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AN EVENT OF

Creating a

BetterFuture

#MWC18 Brochure Last updated on 1 Dec

GLOBAL MEDIA PARTNERS OFFICIAL MEDIA PARTNERS

https://www.mobileworldcongress.com/

Welcome.

The mobile communications revolution is drivingthe world’s major technology breakthroughs. Fromwearable devices to connected cars and homes,mobile technology is at the heart of worldwideinnovation. As an industry, we are connectingbillions of men and women to the transformativepower of the Internet and mobilising every devicethat we use in our daily lives. The 2018 GSMAMobile World Congress will convene industryleaders, visionaries and innovators to explore thetrends that will shape mobile in the years ahead.We’ll see you in Barcelona.

Creating aBetter Future

During the four-day event, more than 108,000mobile professionals will network, showcase andexchange ideas – you can’t afford to miss it.Register today and join us in Creating a BetterFuture.

Are YouGoing to beat MWC18

3For the latest information, visitwww.mobileworldcongress.com

Mobile World Congress is full of opportunities!Don’t miss these highlights:

• A world-class thought-leadership Conferencefeaturing visionary keynotes and paneldiscussions. (see page 26)

• A cutting-edge product and technology Exhibitionfeaturing 1,700 exhibitors (see page 12)

• The world’s best venue for seeking industryopportunities, making deals, and Networking(see page 22)

• And the Global Mobile Awards programme,where we recognise advancements andachievements in the industry (see page 20)

Highlights

#MWC18With over 5 billion subscribers, mobile now connects more than two-thirds of theworld’s population. It is fueling innovation, revolutionising industries and spurringexciting new opportunities, across developed and developing markets. Underscoringour industry’s commitment to the United Nations Sustainable Development Goals,mobile is providing lifelines to hope, reducing inequalities, preserving our world’sresources and changing lives. Mobile is creating a better future. Today.

This annual event provides a unique platform for business opportunities andrelationship-building. Mobile World Congress includes over 2,300 exhibitors,showcasing the latest innovations; a world-class conference featuring inspiringkeynotes and discussions; one of a kind networking opportunities; and the annualGlobal Mobile Awards ceremony, which recognises leading mobile solutions andinitiatives around the world.

In 2017, we hosted more than 108,000 professionals from 208 countries. Join us 26February – 1 March 2018 to see how mobile is ‘Creating a Better Future’ in the MobileWorld Capital, Barcelona. Visit www.mobileworldcongress.com to learn more.

www.mobileworldcongress.com

Contents.About06 MWC at a glance08 Event Themes10 Getting to know the venue

Exhibition & Networking11 New & Improved12 Exhibition14 GSMA Innovation City15 Better Future16 Woman4Tech17 4 Years From Now18 MWC Tours20 Global Mobile Awards22 Networking

Conference & Events24 Keynote Speakers26 Conference Agenda28 Conference Programme38 GSMA Seminars40 Ministerial Programme42 Partner Programmes

Attend44 Registration45 Choose Your Pass46 Badge Collection48 Transport & Hotel49 City Information50 Mobile World Live52 Sponsors & Partners

5For the latest information, visitwww.mobileworldcongress.com

101,000

108,000

67,176

72,534

85,916

94,241

2017

2016

2015

2014

2013

2012

Climbing rate of attendees year over year:

58%total senior-level

74%total senior-levelconference attendees

5,500 CEOsParticipated

MWC at a glance

6 Aboutwww.mobileworldcongress.com

11%North

America

3%Americas

2%Africa 5%

MiddleEast 15%

AsiaPacific

65%Europe

2,300EXHIBITORS

320SPEAKERS

OVER

Percentage of attendees by region:

24% 21%

18%

Female participation increase rate:

2017

2016

2015

7Aboutwww.mobileworldcongress.com


Introducing the MWC2018 Event Themes

We have developed seven event themes to help guide you in finding the content that ismost relevant to your industries, your interests, and your future visions. Use thesethemes to sort through the agenda and build your MWC journey around targeted content.

Future Service ProviderOperators will need to address the question of where andhow to compete in future. What will that look like, whatare the strategic options, how will they make money andhow do MNOs transform themselves? What will the impactof 5G, analytics, machine learning and digitisation be ontheir cost structures, customer engagement and strategicoptions?

NetworksWe are seeing rapid developments in network technology,offering immense opportunities for lower opex and newbusiness creation, but the potential capex and growth incomplexity is daunting. This theme examines theopportunities and technical challenges beyond the hype of5G, NFV, SDN and more.

The 4th IndustrialRevolutionThe growth in IoT has meant every type of industry islooking at connected technologies to ensure it is ready forthe move towards an automated society. This themeunravels the complex web of technology trends,partnerships, business concerns and opportunities neededto survive and thrive in a digital automated world, and thedemands placed on city and national governments.

InnovationThe term "innovation" can be defined as somethingoriginal and more effective that "breaks into" the marketor society. The innovation theme will feature anything thatfalls outside of the themes above. The most innovativesolutions are, after all, often the most unexpected andtherefore hard to classify.

Immersive Content& MediaAs online services become the primary means of mediaconsumption, the relationships between content creators,distributors and consumers continue to evolve tosomething richer, more direct, immersive and personal,more complex and tougher to manage. We dive into theworld of VR, content rights, production, acquisitions,partnerships, business models, delivery networks andmore.

Tech In SocietyConnected technologies are tools that could offer hugebenefits for society; better government, security, transport,health, education, arts, emergency response and theenvironment. But a tool without guidance, ethics and craftis useless or even dangerous. What will it take to make abetter future and how can we avoid taking wrong turns onthe way?

The Digital ConsumerThe growth in IoT has meant every type of industry islooking at connected technologies to ensure it is ready forthe move towards an automated society. This themeunravels the complex web of technology trends,partnerships, business concerns and opportunities neededto survive and thrive in a digital automated world, and thedemands placed on city and national governments.

Applied AIMachine learning, cognitive computing and AI are beinghyped, with good reason; the potential seems almostboundless. As young technologies still, they sit in acomplex web of issues. This theme aims to cut throughthat complexity.

Embracing the Digital Revolution

9Aboutwww.mobileworldcongress.com

Mobile World Congress 2017 Highlights

https://youtu.be/w1txvfFa5TM

https://youtu.be/8bXxw6BNI2E

https://youtu.be/8bXxw6BNI2E

https://youtu.be/w1txvfFa5TM

Getting to Knowthe Venue


Unless otherwise noted, all events take place at Fira Gran Via. However, selectedevents, including 4YFN, will take place at Fira Montjuic, a venue 4 km down the road.

Fira Gran ViaAv. Joan Carles I,64 08908 L'Hospitalet de Llobregat,Barcelona

Fira Monjuic Avda. Reina Maria Cristina, s/n 08004Barcelona

The event takes place at Fira Gran Via conference facility in Barcelona, Spain. Additionalactivities will take place at Fira Montjuïc, located 2 kms away.

New & ImprovedFeatures

11Exhibition & Networkingwww.mobileworldcongress.com

Year over year, MWC gets better and better. For 2018, we have many newand improved features and programmes. Keep reading to see what wehave in store for you upon your arrival in February!

