Create Content with SEO in Mind: Part 2 | RBM
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Transcript of Create Content with SEO in Mind: Part 2 | RBM
![Page 1: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/1.jpg)
Create Content With SEO in Mind
Part 2 - HTML Elements Alberto Cantor | SEO & Data Analyst | [email protected]
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Welcome back!
Let’s start by doing a
quick recap of last
week’s presentation
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By now you probably know all about:
1 2 3 Organic
Search
Paid
Search
Internal
Search
![Page 4: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/4.jpg)
And you should be familiar with the concepts of
crawlers, humans, and search engines
![Page 5: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/5.jpg)
This is what crawlers see
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This is what we see
![Page 7: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/7.jpg)
And this is
what the
crawler shows
us
![Page 8: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/8.jpg)
If you still have any
doubts, be sure to check
our other presentation at
redbricksmedia.com/blog
![Page 9: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/9.jpg)
So let’s get started and learn
about those HTML elements
needed for SEO
![Page 10: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/10.jpg)
There are various
HTML elements
that we need to
check constantly
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HTML elements basically tell the crawlers (search
engines) what the site is all about
![Page 12: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/12.jpg)
Crawlers come,
read the HTML
code and start to
create an idea
(in their mind) of
what this
particular web
page contains
and what it’s all
about
![Page 13: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/13.jpg)
So you can
understand the
importance that
HTML (and code)
elements have in
SEO...
They are basically
⅓ of the pie - the
other ⅔ are
content and links
![Page 14: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/14.jpg)
There are many elements we can
cover, but we’re going to start with 3
simple ones you can use to
optimize your site fairly quickly
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1 2 3 Meta
Tags
Header
Tags
Microdata
The ones we’re covering in this presentation are:
![Page 16: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/16.jpg)
Meta tags are
HTML (or XHTML)
elements that are
used to provide
structured metadata
about a web page
![Page 17: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/17.jpg)
Basically they are
short, powerful
descriptions of
the page
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The most
important ones
are:1. Title Tag
2. Description
Tag and
3. Keyword Tag
![Page 19: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/19.jpg)
Think of Title
Tags as the most
important
descriptive
sentence of the
document
<title> </title>
![Page 20: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/20.jpg)
You see Title Tags in the top of your browser’s tabs
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![Page 22: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/22.jpg)
And in the search engine results
![Page 23: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/23.jpg)
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So as you can see,
Title Tags are
important for
search engines
and humans
The search engine
reads what the
page is about and
we see it in the
search engine
result and browser
![Page 25: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/25.jpg)
The same happens
with the
Description Tag
![Page 26: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/26.jpg)
It gives crawlers
and humans
information about
the page
![Page 27: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/27.jpg)
![Page 28: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/28.jpg)
And finally Keyword Tags
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Keywords are used to
provide more
descriptive text to the
page
The Keyword Tag
used to be very
important, but thanks
to spammy practices, it
is no longer relevant
for search engines and
crawlers
![Page 30: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/30.jpg)
So remember:
1.Title Tag (very important)
2. Description Tag (important)
3. Keyword Tag (less important)
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Now let’s
move onto
the Header
Tags
![Page 32: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/32.jpg)
The Header Tags are used to define HTML headings
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There are 6 in total
<h1> to <h6>, H1
being the most
important one and
H6 the least
important one
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Picture a Geography
Book:
H1 would be the main
title (World Geography)
H2 would refer to the
continents
H3 would be countries
H4 would be states
H5 would be counties
H6 would be cities
![Page 35: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/35.jpg)
Header tags are very
important. On top of
the Meta Tags (Title,
Description, and
Keywords),they help
crawlers and search
engines understand
what the page is about
![Page 36: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/36.jpg)
They should be unique and contain relevant keywords
![Page 37: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/37.jpg)
and should be treated carefully
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You need to have a
logical H structure in
your page
Imagine if a book had
several “main titles”... it
would make no sense
So it is highly
recommended to have
1 H1 and follow with
H2 - H6 according to
the importance
of that content
![Page 39: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/39.jpg)
1 2 3 Meta
Tags
Header
Tags
Microdata
Until now we’ve covered Meta Tags and Headers,
so let’s move on to the last section
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“Microdata is an HTML specification used to nest
semantics within existing content pieces on web
pages”
“Search engines, web crawlers, and browsers can
extract and process Microdata from a web page and
use it to provide a richer browsing experience”
“Search engines benefit greatly from direct access to
this data because it allows them to understand the
information on web pages and provide more relevant
results to users ”
![Page 41: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/41.jpg)
Different Microdata tags need to be implemented to
provide the right information since every page is unique
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Schema.org provides
a collection of HTML
tags that webmasters
can use to markup
their pages
Please visit that site in
order to learn
everything there is to
know about Microdata
and all the tags you
can use in your page
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Here’s an example of how Microdata looks:
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Yes... this is very technical, but trust me when I say it is
very very useful
![Page 45: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/45.jpg)
If you implement Microdata Tags into each page, you
will be helping search engines find you, keeping you
ahead of your competitors
![Page 46: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/46.jpg)
Up until now you've
learned a bit about:
1. Meta Tags
2. Headers
3. Microdata
![Page 47: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/47.jpg)
But yes... there’s still more ground to cover
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We’re still missing:
Keywords and
Content & Links
![Page 49: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/49.jpg)
Check us out next week and learn how an
effective keyword strategy can boost your SEO
efforts
![Page 50: Create Content with SEO in Mind: Part 2 | RBM](https://reader034.fdocuments.net/reader034/viewer/2022042813/549c3588b47959c4318b4667/html5/thumbnails/50.jpg)
Thanks! Send us your questions and visit us at
www.redbricksmedia.com
Alberto Cantor | SEO & Data Analyst | [email protected]