Creating an Enterprise e-Learning Program
34
Creating an Enterprise e-Learning Program Don O’ Guin Don O Guin Pfizer Jacquie Beck Jacquie Beck Brookwood Media Arts 2008 Adobe Systems Incorporated. All Rights Reserved. 1
Transcript of Creating an Enterprise e-Learning Program
Creating an Enterprise e-Learning Program
Don O’GuinDon O GuinPfizer
Jacquie BeckJacquie BeckBrookwood Media Arts
2008 Adobe Systems Incorporated. All Rights Reserved.11
Agenda
Pfizer & Brookwood OverviewPfizer & Brookwood OverviewPfizer’s Rapid e-Learning InitiativeResults & Best PracticesChallenges to SuccessChallenges to SuccessQ & A
Pfizer, Inc.
1849 1861 WW II 1961 1999 2000-2003
HistoryFounded 1849 in New York CityRevenue: $48 billion, 2007R & D: $ 8 billion, 2007Fortune 500 list, #47 in 2007Acquisitions:− Warner-Lambert Parke-Davis in 2000Warner-Lambert, Parke-Davis in 2000− Pharmacia in 2003
Operates in 72 countries
Pfizer, Inc.
Pfizer Accolades
2007, “100 Best Companies” - Working Mother Magazine (9th time)2006, “Top Corporate Giver” - Chronicle of Philanthropy2005, “America’s Most Admired Companies” - Fortune Magazine2001 & 2002, “#1 U.S. training organization” - Training Magazine
Pfizer Product Lines
Brookwood - Capabilities
Our mission is to provide world-class training solutions to our customers and become the trusted T&D advisor.
O i i i t bl d i d d ti i tOur vision is to blend our experience and education into a relationship of trust & loyalty, while becoming the partner that exceeds expectations with integrity and hard work.
− eLearning Strategy & Consulting − Instructional Design & Support
C t D l t− Custom Development − Strategic API’s − eLearning Development Templates
L i B t P ti G id− eLearning Best Practices Guides − Enterprise eLearning Deployment − Adobe Certified Training, Coaching and Mentoring
Brookwood – eLearning Clients
What Were OurUpfront
Challenges?Challenges?
8
Training Content Challenges
How can we How do weDeliver contentfaster?
Reduce vendordependence?
How can weShift more information to “e”?
How can weEmpower SME’sto create content?
How might weI l i
Will we be able toIncrease learningsustainability?
Measure learning outcomes?
Selection & Implementation Challenges
How can weSelect a tool easy to train, use and support?
How can weInsure quality without strong governance?
How will weKnow if we are successful?
How canE-Learning be seen as equal to classroom?
And So We Began in 2004…
Pfizer selected Adobe Presenter to…Author – PowerPoint content into online presentations & pcoursesManage & Deploy – server content and learner enrollment & managementenrollment & managementMeasure – effectiveness with learner & course reports
Because…Adobe’s reputation in content creation & e-learning marketplacepStrength of Adobe Connect Enterprise solution− Integrates with Pfizer global HR directory of colleagues− Integrates with Pfizer team & hierarchy db’sIntegrates with Pfizer team & hierarchy db s
Quiz and Reporting capabilities
Pilot and Launch
2004
Four month pilot program, with phased release of Presenter beginning Dec. 2004.
Jul Aug Sep Oct Nov Dec Jan Feb
Presenter Team Project Management
Presenter Contract
Licensing,Server Procurement
Installation
PresenterRelease
Pilot
Presenter ContractBudget Approval
LDAP / UP Integration
Pilot Participant & Content Author TrainingBegins
PresentResults to
AT, TT
Create, RefineTraining Materials
Release to US Training
,
Presenter Team, 2005
Establishing best practices for content creation and delivery was a key to early success.
