Create Raving Fans through Mobile & Social Loyalty programs
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Creating raving fans through mobile marketing Justin Dennis, Strategist at 5ivecanons Adam Schaffer, Creative Director at 5ivecanons Todd Coleman, Owner/Operator at Chick-fil- A
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Transcript of Create Raving Fans through Mobile & Social Loyalty programs
Creating raving fans through mobile marketing
Justin Dennis, Strategist at 5ivecanonsAdam Schaffer, Creative Director at 5ivecanonsTodd Coleman, Owner/Operator at Chick-fil-A
Chick-fil-A Brand Principals
Chick-fil-A Brand Principals :: Food
Chick-fil-A Brand Principals :: People
Chick-fil-A Brand Principals :: Cows
Chick-fil-A Brand Principals :: Influence
The growth of mobile
Average cost of a computer in 2009 was $709 globally
Source: Murdoch
Cost of an iPhone 3GS $49
Source: AT&T
Source: Kozuch
Mobile phone subscribers per 100 inhabitants 1997-2007
Economies of scale
Source: Redline
Moore’s law
Source: Edward/Osborne Executive
Turning consumers into the advertising message.
Personas
1. Tech savvy moms2. Smartphone users3. Teens4. People that like chicken
Results
Metrics
1. Over a million impressions on our ad campaign2. 280% growth in consumer engagement3. 25% increase in facebook “likes”4. 10% lift in sales compared to any other Friday
The End
5ivecanons.com904.372.4603
Facebook.com/5ivecanons
