Create Your Own Candy Bar Contest

By:Cianna Eastern, Evelyn Shankle, and Justin Hackley

Category: ChocolateCianna Eastern- Senior

Evelyn Shankle- Senior

Justin Hackley-Senior

North Atlanta High School.

Mrs. Fran Thompson

Market Research MethodologySample Population

Demographics

Geographics

Psychographics

.

-Single-Age: 13-19 yrs-High School Student

-Work or live near or in Buckhead

- throw away budget-optimus-easy going-enjoys lavish living-into urban news and pop culture

1)which is your favorite chocolate ?

a. Dark Chocolate

b. Milk Chocolate

c. White Chocolate

2) Which type of nut do you prefer in your chocolate?

a. Peanuts

b. Almonds

c. Pecan

d. None

3) What is your preferred filling?

a. Caramel

b. Peanut Butter

c. Nougat

d. Coconuts

Market Research MethodologyPrimary Research Methods

4) What is your favorite candy Bar/ chocolate treat?

a. Snickers

b. Reese’s Cups

c. Peanut M&M’S

d. Twix

e. Hershey’s Cookies n Cream

f. Kit Kat

5) How often do you purchase chocolate a week?

a. Once a week

b. Twice a week

c. Three times or more

Cianna Eastern

http://www.tinyprints.com/interesting-chocolate-statistics.htm

-12 interesting statistics on things you need to know about chocolate

-ex: The average American eats 10-12 pounds (4.5 kg) of chocolate

year. The average Swiss eats 21 pounds a year.

Evelyn Shankle

http://www.factslides.com/s-Chocolate

- 11 facts about Chocolate

-ex: In 1941, M&M’s were created for soldiers to enjoy chocolate without it melting.

Justin Hackely

http://www.delish.com/food/recalls-reviews/facts-about-chocolate ex: Which country eats the most chocolate? If you guessed Switzerland, you are correct.

According to the National Confectioners Association, Switzerland tops the charts with 22 pounds of chocolate eaten per person each year. We Americans just barely made the top 10.

Market Research MethodologySecondary Research Methods

Market Research Methodology

Product Description

Color

Size

texture

flavor

INGREDIENTS

The Sweet Indulgence

Chocolate is a golden brown

diamond shaped

The Sweet Indulgence Chocolate is

about the size of a reese’s cup

The Sweet Indulgence Chocolate is

smooth with a thick milky

filling

The Sweet Indulgence

Chocolate bar is sweet

& smooth with a finishing touch of milky melt in your

mouth caramel

Hershey’s Milk Chocolate,

Creamy Caramel

Competitive Advantage

Sweet Indulgenc

e

ferrero rocher

Dove

Sweet Indulgence is a affordable

gourmet smooth milk chocolate filled

with a creamy caramel that just

melts in your mouth

Ferrero Rocher chocolates are

gourmet chocolates, but its texture isn’t

smooth and it is usually on the

pricey side of things

Dove chocolates are smooth milk

chocolate candies, but they are very

small in size

Product Branding & Design

Marketing Mix

People

product

place

price

promotion

Young Teens- Young Adult 13-21 who enjoys the finer things

in life

3 elegant diamond shaped caramel

filled smooth milk chocolates

work, live, or attend

school near or in Buckhead

3 yummy Sweet

Indulgence chocolates for

$1.75

Social Media Accounts

Advertising the product :

Pop up product taste taster shops

Promotional MixPromotional Expense Monthly Expense

Advertising

Publicity

Personal Selling

Sales Promotion

Other

School News Show, Flyers Around the School, Social Media Accounts

coupons to entice customers

school store. local candy stores, local supermarkets (Target, Publix etc), local boutiques

Pop-Up Sweet Indulgence Luxury Chocolates taste shops, Monthly customer contest giveaway, seasonal gift packages

$475

$330

$750

$1300

$500Other miscellaneous promotional needs

Slogan