc.
§ EducaIonal and interacIve discussions can be facilitated in an InformaIon Community meeIng.
§ Early stages Educate; Baseline terminology; and create a paradigm of understanding for strategic programs; Build credibility & create relaIonships
§ Later facilitate collaboraIon and innovaIon
§ YEAR 1 § EducaIon; create training materials § Baseline terminology for large
strategic programs § Define the concepts and possible
approaches § Look for pracIcal applicaIons of the
topic in the organizaIon § YEAR 2
§ CollaboraIon with strategic iniIaIve key stakeholders
§ EducaIon on business process changes and new technology deployments
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2) Iden4fy your Audience § Brainstorm List of stakeholders or Arch enemies and their direct reports § Ask HR to pull a list of everyone who has informaIon or data in their Itle
(maybe ‘dba’ too) § Look at your key iniIaIves determine the group of resources that will
drive those projects to compleIon § Look at the areas or funcIons your governance team is not covering;
educate that group. § Start with your own team – make sure they understand the key areas of
focus for your informaIon or data governance iniIaIves – every team member needs to be a spokesman for the GREAT work you are doing ! J
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3) Plan Topics & Find Sharing Area § Select topics that align with informaIon iniIaIves you have
planned § Remember your goals and your audience § Don’t just talk about the architecture and technology – Talk
about the process and people changes required; leave technology to the end of the conversaIon; aeer all most of our best pracIces are a change in process or business pracIce
§ Figure out how you will share your materials § Are you creaIng a sharepoint site or using a corporate wiki page? § Are you emailing ? § Are you going to record presentaIons? § Who will manage the community materials? § Will the materials expire? § Are they stored read-‐only or can anyone modify the materials?
Our Year 1 Topics ü Data Quality ü Master Data Management ü Data Standards ü Metadata Management ü InformaIon and Data Governance
Our Year 2 Plans Ø Managing the Data Lifecycle Ø Big Data Ø Customer MDM Ø Data Quality in PracIce Ø InformaIon ROI
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4) Determine Comms Plan
§ Who will create and present your materials? § What does your informaIon community do? Does your
informaIon community meet as a group or just share materials in an online community? Or both?
§ Where does your informaIon community meet? If you meet together is it face to face or via a conference call? Are there mulIple Ime zones to consider? If its via a conference call will you include a webex or goto meeIng for presentaIon slides?
§ When does your community meet and/or publish materials?
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5) Keep the Faith !
§ Just keep smiling § Watch for the ripple effect § Wait for the call § Remain posiIve and be consistent § Look for aAendees that want the opportunity to present a success or challenge
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Q&A
§ Any quesIons ?? Sherri Adame Director Data Governance & Quality sherriadame@twiAer Premier Farnell hAp://www.premierfarnell.com/ CHECK OUT THIS COOL VIDEO -‐ hAp://youtu.be/dUZjzQuTNX4