Creating a User-Centric Mobile Payment

Architecture

Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)

PayPal | Developer

The Age of Online Identity

Developer efficiency task 4

Offload complexity to the implementing provider

Offload Complexity

Identity as a Mobile Foundation

Social Login Systems

Lots and Lots of Fake Data

Identity is Not Facebook

Identity is Not Even PayPal

These Are Simply Just Tools

User Curated Identity

Concrete Identity

Moving Identity Forward

Using Identity to Remove Login

Identity to Remove Registration

How We’re Handling Identity

Time Interactions and Identity

InterestsUser A

InterestsUser B

Inte

rests

Com

mon

Expanding Identity via Commonality

Personalized Recommendations

Optimists consider that up to a 30% of ecommerce sales increase is

thanks to cross-selling recommended products

fikobservatory

Identity is Mobile Foundation

Personalization for User Shortcuts

23% of customers abandoned carts when asked to register (Forrester)

…At five questions, the drop-off rate is 2 percent; at 10 questions,

4 percent, and so on. Only at about question 35 does the correlation

end (Kevin Hale, Wufoo)

Fixing Mobile Form Drop Rates

Further Reducing Friction

Thank You!

Jonathan LeBlanc (@jcleblanc)Head of Developer Evangelism (North America)

PayPal | Developer