Take a culinary adventure through Meet & Eat,an initiative in partnership with L’HospitaletCity Council. Back for a third year, thisnetworking opportunity was created for thefoodie/business-minded person who cravesjust a little more out of MWC. Let us take youon a journey that will not only give you a tasteof the culinary delights Spain has to offer butwill also maximise your networking experience.And as a bonus to this unique networkingopportunity, enjoy watching live music andartistic performances while interacting withlocals. Opening hours: Weekend before theevent: Saturday 24th February 11:00 to 23:00,Sunday 25th February 11:00 to 18:00. Duringthe event: Monday 26th to Wednesday 28thFebruary 11:00 to 20:00. The food and drinktickets will be sold at 2 information points atPlaza Europa.

Meet & Eat

For MWC18 there will be especially trainedAmbassadors in 40 hotels across Barcelonaduring the event days to provide attendeeswith assistance as well as a plethora ofinformation about the city. These ambassadorscan answer transport and MWC-specificquestions about event programmes, but canalso give you information about servicesaround each hotel and Barcelona sights.

MWC Ambassadors

Learn more here

https://www.mobileworldcongress.com/attend/hotels-travel/ambassadors-programme/

Exhibition

12 Exhibition & Networkingwww.mobileworldcongress.com

Over all four days of Mobile World Congress, themost prominent companies in the industry willshowcase the newest technologies and mostinnovative products. With an exhibition spanningnine halls, this year will feature over 2,300 companiesacross 100,000 square feet of space. Get startedearly, we're sure you will need the full four days toget through it all!

Best in the industry

The industry's most distinguished and innovativecompanies will return this year including Accenture,Alibaba, AT&T, Boston Consulting, China Mobile, CiscoSystems, Continental, Deloitte, Deutsche Telekom,Ericsson, Essential, Facebook, Fujitsu, Google, HTC,Huawei, Intel, Lenovo, LG, Mercedes-Benz, SEATMicrosoft, Nokia Solutions and Networks NTTDOCOMO, Ooredoo, Oracle, Orange, QualcommIncorporated, SAP, SEAT, SK Telecom, Telefónica, Telit,Toyota, Verizon, Vivo, Vodafone, Xiaomi and ZTE.

Prominent companies

Throughout the venue, we feature various zones andpavilions, scattered throughout the main exhibitionhalls, intended to highlight particular industry sectors.Whether you are interested in IoT, cloud capabilities,sustainability, wearables, drones or Next Gentechnologies we have a pavilion for you. Or, maybe youare looking to interact with a certain country or region?We have over 50 country pavilions for you to meet yourtarget audience.

A pavilion forEverything

This award-winning exhibition spans nine halls inaddition to spaces throughout Congress Square andoutside at Fira Gran Via. If you thought last year wasgreat, this year will be even better. And remember tovisit Hall 4, as it contains exhibition that is opento everyone. Be sure to stop in and explore, interactand learn from our top-notch exhibitors.

Enhanced throughexpansion

GSMA Innovation City


As one of the most visitedexhibition spaces across all of theMobile World Congress eventsGSMA Innovation City returns toHall 4 including leading mobilebrands Cisco Jasper, Huawei, KTCorporation, Sierra Wireless andTurkCell. Together with theGSMA, companies in theInnovation City will showcase aspectacular array of innovative,cutting edge products andservices that demonstrate howmobile is creating a better future.

Shaping the future of themobile landscape, the City playshost to the GSMA’s key

programmes and initiativesincluding Future Networks,Internet of Things, MobileConnect and Mobile forDevelopment as well as its worksupporting the United NationsSustainable Development Goals.

The GSMA Membership teamare looking forward towelcoming all visitors at theGSMA Pavilion, located in theheart of the Innovation City.They will be happy to discusshow membership can benefitnot only your business, but alsoyour industry and society.GSMA Members are invited to

the VIP Members Lounge fornetworking and cocktails Mon-Weds. Simply visit the receptiondesk at the GSMA Pavilion topick up your VIP Pass, or [email protected] formore information.

Visit the GSMA Innovation Cityand experience how mobile isstimulating innovation,transforming industries andcreating exciting newopportunities, across developedand developing markets.

Connecting Everyone and Everythingto a Better Future

Visit Innovation City.

mailto:[email protected]

https://www.mobileworldcongress.com/exhibition/gsma-innovation-city/

https://www.mobileworldcongress.com/exhibition/gsma-innovation-city/

This year MWC celebratesthe impact of mobile increating a #betterfutureIn 2016 the world’s mobile operators unifiedbehind one common industry purpose: ConnectingEveryone and Everything to a Better Future. Thispurpose highlights our commitment to playing aleading role in the achievement of the UnitedNations Sustainable Development Goals (SDGs).Ours is the first large industry association to alignitself to the SDGs; stating a clear intention tocontribute and advance the societies in which weoperate.

Mobile connectivity is transforming the lives ofbillions of people across the world, providingaccess to essential services, timely information andrich entertainment. Between now and 2030, themobile industry will bring billions of people andthings online, helping to deliver the SDGs, whileenabling immersive experiences that will enrichour lives through education, healthcare, agricultureand so much more. Learn more atgsma.com/betterfuture. Visit us in Innovation Cityin Hall 4. Attend the #betterfuture seminar onTuesday 27 February 11:30 – 13:30 in CC1.3.

Download the SDGs in Action app!

Share your actions items toward achieving the 17Goals, and keep up to date with the latest SDGnews and stories from the GSMA and our partners.Visit www.sdgsinaction.com

Making our #CaseForChangeWhen the UN set out the 17 SustainableDevelopment Goals (SDGs), they had a clearmission to end all forms of poverty, fightinequalities, and tackle climate change – whileensuring no one is left behind.

Dedicated to the Goals, and connecting everyoneand everything to a better future, mobile operatorsare transforming millions of people’s lives.#CaseForChange looks to create a movement toaccelerate the impact of mobile against the SDGs,while empowering a dialogue with consumers toenhance this impact even further.

As it travels around the world, Case For Changewill show how mobile is delivering timelyhealthcare in Africa, providing an essential lifelinefor refugees in the Middle East, giving womenfinancial independence in India and much, muchmore. We want to tell these life-changing stories –that’s why we packed the #CaseForChange withthe latest tech and sent it on this journey.

Launched at Mobile World Congress Americas - Sept2017 the journey will culminate at Mobile WorldCongress 2018 – Barcelona. Experience the journeyand see each story for yourself at our stand in theInnovation City. True change for good comes aboutwhen people unite to demand it, and by commentingand sharing, you’re helping to make a#CaseForChange for more life-transforming projects.Follow the #CaseForChange on social media:@CaseForChange on Twitter and CaseForChange onFacebook, Instagram and YouTube.

Whatis the#CaseForChange?

#betterfuture


https://youtu.be/pXy-bhXKAYw

www.caseforchange.com



Woman4Tech

Back for its second edition, GSMA’s successfulWomen4Tech programme presents four days oftransforming our sector, business relationships,and connecting with like-minded professionals,through a series of activities focused onincreasing the inclusion of women in the mobileindustry, strengthening our professionalcommunities and networks, and showcasing bestpractices and industry action for femaleleadership in the digital age.

A central element of the programme is theWomen4Tech Summit, sponsored by Accenture,scheduled for Thursday, 1 March and will explorefour key areas: “Women EmpoweringTechnology”; looks at gender equality and careerdevelopment; “Women EncouragingTechnology”; centres on mentoring and youtheducation; “Women Transforming Technology”;focuses on women in communication and verticalsectors; and “Women Innovating in Technology”,examines women as entrepreneurs and innovators.

