Creating a new way of warking_ Alessandro Chinnici_Social Business Software Consultant
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© 2014 IBM Corporation CREATING A NEW WAY OF WORKING Alessandro Chinnici Digital Enterprise | Social Business Consultant IBM [email protected] achinnici alessandrochinnici L’intelligenza collaborativa nella social organization
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il ruolo strategico di un Enterprise Social Network
Transcript of Creating a new way of warking_ Alessandro Chinnici_Social Business Software Consultant
© 2014 IBM Corporation
CREATING A NEW WAY OF WORKING
Alessandro Chinnici Digital Enterprise | Social Business Consultant IBM
achinnici alessandrochinnici
L’intelligenza collaborativa nella social organization
While social technologies have swept through the popular culture and are being adopted across industries, we find that businesses have
only just begun to understand how to create value with these new tools
Social technologies promise to extend the capabilities of high-skill workers (who are increasingly in short supply) by streamlining
communication and collaboration, lowering barriers between functional silos, and even redrawing the boundaries of the enterprise to bring in additional
knowledge and expertise in extended networked enterprises
The social economy: Unlocking value and productivity through social technologies http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_social_economy
Maturing companies are infusing social business into multiple functions across the enterprise:
87% use it to spur innovation. 83% turn to social to improve leadership performance and manage talent.
60% integrate social business into operations.
MOVING BEYOND MARKETING - Generating Social Business Value Across the Enterprise http://sloanreview.mit.edu/projects/moving-beyond-marketing/
© 2014 IBM Corporation
Dai social media alla Social Enterprise
WorldWide Social Media(external, public,uncontrollable)
Enterprise Social Network(internal, private, secure)
© 2014 IBM Corporation
Social Enterprise = un nuovo modello di organizzazione
© 2014 IBM Corporation
Il ruolo strategico di un Enterprise Social Network
© 2014 IBM Corporation
Il ruolo strategico di un Enterprise Social Network
Il network interno collega le persone con gli esperti
Si possono gestire team formali e comunità di esperti all'interno dell'organizzazione
Si facilita il dialogo e l'interazione fra le persone
Permette di comunicare e condividere la strategia e le linee guida del cambiamento
Si possono identificare e valorizzare skill e competenze specifiche delle persone
© 2014 IBM Corporation
Il ruolo strategico di un Enterprise Social Network
I modelli di interazione sociale alzano il livello di coinvolgimento delle persone
Si possono integrare sistemi e applicazioni esistenti nel framework social
Si facilita l'interazione con gli altri tool di comunicazione e con i device mobili
Viene facilitata la definizione dei team di progetto e il processo di on boarding delle persone
La gestione dei progetti, delle comunicazioni e delle risorse viene governata in modo trasparente
© 2014 IBM Corporation
© 2014 IBM Corporation
Il valore creato dall’adozione dei modelli social
IBM Business Tech Trends 2014 - http://www.ibm.com/smarterplanet/us/en/centerforappliedinsights/article/biztechtrends.html
Migliore efficienza organizzativa
Migliore livello di soddisfazione clienti
Migliore capacità di entrare in nuovi mercati
Obiettivi raggiunti Aziende Social vs Aziende non Social
“In a world where value is shifting rapidly from things to knowledge, knowledge workers are the new means of production And it follows that the social network is the new production line”
Attracting & retaining the best talent
Sharing knowledge & expertise
Ideating across the enterprise, led by IBM CEO
Social CRMEmbedding collaboration into our core processes
Social AnalyticsTo gain client insights and recommend Experts & sales collaterals
Transforming our sales force with Social Selling
Fonte: http://www.ibm.com/social-business/us/en/customers
© 2014 IBM Corporation
