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Create Dynamic Mobile Experiences with Cisco Connected Mobile Experiences (CMX)

Antonio Loborgo Territory Business Manager

[email protected]

2 C97-731192-02 © 2015 Cisco and/or its affiliates. All rights reserved. Cisco Confidential

A WORLD OF …. DIGITS

Cloud Apps Mobile Big Data & Analytics

IoT

By 2017, 90% of internet users will

access via a mobile device

2015, 74% of enterprises

have a hybrid cloud strategy

50B autonomous connected devices by

2020

180B mobile application

downloads in 2015

From 2012 until 2020 the

amount of data will double

every 2 years


Digital Capabilities Are Impacting Every Market

Finance

Healthcare

Retail

Digital disruption will displace 40% of incumbent companies in the next 5 years Cisco Quotation / Press Release

Cisco Confidential


Six Building Blocks to develop digital capabilities

Strategy & Innovation : focus on future value and drive fueled by experimentation

Process Automation : reinvented processes and customer journeys through automation and agility

Customer Decision Journey : deep analysis to understand how and why customer make decision

Source : Mc Kinsey & C. Sept. 2015

Cisco Confidential

Organization : agile, flexible and collaborative processes and capabilities that follow strategy

Data & Analytics : usable and relevant customer analytics tied to goals and strategies

Technology : 2-speed IT to support core function and rapid development


Rising Customer Expectations across Industries Shoppers want to look up online reviews and compare prices while browsing

Hotel guests want free Wi-Fi and they want to see available services and amenities

Travelers want to find departure gates quickly and receive itinerary updates

Patients want location-enabled wayfinding apps

Students want to find their way around campus and receive safety alerts


Imagine the Possibilities

Enhance customer service and loyalty

Drive incremental services and sales

Identify operational bottlenecks

Provide venue way finding

Foster interactive experiences


Mobility Is the Key

1 IDC Location Based Services: A Promising Customer-Centric Solution 2014

The Opportunity Is in Mobile

Of lines of business say that mobile strategy is very or extremely important to their objectives1

56%


WI-FI : commodity or business tool ?

1,000M

750M

500M

250M

0

1,750M

1,500M

1,250M

2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

2,000M

App

le U

nits

Sol

d pe

r YE

AR

20M

40M

60M

80M

100M

120M

140M

160M

Cis

co E

nter

pris

e W

irele

ss

Rev

enue

Nice to Have Mission Critical

10% of employees connected (laptops in Conference Rooms)

-- 200% -- 100% employees connected

with 2 devices (laptop + IPhone)

IPhone replaces BB as #1 corp phone Introduces Native wireless capability

-- 300% -- 100% employees connected

with 3 devices (laptop + Iphone + IPad)

Fastest Growing Business

Unit

The Network Has to Change Efficient Converged Consistent Scalable Manageable


Location Presence

Presence and Location Comparison

§  Device is inside or outside the store §  Based on distance to an access point

§  Device is in a department of the store §  Based on X, Y coordinates


Create Connected Experiences with Cisco CMX

Detect Connect Engage

Analytics

§  Presence and location detection §  Visibility (Wi-Fi, BLE, video)

§  Easy Wi-Fi login, custom or social §  Zone-based, custom splash pages

§  App-based mobile engagement §  Context-aware in-venue experiences


Location Excellence Means Better Business Intelligence

Cisco CleanAir® Technology - Detects BLE beacons and interferers; optimizes RF

Cisco FastLocate - A faster refresh provides more location detail

Hyperlocation - Provides enhanced location accuracy

BLE Gateway - Complete BLE management, integrated and plugin BLE options, and BLE analytics*

FastLocate: Critical to actionable data

T=00s T=30s

70 APs, 147 Connected Clients, 352 Detected Clients, 10 Zones, 18 Beacons, 17 Interferers

*Coming


Number of people by venue and zones

Peak time in venue

New compared to repeat visitors

Common traffic patterns

Where people spend time

Understand How People Interact in the Location

NEW

Detect


Simplify access with user opt-in Offer clear terms and conditions

Multiple access methods Custom or social media

Customized access and promotion Proximity-based landing pages and video

Understand who is in your location Enhanced analytics

Location-Specific Guest Access Connect


Using Location-Based Wi-Fi to Engage Consumers Engage

Work with Cisco and ecosystem partners to align to business needs

Fully customizable applications with zone-based captive portals and enhanced advertising

Location-aware app for personalized experience

Integrate with business systems

þ þ þ


Consumption models : On-Premise or Cloud

Cloud Managed

Easily deployable installation and management

On-Premises Managed

High-density and advanced use cases

Optimized for Flexibility and

Control

Analytics

Detect

Engage

Connect

No Matter Which Infrastructure Is Best for You Go with Cisco® CMX

Optimized for Ease of

Management


CMX Analytics – Heat Map


CMX Analytics – Dashboard


CMX Analytics – Reports

Create Dynamic Mobile Experiences with Cisco Connected ... › wp-content › uploads › 2016 ›...

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