Aimed to help every role in our industry succeed,whether you’re a female or male executive, theWomen4Tech programme will help you lead theway to a more gender diverse ecosystem in themobile and tech industry.

Take advantage of all our activities and register toattend the Women4Tech Speed Coaching andNetworking session sponsored by EY; theWomen4Tech Glomo Awards for “OutstandingAchievement in Mobile Industry Leadership”;sponsored by Syniverse, Women4Tech Inside Tracksession, and several Women4Tech activities at4YFN specifically designed to address diversity inthe entrepreneurial and startup ecosystem. TheWomen4Tech 2nd Hack_D_Gap Global Challengehas launched and we are accepting submission here.

Women4Tech supports the UN SustainableDevelopment Goals, particularly SDG 5 (GenderEquality).

See all Women4Tech activities here


https://www.4yfn.com/event/4yfn-barcelona-2018/women4tech/

https://www.4yfn.com/event/4yfn-barcelona-2018/women4tech-hack-d-gap-2018/

https://www.mobileworldcongress.com/experiences/gsma-women4tech/

The latest in startuptechnologyOver 650 startups will beexhibiting their latest solutionscovering an array of industriesfrom health, fintech, IoT andmany more.

Each day there will be startuppitches on the open stagepresenting to investors andcorporations in the networkingarea. Catch a glimpse of thehottest technology that will behitting the headlines in the nearfuture.

Gather business advicefrom the bestHigh profile and inspirationalspeakers will take to the variousstages and workshops over thethree day period, coveringmany aspects of business. Thestages will also feature demodays and startup competitions,an opportunity to discoverwinning solutions set up byleading corporations.

Network and makeprospective connectionsThe event holds a variety ofareas, specifically for businessactivity, such as the several

meeting spaces, the networkinglounge for one to onediscussions between startups,investors, corporations andpress. At the end of each day,there will be networking drinkstaking place for those whowant to do business in a morerelaxed atmosphere.

Want to get involved?Whether you are looking toparticipate or just visit, we havea number of activities to getyou started!

Visit 4YFN

4YFN is the startup event of Mobile World CapitalBarcelona and Mobile World Congress, a place wherestartups, investors, corporations and public institutionscan discover, create and launch new ventures together.

Stages4

Workshops60

Speakers275+

Startups650

Investors700

Attendees19,000+

DON’T PREDICTTHE FUTURE.Join the archi-TECHS creating it!


www.4yfn.com/event/4yfn-barcelona-2018/

MWC Tours

Add Topic Tours to Your Experience Now!

Learn more


MWC Topic Tours allow you to focus on topics you areinterested in and meet people who will expand yourknowledge. Be led through the mobile ecosystem byindustry experts and introduced to the exhibitors whilenetworking with fellow attendees. Join the topic toursand gain new insights and connections.

To learn how you can be a thought leader on one of the topic tours orcontact [email protected].

Don’t leave your event experience to chance - make sure your time at Mobile World Congress iswell-planned and successful. Tell us your business objectives and we will create a customexperience that matches your requirements. To learn more, click here

To create your Custom Experience, contact us at [email protected]

Custom Experiences

5G & NFV IoT Content EmergingTech

MobileAdvertising

IoT Security EnterpriseRetail & DigitalCommerce

� https://www.mobileworldcongress.com/experiences/mwc-tours-experiences/topic-tours/

https://www.mobileworldcongress.com/experiences/mwc-tours-experiences/custom-experience-tours/



The Oscars of theMobile Industry isBack Again for the23rd Year!The mobile industry’s most respected, exciting andprestigious awards are building towards their 23rdyear at Mobile World Congress.The deadline for the entries has passed, with 38awards in play, it’s now over to the judges todetermine the nominees and winners!

From devices, technologies and applications tohealth, education and wearable technologies, theGLOMOs recognise every player in the industry.

We are delighted to confirm the categoryhighlight awards that will be presentedduring the 2018 GLOMO Award Ceremony:

• Outstanding Mobile TechnologyAward

• Best Overall Mobile ConsumerInnovation

• Smart City Award• Best Smartphone• Best Content and Media Innovation • Outstanding Mobile Contribution to

the UN SDGs• Government Leadership Award

All award winners will be revealed at aseries of ceremonies, across Mobile WorldCongress and broadcast on Mobile WorldLive TV during the show and to a globalaudience!

Full details of the GLOMOs schedule ofceremonies will be announced in earlyJanuary 2018.

It’s not too late to partner with us tosupport the GLOMOs and raise yourprofile at the world’s leading mobileevent. Contact us for more [email protected]

Join the conversationonline at #GMA18

[email protected]

Who is Attending? Check out My MWC! Build and grow your connections through theGSMA Official My MWC event app. Opt in duringregistration to take advantage of our exclusiveattendee networking tool. Search for attendees inthe database using our matchmaking tool to findsuggested contacts with similar interests.

Networking LoungesThroughout the venue, we offer multiple spacesthat you can utilise for casual networking, whetherit be for face-to-face meetings with clients, readingthe latest industry publications from our mediapartners or to catch up on email and relax. Gold &Platinum Pass holders may visit the VIP NetworkingLounge, sponsored by PwC. All other pass holdersmay join us in other Networking Lounges such asApp Lounge sponsored by Kochava, MWLNetworking Lounge, NEXTech Lounge and more.Find more info on all our lounges here.

Open-Air Networking GardensWe invite you to experience the action and varietyof the open-air Networking Gardens. The 11different environments; three lower level and eightupper level, are conducive for impromptugatherings, client meetings, mingling withattendees or simply enjoying some fresh air.Android, Celtra, Citi, EY, HTC, Ogury, and Visa aresponsoring the Networking Gardens for 2018. Withcovered areas, the Networking Gardens can offeran outdoor meeting experience away from theexhibition floor, even in inclement weather.

Upgrade your passThe Platinum Pass makes themost of your MWCexperience offering firstclass service and networkingopportunities at the world’slargest gathering for themobile industry.

Just because you’ve been to Mobile World Congress inrecent years – you won’t want to miss checking outexciting new networking opportunities we’re working onfor 2018! Look at what we’ve got in store for Februrary!

NetworkingOpportunities

22 Conference & Eventswww.mobileworldcongress.com

https://www.mobileworldcongress.com/networking/

https://www.mobileworldcongress.com/attend/register/the-platinum-experience/

Follow us on Instagram@gsmaonline

23Conference & Eventswww.mobileworldcongress.com

Keynote Speakers


Jeremy FoxCEO Atrium TV,Chairman, DRG

Sunil Bharti MittalChairman, GSMA & Founder andChairmanBharti Enterprises

Gavin PattersonCEOBT Group

Börje EkholmPresident & CEOEricsson

Mats GranrydDirector GeneralGSMA

Christopher YoungCEOMcAfee, LLC

Kazuhiro YoshizawaPresident & CEONTT DOCOMO, Inc.

