Branding 101: Creating an Effective & Engaging Brand For Your Business

Who am I?

16 • 5 • 3+

Strategic Brand & Design Development

I am obsessed with helping my clients

stand out!

What is branding?

The advantages of defining your brand

Actionable steps on how to define your brand

What isBRANDING?

X

BRANDINGISN’t EXPENSIVE $

IT’S JUST A PROMISE

EXPECTATIONS

HOW THEY DEFINE YOU

HOW YOU

DEFINE YOURSELF

IF YOU DON’T DEFINE YOURSELF,THEY WILL

HOW THEY DEFINE YOU

HOW YOU

DEFINE YOURSELF

CONTROLLINGMOLDINGSHAPINGREALITY

DEFINING +Differentiating

UniqueService/Product

Let ‘s take a

DEEP DIVE

YOURBRAND

THE FOUNDATIONOF A BRAND

THE FOUNDATION MAKE-UP:• CORE BELIEFS• YOUR VOICE•PURPOSE & INTENTION

VISUAL IDENTITY MAKE-UP:•LOGO•STATIONARY•WEBSITE •BROCHURE•ADVERTISING

BRANDING IS MUCH LIKE AN ICEBERG

BRANDING IS MUCH LIKE AN ICEBERG

ADVANTAGES OF DEFINING YOUR

BRAND

YOU KNOWYOUR STORY

HELLO!

YOU STAND OUT!

BUILDS TRUST

PROFESSIONAL V. AMATEUR

Rocky JohnDoe

COMPETITIVE EDGE

Helps achieve “top of mind” in a saturated market place

BlahBlah

BlahBlah

It Better ConnectsYou With Your Target Audience

6 ACTIONABLESTEPS TO DEFINE YOUR BRAND

STEP 1:

ASK ALL THE RIGHT QUESTIONS

1 Who are you? What is your business’ story?

2 What does your company represent?

3 How do you want to be perceived as?

4 What is unique to you?

4

Step by Step Worksheet: Evaluate Your Brand

d) Describe your the essence of your brand in 3 to 5 words? What are a few things that come to mind when someone hears or sees your company for the first time?

e) What’s your mission and vision for your company? Do you have a slogan, or motto?

f) In your opinion, what makes a brand memorable? What company embodies the perfect brand and why?

g) What do you believe you do better than anyone else?

Strategic Brand & Design Development

Strategic Brand & Design Development

A Step-by-Step Worksheet:

Evaluate Your

Brand

508-641-7062

www.BrandPendulum.com

STEP 2:

SPEND TIME TO RESEARCH

Look at websites, fonts, logo, copy, marketing materials, photos, video, colors from:

1 Direct Competitors

2 Indirect Competitors

3 Completely Different Industries

NOTHING WASEVER CREATED IN A VACUUM

STEP 3:BRAINSTORMIDEAS & ANGLES

When thinking about the feelings your brand wants to instill you should consider the following:

1 Think about the process it brings your customer through.

2 Think about what your product and service provides to your customer. Does it transform them?

3 Think about how you wish to be perceived. What are your intentions?

DEFINE +Differentiate

STEP 4:GET VISUALLY INSPIRED

Here’s the tools and resources to help you find elements for your mood board.

1 For logos go to: logopond.com

2 For branding and design go to: Behance.net

3 Google search for inspirations

4 Go to randoms environments: Library, Super Markets, Nature, Office

STEP5 :PICK A

DIRECTION

SET IDEAS IN BUCKETS

=

STEP6 :VISUALLYDESIGN YOUR

BRAND

YOURBRAND

Questions?

THANK YOU!

Hugo Amorim Visual Storyteller, Principal

EMAIL hugo@brandpendulum.com TEL 1.508.641.7062

www.brandpendulum.com

Strategic Brand & Design Development

LET’S CHAT ABOUTYOUR BRAND