Creating a modern brand on a budget

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Creating a Modern Brand on a Budget Sharon McKellar Community Relations Librarian Oakland Public Library [email protected]

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Transcript of Creating a modern brand on a budget

Page 1: Creating a modern brand on a budget

Creating a Modern Brand

on a Budget

Sharon McKellar

Community Relations Librarian Oakland Public Library

[email protected]

Page 2: Creating a modern brand on a budget

Keep it

simple!

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Keep

it

simple.

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Reusable

Consistent

Color

Font

Images

Slogan

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Rest in Peace

??? (Pre-2004) - 2013

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2013 - ???

(a not-TOO-distant

future time)

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NOPE!

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Color

• https://color.adobe.com

• http://color.hailpixel.com/

• http://paletton.com/

• http://wesandersonpalettes.tumblr.com/

https://color.adobe.com/
https://color.adobe.com/
http://color.hailpixel.com/
http://color.hailpixel.com/
http://paletton.com/
http://wesandersonpalettes.tumblr.com/
http://wesandersonpalettes.tumblr.com/
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• http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380

• http://www.dafont.com/

• http://www.fontspace.com/

• http://www.fontsquirrel.com/

Font

http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.creativebloq.com/graphic-design-tips/best-free-fonts-for-designers-1233380
http://www.dafont.com/
http://www.dafont.com/
http://www.fontspace.com/
http://www.fontspace.com/
http://www.fontsquirrel.com/
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Images http://flickr.com

http://www.everystockphoto.com/ http://pixabay.com/

http://labs.tineye.com/

http://flickr.com/
http://flickr.com/
http://www.everystockphoto.com/
http://www.everystockphoto.com/
http://pixabay.com/
http://pixabay.com/
http://pixabay.com/
http://pixabay.com/
http://labs.tineye.com/
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Slogan

• The Happiest Place on Earth

• Finger Lickin’ Good

• I’m Lovin It

• Just Do It

• Eat Fresh

• Good to the Last Drop

• It’s Everywhere You Want to Be

• Reach Out and Touch Someone

• Fly the Friendly Sky

• Think Small

Page 28: Creating a modern brand on a budget

Slogan

• The Happiest Place on Earth

• Finger Lickin’ Good

• I’m Lovin It

• Just Do It

• Eat Fresh

• Good to the Last Drop

• It’s Everywhere You Want to Be

• Reach Out and Touch Someone

• Fly the Friendly Sky

• Think Small

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Slogan

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Brainstorm

Sharon McKellar Community Relations Librarian Oakland Public Library

[email protected]


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