Oren JacobFounder & CEOPullString

Jim WhitehurstPresident & CEORed Hat

Rajeev MisraCEOSoftbank Vision Fund

Sigve BrekkePresident & CEOTelenor Group

Vittorio ColaoChief ExecutiveVodafone Group

Enrica PorcariChief Information Officer & Director, ITWorld Food Programme

The 2018 Mobile World Congress conference programme will become a central stage for the mobileindustry. Across four days the industry’s premier conference platform will continue to highlight the impactof mobile on individuals and businesses, in developed and developingmarkets across a growing range of industries.

Conference Agenda


Conference Programme Hall 4

Monday 26 Feb09:00 - 10:30 Keynote 1 Auditorium 1

10:30 - 11:00 Networking Break featuring the Showcase Stage 1

11:00 -12:10

Future Service ProviderEmbracing Digital

Transformation & DigitalCulture: Change or Die

Auditorium 2

Immersive Content& Media

Value Creation & Investmentin Content

Auditorium 3

The 4th IndustrialRevolution

IoT Security &the BlockchainAuditorium 4

NetworksFunding Network

Investments: Priorities,Business Cases & The CFO

Auditorium 5


12:30 - 13:30 Keynote 2 Auditorium 1

13:30 - 14:30 Networking Lunch featuring the Showcase Stage 3



16:00 - 17:10

Future Service Provider‘Roam Like at Home’:

Breaking Down DigitalBorders to Enable Innovation

Auditorium 2

Immersive Content & MediaVirtual Worlds: Immersive

ExperiencesAuditorium 3

Applied AIAI Everywhere: Innovation

& InvestmentAuditorium 4

NetworksOwning Edge Infrastructure:

Burden & OpportunityAuditorium 5



Tuesday 27 Feb09:00 - 10:30 Keynote 5 Auditorium 1


11:00 - 12:00

Future Service Provider5G for CIOs: Impact Upon

Enterprise IT and theChanging CIO Skillset

Auditorium 2

The Digital ConsumerDigital Transformation 2.0

for the ConsumerAuditorium 3

Tech In SocietyTechnology in the Future

Mobile World Auditorium 4

NetworksThe Hunt for Mass -

Market NFVAuditorium 5




14:00 - 15:00

Applied AIAI Everywhere: Consumer

ApplicationsAuditorium 2

The Digital ConsumerFinTech: is a Cashless

Society on the Horizon?Auditorium 3


Massive & Industrial IoT Auditorium 4

NetworksNetwork Automation From

4G to 5GAuditorium 5


15:30 - 16:30

Networks5G Technology Reality

Check: Can We Deliver OnOur Promises?Auditorium 2

The Digital ConsumerConsuming in a PseudoDigital Physical World:

Future Store Auditorium 3


Smart(er) Cities Auditorium 4

GLOMOs




Conference Programme Hall 4

Wednesday 28 Feb09:30 - 11:00 Keynote 8 Auditorium 1


11:30 - 12:30

Future Service ProviderExploring the Rise of

Operator-Led OTT Services Auditorium 2

Immersive Conten& Media

Live Events and FanEngagement

Auditorium 3


New and Old: Managing theTransition to Autonomous

DrivingAuditorium 4

Tech In SocietyIntroducing the Augmented

HumanAuditorium 5




15:00 - 16:00

Future Service ProviderCustomer Centricity:Rethinking Care and

ExperienceAuditorium 2


Content at theNetwork Edge Auditorium 3


Delivering the IoTEcosystem

Auditorium 4

Tech In SocietySmart Community

Collaboration Auditorium 5


16:30 - 17:30

Future Service ProviderZero-Rated Data

Opportunities Auditorium 2

The Digital ConsumerWhy Should We Trust Your

Digital Security?Auditorium 3


Vehicles as a Service Auditorium 4

Applied AIAI Everywhere: Digital

TransformationAuditorium 5

Thursday 1 March10:00 - 11:30 Keynote 10 Auditorium 1


12:00 - 13:00


Power of PersonalisationAuditorium 3


IoT & 5G Use CasesAuditorium 4

Tech In SocietyThe Mobile Future ofHumanitarian Crises

Auditorium 5


14:00 - 15:00

InnovationInnovation: Battle

of the Startups Auditorium 3

NetworksDebate: Do 5G Business

Cases Depend More on Coreor Edge Upgrades?

Auditorium 4

Applied AIAI Everywhere: Future

of WorkAuditorium 5

Conference Programme


DAY 1 Monday 26 February09:00 – 10:30Keynote 1Auditorium 1Future Service Provider

10:30 – 11:00Networking Break featuring the Showcase Stage 1

11:00 – 12:10Embracing Digital Transformation & DigitalCulture: Change or DieAuditorium 2Future Service ProviderPressure on revenues from digital disrupters means thatit is important for operators to invest in new businessmodels and operational processes to ensure that theyshare in the value from digital transformation. Thissession will demonstrate best practice examples ofdigital transformation and culture change frominside/outside the mobile industry.

11:00 – 12:10Value Creation & Investment in ContentAuditorium 3Immersive Content & MediaTelecoms and Media continue to converge, withoperators increasingly seeing content as a new growthengine ‘beyond the core’, but the path to value creationis unclear. Not all operators have budgets to completewith global platforms and content presents a departurefrom operators’ traditional capabilities. As mobilepresents an increasingly important channel for contentproducers, can operators deliver value throughpartnerships beyond network access?

11:00 – 12:10IoT Security & the BlockchainAuditorium 4The 4th Industrial RevolutionWhile some risk is inevitable, the balance between riskand reward must be right to ensure businesses andconsumers adopt IoT-enabled technology and services.Given the variety and number of IoT devices, how canIoT security guidelines be agreed? Device complexityand multiple industry involvement makes consensusdifficult, but recent hacks have proven the need for awider initiative. Within this discussion we look at the rolecertain technologies, particularly blockchain, can take.

11:00 – 12:10Funding Network Investments: Priorities,Business Cases & The CFOAuditorium 5NetworksFor many mobile operators, growth is declining orflatlining. This makes a return on network investmentsmore critical than in the past, even as the options fornetwork investment become more complex anddemand for capacity accelerates. The pressure is beingfelt across the value chain; join us as we explore theimplications and options to ease that pressure.


12:30 – 13:30Keynote 2Auditorium 1Innovation

13:30 – 14:30Networking Lunch featuring the Showcase Stage 3


14:30 – 15:30Keynote 3Auditorium 1Immersive Content & Media


16:00 – 17:10‘Roam Like at Home’: Breaking Down DigitalBorders to Enable InnovationAuditorium 2Future Service ProviderRoam Like at Home (RLAH) rules entered into force inEurope on 15/06/17, bringing an abrupt end to thepremiums previously applied to roaming. This sessionwill explore the impact of RLAH upon roaming revenuesand offer direction for operators seeking to influenceand profit from changing customer behaviour in thisnew borderless communications market.

16:00 – 17:10Virtual Worlds: Immersive ExperiencesAuditorium 3Immersive Content & MediaToday’s VR & AR devices are blending the physical andvirtual worlds, unlocking the potential to immerseviewers in new worlds and experiences. There are a hostof new companies pushing the boundaries beyondtraditional applications. From advances in thetechnology itself, to the role of original content and liveexperiences that use mixed reality, the mainstreamfutures of VR & AR are rapidly evolving from a tetheredexperience to a mobile experience.

