Crating an Awesome Brand
-
Upload
citystarters -
Category
Marketing
-
view
8.317 -
download
1
Transcript of Crating an Awesome Brand
![Page 1: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/1.jpg)
WELCOME!!
![Page 2: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/2.jpg)
![Page 3: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/3.jpg)
Concept…!
Execution!!
Week 1!Problem spotting!
Week 2!Creativity & Problem Solving!
Week 3!Designing an MVP!
Week 4!Building a Business Model!
Week 5!Creating an Awesome Brand!
Week 6!Protecting your idea!
Week 7!Recruiting Followers!
Week 8!Making Sense of the Numbers!
Week 9!Delivering a Kick-Ass Pitch!
![Page 4: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/4.jpg)
Bootstrap Business Seminars!Week 5!Creating an awesome brand!!
With Paul Thwaites!@CityStarters!
![Page 5: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/5.jpg)
The Common Sense Approach To Creating A Brand.
Paul Thwaites. Brand Creation Design Consultant.
![Page 6: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/6.jpg)
![Page 7: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/7.jpg)
![Page 8: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/8.jpg)
BUY MY
BOOK.
![Page 9: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/9.jpg)
![Page 10: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/10.jpg)
Rules Of Engagement.
![Page 11: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/11.jpg)
![Page 12: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/12.jpg)
EveryCo. 24/7
![Page 13: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/13.jpg)
Only 2 Seconds.
![Page 14: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/14.jpg)
Fans.
![Page 15: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/15.jpg)
![Page 16: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/16.jpg)
![Page 17: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/17.jpg)
“Darhling… try it, it’s simply divine!”
![Page 18: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/18.jpg)
What is a Brand?
![Page 19: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/19.jpg)
It’s not a black art.
![Page 20: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/20.jpg)
It needs to be simple.
![Page 21: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/21.jpg)
… you should be able to write it on the palm of your hand.
![Page 22: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/22.jpg)
It’s 2 things.
![Page 23: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/23.jpg)
What you promise. +
What you deliver.
![Page 24: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/24.jpg)
What you promise. +
What you deliver.
![Page 25: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/25.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 26: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/26.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 27: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/27.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 28: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/28.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 29: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/29.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 30: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/30.jpg)
What you deliver.
People Products Processes
![Page 31: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/31.jpg)
Vision.
What do we stand for? What are we going to be famous for?
![Page 32: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/32.jpg)
Vision.
![Page 33: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/33.jpg)
Values.
How do we act?
![Page 34: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/34.jpg)
Values.
![Page 35: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/35.jpg)
Personality.
How do we come across – written and verbally?
![Page 36: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/36.jpg)
The Crocodiles Ate All The Sharks.
![Page 37: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/37.jpg)
![Page 38: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/38.jpg)
Um.
![Page 39: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/39.jpg)
![Page 40: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/40.jpg)
![Page 41: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/41.jpg)
Let’s Talk **
![Page 42: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/42.jpg)
Serious** Service
![Page 43: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/43.jpg)
![Page 44: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/44.jpg)
![Page 45: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/45.jpg)
![Page 46: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/46.jpg)
![Page 47: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/47.jpg)
![Page 48: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/48.jpg)
![Page 49: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/49.jpg)
![Page 50: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/50.jpg)
Identity.
What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
![Page 51: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/51.jpg)
The Picture In Your Mind’s Eye.
![Page 52: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/52.jpg)
Orange or orange?
![Page 53: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/53.jpg)
![Page 54: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/54.jpg)
![Page 55: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/55.jpg)
Identity.
What do we look like? Logotype Iconography Fonts Colourways Style Of Photography … and how they work in relation to each other.
![Page 56: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/56.jpg)
![Page 57: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/57.jpg)
![Page 58: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/58.jpg)
![Page 59: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/59.jpg)
![Page 60: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/60.jpg)
![Page 61: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/61.jpg)
![Page 62: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/62.jpg)
![Page 63: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/63.jpg)
![Page 64: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/64.jpg)
Time Out… Enough Already.
![Page 65: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/65.jpg)
![Page 66: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/66.jpg)
![Page 67: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/67.jpg)
![Page 68: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/68.jpg)
![Page 69: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/69.jpg)
![Page 70: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/70.jpg)
![Page 71: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/71.jpg)
![Page 72: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/72.jpg)
![Page 73: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/73.jpg)
![Page 74: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/74.jpg)
![Page 75: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/75.jpg)
![Page 76: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/76.jpg)
![Page 77: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/77.jpg)
![Page 78: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/78.jpg)
![Page 79: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/79.jpg)
The Picture In Your Mind’s Eye.
![Page 80: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/80.jpg)
… and making a strategic ass.
![Page 81: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/81.jpg)
![Page 82: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/82.jpg)
![Page 83: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/83.jpg)
![Page 84: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/84.jpg)
Living The Brand.
Brand Delivery… People / Products / Processes.
![Page 85: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/85.jpg)
![Page 86: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/86.jpg)
![Page 87: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/87.jpg)
Creating Theatre.
Santa’s Grotto For Adults.
![Page 88: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/88.jpg)
![Page 89: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/89.jpg)
![Page 90: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/90.jpg)
![Page 91: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/91.jpg)
![Page 92: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/92.jpg)
![Page 93: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/93.jpg)
![Page 94: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/94.jpg)
![Page 95: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/95.jpg)
![Page 96: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/96.jpg)
![Page 97: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/97.jpg)
To Recap. .
![Page 98: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/98.jpg)
Brand Is About 2 Things.
![Page 99: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/99.jpg)
What you promise. +
What you deliver.
![Page 100: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/100.jpg)
What you promise. +
What you deliver.
![Page 101: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/101.jpg)
What you promise.
Vision
Personality
Values
Identity
![Page 102: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/102.jpg)
What you deliver.
People Products Processes
![Page 103: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/103.jpg)
![Page 104: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/104.jpg)
A template for life.
![Page 105: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/105.jpg)
![Page 106: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/106.jpg)
A final thought.
![Page 107: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/107.jpg)
![Page 108: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/108.jpg)
![Page 109: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/109.jpg)
The Common Sense Approach To Creating A Brand.
Paul Thwaites. Brand Creation Design Consultant.
![Page 110: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/110.jpg)
![Page 111: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/111.jpg)
![Page 112: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/112.jpg)
![Page 113: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/113.jpg)
Thank You. .
![Page 114: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/114.jpg)
![Page 115: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/115.jpg)
![Page 116: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/116.jpg)
![Page 117: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/117.jpg)
Vision
Personality
Values
Identity
![Page 118: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/118.jpg)
End.
Thank You.
![Page 119: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/119.jpg)
Vision
Personality
Values
Identity
People Products Processes The Brand Experience The Brand Experience
The Brand Proposition
The Brand Experience
![Page 120: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/120.jpg)
![Page 121: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/121.jpg)
![Page 122: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/122.jpg)
![Page 123: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/123.jpg)
![Page 124: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/124.jpg)
![Page 125: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/125.jpg)
![Page 126: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/126.jpg)
![Page 127: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/127.jpg)
![Page 128: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/128.jpg)
![Page 129: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/129.jpg)
![Page 130: Crating an Awesome Brand](https://reader031.fdocuments.net/reader031/viewer/2022030310/58f9acf2760da3da068b9341/html5/thumbnails/130.jpg)