Crave Re Branding Etc

58
THE FOOD PACKAGING DESIGN AGENCY WWW.CRAVEBRANDS.COM

description

This is a presentation showcasing before and after branding work by the old team at Crave, Inc. ((( R.I.P. ))) as well as new brand creation for food and beverage clients.

Transcript of Crave Re Branding Etc

Page 1: Crave Re Branding Etc

T H E F O O D P A C K A G I N G D E S I G N A G E N C YW W W . C R A V E B R A N D S . C O M

Page 2: Crave Re Branding Etc

Crave is the food packaging design agency for brand marketers and retailers. We leverage creativity, design talents and social media tohelp our clients attract, influence and dominate.

welcome to food brand utopia

Page 3: Crave Re Branding Etc

gaeryBEFORE + AFTER

Page 4: Crave Re Branding Etc

HARVEST LARK | BEFORE

Page 5: Crave Re Branding Etc
Page 6: Crave Re Branding Etc

HARVEST LARK | AFTER

Page 7: Crave Re Branding Etc
Page 8: Crave Re Branding Etc
Page 9: Crave Re Branding Etc
Page 10: Crave Re Branding Etc

WALMART BAKERY | BEFORE

Page 11: Crave Re Branding Etc
Page 12: Crave Re Branding Etc
Page 13: Crave Re Branding Etc

WALMART BAKERY | AFTER

Page 14: Crave Re Branding Etc
Page 15: Crave Re Branding Etc
Page 16: Crave Re Branding Etc

before

after

CRAVE ALSO REDESIGNED PACKAGING CONTAINERSTO IMPROVE APPETITE APPEAL, ENVIRONMENTAL IMPACT

AND TO HELP ELEVATE THE PERCEIVED VALUE

Page 17: Crave Re Branding Etc

SUGAR PLUM FAIRY | BEFORE

Page 18: Crave Re Branding Etc
Page 19: Crave Re Branding Etc

CLIENT ONLY HAD PRIVATE LABEL PRODUCT BRANDING BEFORE(WHOLE FOODS & TRADER JOE’S)

Page 20: Crave Re Branding Etc

SUGAR PLUM FAIRY | AFTER

Page 21: Crave Re Branding Etc
Page 22: Crave Re Branding Etc
Page 23: Crave Re Branding Etc
Page 24: Crave Re Branding Etc

WALMART BEEF | BEFORE( B R A C E Y O U R S E L F )

Page 25: Crave Re Branding Etc

Discover : Genuine Steak House Current Brand State

Page 26: Crave Re Branding Etc

WALMART BEEF | AFTER

Page 27: Crave Re Branding Etc
Page 28: Crave Re Branding Etc

CRAVE ART DIRECTED THE FOOD STYLEDPHOTOGRAPHY AND IN STORE SIGNAGE

Page 29: Crave Re Branding Etc

FARMDALE CREAMERY | BEFORE

Page 30: Crave Re Branding Etc
Page 31: Crave Re Branding Etc

FARMDALE CREAMERY | AFTER

Page 32: Crave Re Branding Etc
Page 33: Crave Re Branding Etc
Page 34: Crave Re Branding Etc
Page 35: Crave Re Branding Etc

ORGANIC COTTAGE | BEFORE

Page 36: Crave Re Branding Etc

Discover : Organic Cottage Existing Logo & Business Card

Page 37: Crave Re Branding Etc

ORGANIC COTTAGE | AFTER

Page 38: Crave Re Branding Etc
Page 39: Crave Re Branding Etc
Page 40: Crave Re Branding Etc

NEW BRAND CREATION

Page 41: Crave Re Branding Etc
Page 42: Crave Re Branding Etc
Page 43: Crave Re Branding Etc
Page 44: Crave Re Branding Etc
Page 45: Crave Re Branding Etc
Page 46: Crave Re Branding Etc
Page 47: Crave Re Branding Etc
Page 48: Crave Re Branding Etc
Page 49: Crave Re Branding Etc
Page 50: Crave Re Branding Etc
Page 51: Crave Re Branding Etc

FRENCH PANEL FORCOSTCO CANADA

Page 52: Crave Re Branding Etc

our brand design process

DISCOVER +DEFINE

DESIGN +REFINE

PRODUCE +INTEGRATE

Page 53: Crave Re Branding Etc

• Brand Creation

• Brand Refreshment

• Brand Integration

WHAT WE DO

Page 54: Crave Re Branding Etc

Brand Creation• research• brand id strategy• naming• identity creation• packaging graphic design• structural

packaging design• brand id guidelines

WHAT WE DO

Page 55: Crave Re Branding Etc

Brand Refreshment• research• visual brand

repositioning strategy• identity redesign• packaging graphic

redesign• structural redesign

WHAT WE DO

Page 56: Crave Re Branding Etc

WHAT WE DO Brand Integration• in-store signage &

merchandising design• social media campaigns• web design &

development• sales & marketing

print collateral• trade show marketing• b2b marketing campaigns

Page 57: Crave Re Branding Etc

OUR FOCUS Food & Beverage• multi-channel

experience• multi-category

experience• appetite appeal

experts• award-winning

Page 58: Crave Re Branding Etc

T H E F O O D P A C K A G I N G D E S I G N A G E N C YW W W . C R A V E B R A N D S . C O M