Create an Award Winning Recruitment Website - Key Notes
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Transcript of Create an Award Winning Recruitment Website - Key Notes
Key Notes for Webinar:
Create an Award Winning
Recruitment Website
23rd April 2014
Stephen O’Donnell
PC Evaluate
#SBWChat
A little bird told me….
0113 322 7240 [email protected] www. shorebird-rpo.com
SHOREBIRD ATTRACT
SHOREBIRD MANAGE
SHOREBIRD SUPPORT
Help companies with their direct hiring strategy
Stephen O’Donnell
0113 322 7240 [email protected] www. shorebird-rpo.com
Telephone 0141 637 9000
Mobile 07801 552149
Email [email protected]
Website: www.pcevaluate.com
LinkedIn http://www.linkedin.com/in/stephenodonn Connect here: http://linkd.in/1aQ5Z2y Twitter: http://www.twitter.com/stephenodonn
Key Notes – Applicant Experience
0113 322 7240 [email protected] www. shorebird-rpo.com
1. Candidate experience is vital to the success of your recruitment.
2. Distinguish your company from your competitors
3. Match the front end website to the candidates process back end.
4. Reflect the interest of people who are working for you
5. Create compelling adverts; use natural language, be as open as
possible, tug on an applicants emotions and DO NOT use job
descriptions as adverts
6. Plan your recruitment ahead of the year, create dialog and
relationships with potential applicants who you would like to work for
your company. Let candidates know if you don’t want to keep them
in your “talent pool”
Key Notes - Your Recruitment Website
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1. Keep navigation and layout logical.
2. A natural description of the vacancies.
2. The look and feel of your site means a lot (the same content on
different looking sites will generate different audiences).
3. Don’t forget to include please apply / call to action – candidates like
this!
4. Keep abreast of changes in technology: Consider social media and
a mobile designed website for today’s websites.
5. The landing page (i.e the vacancy - where the candidate lands from
job site etc) must include logical navigation and enable them to go
back to the search area.
Key Notes - Tips
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1. Separate domain names for your recruitment website may help your
SEO but if it is aligned correctly with your master company website
you can still gain the traction and results.
2. Keep a database of potential employees. Know who you want to
recruit and then create a talent pool to have dialog. LinkedIn is a
great place to do this.
3. Promote your employer brand through your recruitment adverts and
try not to use recruitment agency style adverts “our client”
4. Use links and more information to promote your company but keep
the core information on the page relevant to the topic.
TIP: Make sure that the reader can open a new tab for more
information and still keep the landing page open.
Key Notes - Take-a-ways
0113 322 7240 [email protected] www. shorebird-rpo.com
1. Carry out appraisal review of your careers website: Ask your
existing staff members, go through the recruitment process yourself.
2. Get your line managers or people who are going to hire the new
staff member involved at the start of the recruitment process –
especially with writing the advert.
3. Set targets for your response times to initial applications. A
maximum of 1 week for unsuccessful candidates is recommended.
4. Make sure everyone involved in the recruitment process knows
what the recruitment process is.
5. Don’t loose potential applicants through long application forms.
• View more FREE webinars at
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Thank you
0113 322 7240 [email protected] www. shorebird-rpo.com