16:00 – 17:10AI Everywhere: Innovation & InvestmentAuditorium 4Applied AIAI innovation is accelerating rapidly, with big industryplayers and creative new start-ups producing game-changing solutions. Despite the quantity of AIapplications currently activated, this market segment isstill taking shape. AI's growth seems inevitable, but forthe companies innovating, and for the investors, there'sno guarantee that AI will take off in all sectors. Thissession will ask early AI investors and futurists tohighlight past investment decisions, provide predictionsfor the AI market.

16:00 – 17:10

Owning Edge Infrastructure: Burden &OpportunityAuditorium 5NetworksOperators’ network assets ‘close to the customer’ givethem the capability to create unique services andrevenue streams thanks to technologies like MEC.However, cost considerations are leading to renewedinterest in business models that put edge infrastructureinto other hands. How do we reconcile these pressures?What commercial innovations are needed tocomplement technological development?





DAY 2 Tuesday 27 February09:00 – 10:30Keynote 5Auditorium The 4th Industrial Revolution1


11:00 – 12:005G for CIOs: Impact Upon Enterprise IT andthe Changing CIO SkillsetAuditorium 2

Future Service ProviderMost service providers are now making significantinroads into digital transformation and 5G is set toaccelerate these initiatives further. CIOs are at theforefront of this change and their roles are expandingaccordingly. This session will explore the changing CIOskillset with perspectives from a range of experts in 5Gand digital transformation.

11:00 – 12:00Digital Transformation 2.0 for the ConsumerAuditorium 3The Digital ConsumerMoving online, changes the front end. Digi transchanges entire work processes and functions, the wholebusiness really. It automates and scales a business, tomanage the demands of consumers who have aconstant connection with brands and ever higherexpectations.

11:00 – 12:00Technology in the Future Mobile World Auditorium 4Tech In SocietyTechnology innovation is accelerating with no signs ofslowing down. Commercial travel to Mars is amainstream conversation, platoons of autonomoustrucks are hitting the road and there are now more“things” online than human beings alive. So, how canindustries and people actually prepare for what is anunbelievable but plausible future?

In this session, we will map a future mobile world,showcased by science fiction and a cross section ofemerging companies working at the edges of ourimaginations, to show us how they envision our futureenvironments. Meet the innovators who are changingour reality today.


11:00 – 12:00The Hunt for Mass-Market NFV Auditorium 5NetworksNFV has been much discussed, and much trialled. Therehave been few substantial live deployments, though.This session investigates what lessons have been learntfrom live NFV so far and what barriers to wideradoption remain in the technology, the market and themobile industry itself.


12:15 – 13:15Keynote 6Auditorium 1

Tech In Society


14:00 – 15:00AI Everywhere: Consumer ApplicationsAuditorium 2Applied AIEven at its infancy and with limited use cases, AI hasalready changed consumer expectations of thetechnology and companies they interact with. Thissession will highlight how consumer brands need torapidly innovate with this adaptive technology tocontinue to delight, retain and empower theircustomers.

14:00 – 15:00FinTech: is a Cashless Society on the Horizon?Auditorium 3The Digital ConsumerCash is flawed, but cash is still king and prevails whentechnology fails to reach communities. Now as theFinTech revolution tackles financial inclusion andincreases the prevalence and accessibility of digitalpayment channels, is a truly cashless society finally onthe horizon?

14:00 – 15:00Massive & Industrial IoT Auditorium 4The 4th Industrial RevolutionWhen looking for profitable and proven case studies forIoT, we need not look further than Industrial IoT (IIoT).What is next for IIoT? How can AI further enhance theusability of IoT and the data acquired to make betterdecisions? What key lessons can we take from IIoT toapply in different verticals? Is IIoT the roadmap tofollow?

14:00 – 15:00Network Automation From 4G to 5GAuditorium 5NetworksAutomation isn’t new; just look at the history of SON.However our future smart, distributed, sliced,interoperable networks will be a great leap beyondwhat we know now, generating new ways of doingbusiness, new KPIs and new uncertainties. Thisdiscussion delves into today’s successes; the business,operational and technical issues to be resolved; andwhat we can learn from hyperscale players.



15:30 – 16:305G Technology Reality Check: Can We DeliverOn Our Promises?Auditorium 2NetworksFuture networks, and especially 5G, are being promotedto industries, governments and our own executivesalmost as a panacea, and the backlash if the networksdon’t deliver will be severe. Are current moves towardsthese future networks sufficient to deliver what isneeded, and if not what is missing?

15:30 – 16:30Consuming in a Pseudo Digital PhysicalWorld: Future Store Auditorium 3The Digital ConsumerToday's empowered customers own multiple digitaldevices that they use to engage with brands andretailers. It is expected in 2021, over 2.14 billion peopleworldwide are expected to buy goods and servicesonline, up from 1.66 billion global digital buyers in 2016.To remain competitive, business leaders must take theinternal lead to test, pilot, implement, and optimisedigital store technologies that improve both thecustomer experience and store operations.

15:30 – 16:30Smart(er) Cities Auditorium 4The 4th Industrial RevolutionAs technology progresses and use cases proliferate, theidea of a smart city becomes more difficult to define.However, many questions remain the same…whatconcerns should a smart city address? How can lessonslearnt in one city apply to another? Is there a true gainfor citizens in having a “smart city”? What impact doesAI and open data have on the decisions cities can makefor its citizens?


17:00 – 18:00Keynote 7Auditorium 1The 4th Industrial Revolution



DAY 3 Wednesday 28 February09:30 – 11:00Keynote 8Auditorium 1The Digital Consumer


11:30 – 12:30Exploring the Rise of Operator-Led OTTServicesAuditorium 2Future Service ProviderThe threat posed by OTT players in eroding revenuesfrom core voice and data services is well acknowledgedby service providers across the world. Service providersare increasingly developing their own competitive OTTofferings. This session will explore some of the mostnovel operator-led OTT services that have beenlaunched to date.

11:30 – 12:30Live Events and Fan EngagementAuditorium 3Immersive Content & MediaThis session will feature some of the greatestadvancements taking place in the live events spacewhere faster connections and more digital content isimproving fan experiences. Highlighting opportunitiesfor stadium and sport team owners so they can stayahead of the ‘game’ in this rapidly evolving industry.

11:30 – 12:30New and Old: Managing the Transition toAutonomous DrivingAuditorium 4The 4th Industrial RevolutionWhilst most of the discussion around autonomousvehicles falls on the technology, there is a growingconcern on how autonomous driving will co-exist withtraditional, man-directed vehicles in the short term.Additionally, networks will need to be flexible tomanage different requirements from vehicles that mightrequire no-latency, 100% coverage, along with somethat do not require much connectivity at all. How canboth old and new coexist? What impact will this haveon our roads, and our networks?


11:30 – 12:30Introducing the Augmented HumanAuditorium 5Tech In SocietyTechnological innovation is accelerating the integrationof robotics and AI in the quest for humans to livelonger, healthier and happier lives. In this session, meetthe innovators who are bring cyborgism into the realmof reality and changing the face of mhealth. Get readyto be wowed as we introduce to you; the AugmentedHuman.


13:30 – 14:30Keynote 9Auditorium 1The 4th Industrial Revolution


15:00 – 16:00Customer Centricity: Rethinking Care andExperienceAuditorium 2Future Service ProviderThe average NPS score for telecommunicationsroutinely ranks among the lowest of all industries. Yet,as customer expectations in this digital era are crossingindustry boundaries, it has never been more importantfor service providers to adopt a more customer centricapproach. This session will explore how operators canbuild a more holistic view of the customer journey thatwill improve satisfaction.