Media
Development E-Learning Training
2Business
Technology
ProjectManagement
Presenter Integration
Flash PowerPointTrainingRoles
Presenter Author
TrainingAudio
Video
Server TrainingMaterials
Standards, Best
Server Administrator
Video
Support InstructionalDesigner
Best Practices
Measurement & Evaluation
Content Creation Process
Communication
PowerPoint Content
Use Template
Narration Script
Review, QA
Record, Publish, QA
Instructional Content
PowerPoint Content
Use Template
Instructional Design
Review, QA
Record, Publish, QA
L iLearning Objectives
Design InteractivityInteractivity
Narration Script
Develop Quiz
Initial Author Training, 2005
Face to Face Training“It’s a Breeze” Guide
C i ti I t ti− Communication vs. Instruction− Model process for content
creation− Instructional design− Designing quizzes & surveys− Pfizer “best practices”p
Performance Support, 2007
User Group SharePoint Site, 2008
Our Results
Rapid e-Learning Partnerships
U.S. Field TrainingSales Technology TrainingManaged Markets TrainingMedia DevelopmentHeadquarters L & DRepresentative Training & Curriculum Development
PfizerPfizer Global ManufacturingPfi A i l H lthPfizer Animal HealthCorporate CommunicationMarketingPharmacovigilance EducationMedicalPfizer Political Action Committee (PAC)
50% of Adobe Presenter projects are business critical communications.
Rapid e-Learning “Sweet Spot” at PfizerSpot at Pfizer
• Awareness“A new competitor has been introduced.”
• Understanding“Learn why physicians are interested in this product.”
• SkillSkill“Role play how to effectively present a Pfizer product vs. this new competitor ”new competitor.
How Did We Measure?
Presenter Capabilities− Survey & QuizzesSurvey & Quizzes
True / False, Multiple Choice, Multiple Answer, Matching, Likert Scale, Fill in Blank, Short Answer
− Reports on learners, or groups of learnersReports on learners, or groups of learners
Assessment & Evaluation− Used “Measurement, Evaluation & Strategic
Analysis Team” (MESA)Test bank of valid, reliable survey questionsCreated level 1 evaluation
− Best practices in “It’s A Presenter” guide− Pfizer Case Study, FFO in 2005
Survey Responses:
1%
1%
8%8%
47%
43%
Case Study – Field Force Optimization 2005
Case Study – Field Force Optimization 2005
U.S. field force reorganized, Summer 2005 (FFO)− Most sales colleagues took on new product responsibilities; many a
new role as wellnew role as well
Field force received new laptop & software upgrades− All needed “What’s New” training in 10 day window− Classroom training not a viable option
Reps completedIndividualized curriculum in 10 days (5-10 Presenter’s)− Individualized curriculum in 10 days (5-10 Presenter s)
− Surveyed upon completion of the curriculum
Help Desk calls− Monitored 30 days post training− Compared to Adobe training report: completed / incomplete
Case Study – FFO 2005
Presenter survey− Quality of training
Motivation− Motivation− Tenure− Prior experience− Computer confidence− How much they learned; was the training effective− Level of manager support for completing the trainingg pp p g g
Responses− 8,300 completed survey
84% f d fi ld l 16%− 84% of respondents were field sales reps, 16% managers− 7,910 completed all required training, 562 did not
Results of FFO Presenter Training
Findings− Quality of training? 3.96 on 1-5 scale− How much did you learn? 3 21 on 1-5 scaleHow much did you learn? 3.21 on 1-5 scale
Help Desk Calls− Of 7,910 completions 5,060 calls .6 per rep− Of 562 non-completions 1,068 calls 1.9 per rep
ROI− Rapid e-learning content cost about $60Kp g− Classroom training costs avoided for 10,000 reps / managers
10,000 X air travel + hotel + training facilities
− Reduced Help Desk calls @ $50 per call, saving $498K− Rapid e-Learning effective for hardware & software upgrade training,
reducing Help Desk utilization, and keeping sales in the field− Net benefit to Pfizer was $2.7m, and ROI of 1,463%
RemainingChallenges
Credit:
Remaining Challenges
ContentMore interactivity, engagementMore & better assessment; pre & post testsBalance rapid creation vs. solid ID; longer project timeFDA i d t t i d Pfi l tFDA required content review and Pfizer regulatory approval
ResourcesResourcesInternal resources available for e-learning development− Instructional designers− Course developers
Lack of enterprise Help Desk / IT support model for Adobe PresenterPresenter
Takeaways
Process & GovernanceAppropriate for your organizationpp p y gLeverage existing content processes
I t ti l D iInstructional DesignCreate training & resources that foster quality and internal best practicespExpect to push back on speed vs. quality
Corporate FitRapid e-learning fits in more business areas than expected
Q & ADon O’Guin Jacquie Beck M EdDon O Guin
Senior Manager, e-Learning
Pfizer Global Pharmaceuticals
Jacquie Beck, M.Ed.
Senior Vice President
Brookwood Media Arts
