C.R.A.P DesignC.R.A.P DesignContrastContrast

RepetitionRepetition

AlignmentAlignment

ProximityProximity

More ContrastMore Contrast

RepetitionRepetition

AlignmentAlignment

ProximityProximity

Unity Unity or or

Chaos?Chaos?

FlyersFlyers

Party Party Announcement/InvitationAnnouncement/Invitation

Concert Concert Yard sale Yard sale School play School play Fundraising EventFundraising Event

FlyersFlyers

Contain:Contain: TextText – Concise and to the point. – Concise and to the point.

Includes subject, date, time, price, location, etc.Includes subject, date, time, price, location, etc.

GraphicsGraphics Pictures should be clear and sharp (not blurry).Pictures should be clear and sharp (not blurry).

ColorColor – Includes text, background, and – Includes text, background, and bordersborders..

White spaceWhite space – Equal spacing between related – Equal spacing between related text & graphics. text & graphics.

Should be Balanced.Should be Balanced.

Do’s and Don’tsDo’s and Don’ts Do be specific and Do be specific and

consistentconsistent Do think about your Do think about your

target audiencetarget audience Do break flyer up into Do break flyer up into

sections using CRAP.sections using CRAP. Do use KISS Principle Do use KISS Principle

(Keep It Simple Silly) (Keep It Simple Silly) – Say what you mean.– Say what you mean.

Do use a.m. or AM / Do use a.m. or AM / p.m. or PMp.m. or PM

Do use Bullet ListsDo use Bullet Lists

Don’t overload the flyer Don’t overload the flyer with informationwith information

Don’t say January 30Don’t say January 30thth, , 2012 – Should be 2012 – Should be January 30, 2012 or 30January 30, 2012 or 30thth of January.of January.

Don’t use 6:30-8 – Don’t use 6:30-8 – Should be 6:30p.m.-Should be 6:30p.m.-8:00p.m.8:00p.m.

Don’t use 8 o’clock – Don’t use 8 o’clock – Should be Eight O'clock.Should be Eight O'clock.

Don’t hyphenate words Don’t hyphenate words between lines. If a word between lines. If a word doesn’t fit on a line, doesn’t fit on a line, don’t hyphenate it.don’t hyphenate it.

Your TaskYour Task

Create a party /event flyerCreate a party /event flyer Choose paperChoose paper

You only get one, so only print your final You only get one, so only print your final copy on the design papercopy on the design paper

Incorporate C.R.A.P. Design PrinciplesIncorporate C.R.A.P. Design Principles Remember to include important Remember to include important

information – subject, location, date information – subject, location, date and time, cost, etc.and time, cost, etc.