15:00 – 16:00Content at the Network EdgeAuditorium 3Immersive Content & MediaContent traffic continues to place pressure on networks,with 75% of smartphone users globally watch onlineand embedded videos and live streaming (Source:GSMA Intelligence Consumer Survey 2016). It’s clearthat operators need a fresh approach to networkoptimization. Operators globally must develop newbusiness models and optimize various touch pointsacross the network in order to deliver high-quality andimmersive entertainment experiences.

15:00 – 16:00Delivering the IoT EcosystemAuditorium 4The 4th Industrial RevolutionThe spread of IoT presents an opportunity for serviceproviders across the globe to tap new revenue streams.How can MNOs position themselves so that they aredelivering the service, not just the connectivity? Whatimpact does the data generated by users and deviceshave on IoT deployments, and how will AI be deployedto make sense of it all? What will the IoT ecosystemreally look like five years from now?

15:00 – 16:00Smart Community CollaborationAuditorium 5Tech In SocietyCities and citizens are becoming smarter and moreconnected every day. While new technologies areconstantly coming to market, a lack of communityunderstanding and readiness has slowed integrationboth in cities and in remote communities. To clear the“roadblocks” for smart communities, a collaborativeand non-competitive environment is required. Withoutsupport from governments, private sector companies,non-profits and the general public, it will be impossibleto create robust smart communities of tomorrow. Thissession will highlight successes and opportunities forcross-sector smart community collaboration.



16:30 – 17:30Zero-Rated Data Opportunities Auditorium 2Future Service ProviderZero-rated data plans, which enable users to accesscertain services without eating into their monthlyallowances, are proving popular across the world.However, the concept is not without its detractors, withcritics arguing that the practice undermines netneutrality. This session will explore the zero-rated dataopportunity, featuring a range of service providers whohave implemented these offers.

16:30 – 17:30Why Should We Trust Your Digital Security?Auditorium 3The Digital ConsumerCustomer data is now your most valuable asset. So inthe battle to engage your consumer, how are youprotecting them online? In this session, we test thecomplete cross-section of mechanisms and tools on themarket claiming to counter threat and risk to yourdigital customer. Join us as we ask the industry - whyshould we trust your digital security?

16:30 – 17:30Vehicles as a Service Auditorium 4The 4th Industrial RevolutionThe sharing economy phenomenon has stretched fromcars to cargo, drones, aircraft, and just about any othermobility device imaginable. How can shared vehicleservices be tailored to the user, creating highlycustomised and unique riding experiences? How muchdata need the customer share with these services tobenefit from customisation? What regulatory efforts areneeded to keep up with the innovation taking place?Who are the disruptors – vehicle OEMs or telecomproviders?

16:30 – 17:30AI Everywhere: Digital TransformationAuditorium 5Applied AIAI will accelerate and amplify the positive impact of thedigital transformation we are seeing in both the publicand private sectors. Deciding on how and why to investin AI solutions however will depend on a number offactors which this session will seek to establish bydrawing inspiration from some of the leading examplesof successful AI deployments across different sectors.





12:00 – 13:00Power of PersonalisationAuditorium 3Immersive Content & MediaThis session will look at some of the most successfuland innovative personalised experiences that are takingplace today. Experts will discuss the strategies behindbuilding personalised experiences by encouraging usersto spend more time on their platforms throughenhanced content and seamless delivery of video.

12:00 – 13:00IoT & 5G Use CasesAuditorium 4The 4th Industrial RevolutionIoT and 5G…brought to life. See some of the mostexciting IoT demonstrations live in areas such asautomotive, manufacturing or connectivity. Leadingplayers, disruptors and newcomers will display thelatest and most exciting technology sure to make adirect impact on 5G and IoT applications. A slice of theMWC 2018 exhibition in Hall 4.

12:00 – 13:00The Mobile Future of Humanitarian CrisesAuditorium 5Tech In SocietyHumanitarian crises are increasing in complexity,increasing in prevalence and increasing in severity.Mobile technology provides the platform to transformcommunity preparedness, real-time communicationduring and acceleration of relief response followingthese events. Join this session to be guided through thechanging nature of technology innovation inhumanitarian crises.


DAY 4 Thursday 1 March


14:00 - 15:00Innovation: Battle of the Startups Auditorium 3InnovationThis session will feature startups undertaking a series offast-paced pitch presentations. They will showcase theirproduct or service live on stage and each company willthen be judged by our panel of well-establishedindustry experts, including founders and investors. Theaudience will get to vote the best pitch.

14:00 - 15:00Debate: Do 5G Business Cases Depend Moreon Core or Edge Upgrades? Auditorium 4NetworksA fully functional ‘5G’ network will involve a widevariety of technologies and capabilities. As the industrybegins to move towards 5G, join our team of experts aswe debate the business cases to be built around 5Gtechnologies, and how that can influence the timingsand technology roadmap of operators globally.

14:00 - 15:00AI Everywhere: Future of WorkAuditorium 5Applied AIAI is set to become the next disruptive technologydriving the greatest amount of transformation in thefourth industrial revolution. What does this mean forbusiness and employees - will AI supplement or replacethe future employee? What will human and AIcollaboration look like? What new opportunities will AIenable for job creation? Are human interests aligned orat odds with the applications enabled by AI?

GSMA Seminars


At Mobile World Congress, the GSMA hosts a range of seminars designed toprovide insights and updates on key GSMA and industry initiatives.

We invite you to join us at this year’s 5G seminar whereyou will hear from about the visions and plans for 5Gtailored network slicing in multiple industries. Theindustry is seeing 5G as a generational transformationfrom network to network-experience, delivering atailored “Network as a Service” that matches specificcommunication needs of the services demanded byhumans and machines.

Operators are rolling out Rich Communication Services(RCS) globally, opening up an A2P RCS business worthan estimated $74bn* by 2021. Millions of brands, whoalready use SMS as a communications channel, canadopt Messaging as a Platform to create richer, morecompelling experiences for their consumers now, andprepare for the advent of Artificial Intelligence. Whichbrands will be first ? Learn from early adopter Brands,Sprint, T-Mobile, Google and Samsung how thistransformation is taking place.

*GSMAi estimate A2P SMS is growing at an annualCAGR of over 5% and is estimated to be worth $74bnby 2021.

Monday 26th February13:30 – 15:30

Future Networks Seminar: 5G for industry-specific servicesVenue: Seminar Theatre 1&2, SouthEntrance (Level 1), FIRA, Barcelona.Venue: Seminar Theatre 1&2, South Entrance (Level 1),FIRA, Barcelona.

Tuesday 27th February14:00 – 16:00

Future Networks Seminar:Messaging as a Platform: The Future ofBrand communicationsVenue: Seminar Theatre 1&2, South Entrance (Level 1),FIRA, Barcelona.

Ministerial Programme


From 26 - 28 February 2018, the MinisterialProgramme will bring together seniorgovernment and industry leaders to explorehow mobile connectivity is driving innovationand growth across multiple sectors, andexchange ideas on the policies needed tocreate a better future.

Since launching in 2006, the Programme’spopularity and scope have grown each year. Lastyear the event welcomed 1,700 participants,including representatives from 166 governments andinternational organisations as well as the world’smost influential telecommunications leaders.

Invitations are open to:• National ministries including

telecommunications, finance and health; • Telecommunications regulatory authorities, data

protection authorities and central banks;• Senior representatives from selected international

organisations and intergovernmental bodies; and• C-level and senior regulatory representatives

from the mobile industry, including networkoperators and vendors.

To view the 2018 programme or register yourinterest in attending, please visitwww.ministerialprogramme.com

The Ministerial Programme at Mobile World Congress is aunique invitation-only forum where CEOs, ministers,regulators and policymakers from around the world cometogether to discuss key developments and policy trends inthe mobile sector.

Official MinisterialProgramme Sponsor:

Partner Programmes


Automation and AI in MobileNetworks Tuesday, 27 February10:30 – 16:30Hall 8.1 CC8.18

Transforming Networksfor 5GWednesday, 28 February10:30 – 16:30Hall 8.1 CC8.18

Power HourThursday, 1 March10:00 – 11:00Hall 8.0 NEXTech Theatre F

Seizing the upside ofdisruption - newmarketplaces whereindustries collideWednesday, 28 February09:30 - 12:30 Hall 8.0 NEXTech Theatre B

RF Technologies for 5G EraWednesday, 28 February15:00 – 19:00Hall 8.0 NEXTech Theatre E

GTI Summit 2018Tuesday, 27 February09:15 - 12:00Hall 8.0 NEXTech Theatre A

How to Build a 21st CenturyMobile BrandTuesday, 27 February09:00 – 18:00Hall 8.0 NEXTech Theatre C

Secure Cloud & AI DigitalTransformationMonday, 26 February09:00 – 19:00Hall 8.0 NEXTech Theatre C

Power HourThursday, 1 March10:00 – 11:00Hall 8.0 NEXTech Theatre E

The Business of CommercialDronesThursday, 1 March09:45 – 13:30Hall 8.0 NEXTech Theatre C

Power HourThursday, 1 March11:30 – 12:30Hall 8.0 NEXTech Theatre E

Transforming Mobile NetworkEconomics of 4G/5G Wednesday, 28 February09:00 – 12:00Hall 8.0 NEXTech Theatre E

Hall 8.0 NEXTech Partner Programmes offer attendees the opportunity to engage and learn from some of the toporganisations in the industry. Each programme is developed and presented by thought leaders in mobile innovationwith topics including industry insights, company solutions, product launches, demonstrations, case studies andworkshops. These unique programmes provide valuable insider knowledge concerning the rapidly growing mobileecosystem for attendees’ areas of interest.

Our Partners are developing agenda content to reflect their vision on a variety of complex and diverse ecosystemchallenges they currently face and align with Mobile World Congress 2018 event themes that include: The Future ServiceProvider, Networks, The Digital Consumer, The 4th Industrial Revolution, Immersive Content & Media, Technology inSociety, and Applied AI.


Heroes of the Mobile Age:The New Brand & ConsumerEcosystemTuesday, 27 February11:00 - 13:00Hall 8.0 NEXTech Theatre F

Modern Marketing Summit@ MWCMonday, 26 February10:30 – 19:00Hall 8.0 NEXTech Theatre B

Thursday, 01 March09:00 - 19:00Hall 8.0 NEXTech Theatre A

AI + Visibility: Keys toMobile SecurityWednesday, 28 February15:00 - 16:30Hall 8.0 NEXTech Theatre F

GDPR Briefing: CyberSecurity ImpactsWednesday, 28 February17:00 - 19:00Hall 8.0 NEXTech Theatre F

Monday, 26 February15:00 – 19:00Hall 8.0 NEXTech Theatre E

LIVE: Co-Creating Solutionswith DigitalTuesday, 27 February10:00 – 17:00Hall 8.0 NEXTech Theatre D

Power HourThursday, 01 March11:30 - 12:30Hall 8.0 NEXTech Theatre F

Taiwan Products LaunchPress ConferenceMonday, 26 February11:00 - 12:30Hall 8.0 NEXTech Theatre E

Creative Storytelling 1:1: thefusion of TV and digitalWednesday, 28 February09:00 - 12:00Hall 8.0 NEXTech Theatre F

Visa Ready SummitTuesday, 27 February15:00 – 19:00Hall 8.0 NEXTech Theatre B

5G Summit 2018Monday, 26 February15:00 – 19:00Hall 8.0 NEXTech Theatre D

Registration

44 Attendwww.mobileworldcongress.com

Step 1:Create an account or login to your 2017 account athttps://myregistration.firabcn.es

Step 2:Submit your detailsincluding your ID andphoto, and then opt fora visa invitation letter ifyou need one.

Step 3:Choose your pass. Donot forget to use yourdiscount code or freepass code if you haveone.

Step 4:Complete yourregistration and receiveemail confirmation.

How to Register

ID Collection: All attendees must submit theirPassport or EU National ID card data during theregistration process. Please ensure you have thisto hand before you register as you will be unableto complete the registration process without it. Noother forms of ID are accepted.

Visa Invitation Letter: You can request a visainvitation letter when you register (just after IDcollection!), or you can log back into your accountat any time to make a request. You must be fullyregistered and have paid any outstanding balances(if applicable) in order to receive a letter. This willarrive as a PDF document in an email from theRegistration Team. Please ensure that you onlyapply for a letter if it is required.

Age Limit: Mobile World Congress is only open toattendees who are 16 years and over. Attendeesunder this age, including infants, are not permittedentrance throughout the build-up, event ordismantling periods. Any requests for anexemption to this rule need to be made in writingto the Event Organiser prior to the event – onsiterequests will not be accommodated.

Photo Upload: By uploading a photo of yourself(head and shoulders only please!), you can useyour My MWC Event App to access the venue. TheMobile Badge will allow you to access the venuewithout having to show your Passport or EUNational ID card every time.

Registration Enquiries: To learn more about theseitems and other registration enquiries, visithttps://www.mobileworldcongress.com/attend/register/

Registration Information

https://www.mobileworldcongress.com/attend/register/

https://myregistration.firabcn.es

Pass Chart

45Attendwww.mobileworldcongress.com

Make the most of your MWC experience by upgrading your Pass, learn more here.Upgrade to the Platinum Experience and enjoy a bit of pampering and first-classservice - the perfect envirnoment to do business.

Attend as a GroupAttend the Mobile World Congress as a group to enjoy the group booking discount.Email [email protected] for information.

Exhibition Pass€799

Silver Pass€2,199

Gold Pass€2,699

Platinum Pass€4,999

My MWC NetworkingPowered by LinkedIn u u u u

MWC Exhibition u u u u

4YFN at Fira Montjuic u u u u

MWC Tours &Experiences u u u u

GSMA Seminars u u u u

Partner Programmes u u u u

Keynotes &Conference Sessions u u u

Glomo Awards u u u

GSMA IntelligenceReport u u

VIP NetworingLounge u u

Conference Lunch u u

Pre-Event CustomerService u u



hyperlink https://www.mobileworldcongress.com/attend/register/the-platinum-experience/

The week before the event, you will receive an email from uswith instructions for Badge Collection. This will include aQR code that we ask you to present when you reach a badgecollection desk. This makes it easier for our agents to findyour account and print your badge, and saves you time.

Badge Collection

You can also access your QR code through your registration account or your app.

You MUST also remember to bring your PASSPORT or EU NATIONAL ID card with you to collect. We cannotissue your badge without checking this document. Photos / photocopies / driving licences or other forms ofID will NOT be accepted

We have reduced our onsite services to open up new opportunities for you to collect your badge at a timeand location that is both quick and convenient.

Badge Collection Locations

For detailed opening hours, please visit here.

Barcelona Airport After baggage reclaim in Terminals 1 and 2

Sants Estació On the concourse outside of the train station [Metro Line 3 / 5, Sants Estació]

Passeig de Gràcia At the junction of Passeig de Gràcia and Gran Via de les Corts Catalanes[Metro Line 2 / 3/ 4, Passeig de Gràcia]

Jardinets de Gràcia Passeig de Gràcia / Carrer de Sèneca [Metro Line 3 / 5, Diagonal]

Hotel Barcelona Princess Avinguda Diagonal / Plaça de Llevant [Metro Line 4, Forum]

Hotel The Gates Diagonal Avinguda Diagonal / Carrer de la Ciutat de Granada [Metro L1, Glòries]


https://www.mobileworldcongress.com/attend/badge-collection/

https://www.mobileworldcongress.com/attend/badge-collection/


The Metro Line 9 Sud is now fully operational and isthe perfect transport option for MWC18 connectingthe Barcelona Airport to the city with a stop directlyunderneath Fira Gran Via. It’s convenient, fast, andenvironmentally friendly, in short this is the mostconvenient way to reach the venue.

Line L9 Sud connects with three other major Metrolines, so nearly every are of city now has a simplerway to get to MWC. Combined with a free transportpass that covers the four event days, it is moreconvenient to get around the city than ever before.

Take the Metro

Emirates, an official Partner Airline of MWC isoffering special fares to attendees. Emirates hasexcellent connections to all of the six continent viaDubai with more than 150 current destinationsworldwide – and are continually expanding theirroute network.

SkyTeam Global Meetings would like to offer youseamless air travel to MWC18. Their registeredGlobal Meetings event offers you attractiveairfares. Take advantage of exclusive discounts upin both Business and Economy Class. To get moredetails on these and other travel discounts, visitour website for more information.

For MWC18 attendees cantake advantage of greattravel benefits!

Once again, we are proud to appoint b network asthe official accommodation agency for MobileWorld Congress 2018. In partnership with theBarcelona Hotel Association, b network hassecured a range of great accommodation solutionsat every price point and is ready to assist withaccommodation bookings at more than 400properties from apartments to 5* luxury in theBarcelona area and on its outskirts.

Click here to reserve your accommodation now!Book early for the best deals!

Hotel Accommodation

b network has negotiated with the majority of thecity’s hotels to provide the best possible rates andbooking conditions to MWC attendees. b network’srates are usually between 25% and 50% below therates on the direct market (depending on the typeof room). Booking conditions applied are alsomore flexible than the direct market. Visit their siteto see great options now.

Tel: +34 935500350Email: [email protected]: www.mobileworldcongress.b-network.com

Rates and bookingconditions for 2018

Transport & Hotel

https://www.mobileworldcongress.com/attend/hotels-travel/travel-discounts/

http://www.mobileworldcongress.b-network.com/Index.aspx


www.mobileworldcongress.b-network.com

There are few cities in Europe – or around theworld – that have an allure quite likeBarcelona. Whether you’re interest lies inamazing architecture, sandy Mediterraneanbeaches, dance and culture, historicalsignificance, vibrant party scenes, orgastronomical delights, Barcelona hassomething for you. You’ll definitely want tosoak up the city while you’re in town for MWC.Be sure to schedule some time before or afterthe event to experience the best of Catalonia!

Your ArrivalMost attendees enter the city via Barcelona Airport,which is located just ten minutes away from FiraGran Via and is served by more than 110 airlines. Ofcourse, the city is also served by the AVE high-speed train, which connects with the European.

Getting Around by New Metro Line, L9Public transport in Barcelona is convenient,inexpensive, and reliable. The Metro L9 thatconnects the Barcelona Airport to the City makesit even more so.

Line L9 Sud connects with three other major Metrolines, so nearly every area of city has a simpler wayto get to MWC. With two stops convenient to FiraGran Via and a free transport pass that covers allfour event days, it is easier and more convenient toget around the city. So say goodbye to traffic andhello to Metro L9.

See the SightsEveryone you ask will name a different Barcelonasight as their favorite. From the pedestrian avenueLes Rambles and the Gothic Cathedral to the as-yet unfinished Sagrada Familia church or theworks of Antoni Gaudí, there is much to see.Barcelona Turisme has a wonderful website,www.barcelonaturisme.com, to help you narrowdown

Stay SafeBarcelona is a safe city. Nevertheless, while you arevisiting we suggest taking common-senseprecautions as you would when visiting any majorcity, including carrying only as much cash as youneed, keeping an eye on your personal belongings,both inside and outside the venue, and remainingvigilant in crowds, restaurants and on publictransportation. Watch out for people creatingdistractions and diversions. Also, we stronglysuggest you remove your badge when you leave thevenue, so as not to advertise that you are carryingthe latest mobile devices. However, if you doexperience a security incident while in Barcelona,please call +34 900 77 2018, a free 24-hour securitytelephone number providing assistance andinformation during the event days. Making a reporthelps the city to fight petty crime. This servicecovers the entire city of Barcelona - not just theevent venue - and the number will be printed on theback of your badge pass for easy reference.

Barcelona, A Magical City


Want the latest mobile industry newsdelivered straight to your inbox 24 hoursa day, 365 days a year? Get up to speedwith Mobile World Congress beforearriving in Barcelona with our multimedianews service Mobile World Live.

Produced by the mobile industry for the mobileindustry, Mobile World Live is THE essentialmultimedia resource keeping mobile professionalson top of the news and issues shaping the market.It offers daily breaking news from around theglobe. Exclusive video interviews with businessleaders and event reports provide comprehensiveinsight into the latest developments and keyissues. All enhanced by incisive analysis from ateam of expert commentators.

Catch Mobile World Live TV at Mobile World Congress

Stay ahead of the news with Mobile World Live TV.We broadcast live from the show across giantscreens at the venue, online viawww.mobileworldlive.com, and across Barcelonaon a dedicated TV channel. Accessible in over24,000 hotel rooms, our programming includesexclusive interviews with C-level executives fromthe world’s largest operators, device makers andequipment vendors; exclusive live keynotes; paneldiscussions; press events and reports direct fromthe show floor. Mobile World Live TV - keeping youinformed at all times.

Mobile World Live


Sponsors & Partners


EVENT SPONSORS


NETWORKING GARDEN SPONSORS

4YFN PARTNERS

PARTNER EVENTS

TECHNOLOGY TRAINING PARTNER

GOLD PARTNER HOST PARTNEROFFICIAL ACADEMIC

PARTNERSILVER PARTNERS

PARTNERS

WOMEN4TECH SPONSORS


OFFICIAL MEDIA PARTNERS

SUPPORTING PARTNERS

GLOBAL MEDIA PARTNERS

MEDIA, RESEARCH & ASSOCIATION PARTNERS

EVENT SUPPORTERS

AN EVENT OF

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