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7

WTIVUMQUALITY BROADCASTING

IN RICH, RICH

SOUTHERN NEW ENGLAND

FREQUENCY

96.5 MegaHertz

ERP

15,000 watts horizontal*13,000 watts vertical*

ANTENNA HEIGHT

810 feet above average terrain*

*equivalent to 50,000 watts at500 feet above average terrain

BROADCAST HOUSE3 CONSTITUTION PLAZAHARTFORD, CONN. 06115

TELEPHONE: (203) 525-0801

REPRESENTED NATIONALLY BYTHE HENRY I. CHRISTAL COMPANY

PITTSFIELD

Torrington

Greenfield

MASS:,WORCESTER

CHICOPEESPRINGFIELD

s J CONN.HARTFORD

W. HARTFORD

Bristol

WATERBURY

ManchesterEast Hartford

NEW BRITAIN

MiddletownMeriden

NEW HAVENWest Haven

BRIDGEPORTStratford

NORWALKSTAMFORD

Greenwich

Norwich

New London

PROVIDENCE

R.I.

WTIC-FMCOMPUTED 50 MICROVOLTS CONTOUR

12-1-67BROADCAST -PLAZA, Inc. HARTFORD, CONNECTICUT

WTIC-FMHARTFORD, CONNECTICUT

GENERAL ADVERTISING RATES

PROGRAMS

No.Times 1 Hour 1/2 Hour 1/4 Hour 10 Minutes 5 Minutes

1 $60.00 $36.00 $24.00 $20.00 $15.0026 $58.50 $35.10 $23.40 $19.50 $14.6352 $57.00 $34.20 $22.80 $19.00 $14.25

104 $55.50 $33.30 $22.20 $18.50 $13.88156 $54.00 $32.40 $21.60 $18.00 $13.50260 $52.50 $31.50 $21.00 $17.50 $13.13312 $51.00 $30.60 $20.40 $17.00 $12.75

Rates for periods longer than one hour are in exact proportion to the one -hour rate.Additional Discounts allowed on base rates (Programs only).

WEEKLY QUANTITY DISCOUNTS13 Wks. 26 Wks. 39 Wks. 52 Wks.

2 Pgms Wkly 5% 10% 15% 20%3 Pgms Wkly 10% 15% 20% 25%5 Pgms Wkly 15% 20% 25% 30%6 or more Pgms Wkly 20% 25% 30% 35%

ANNOUNCEMENTSNo.

Times One -Minute 20 -Seconds

1 $8.00 $6.0050 $7.20 $5.40

100 $6.40 $4.80200 $5.60 $4.20400 $4.80 $3.60600 $4.00 $3.00

or more

Programs and announcements may not be combined for discount purposes.

QUALITY BROADCASTING IN RICH, RICH SOUTHERN NEW ENGLAND

"A Metro Market in Motion"AT 1240 ON YOUR DIAL- 24 HOURS A DAY

W104

wwc AT THE CROSSROADS OFCONNECTICUT

LITCHFIELD

Danbury

FAIRFIELD

Torrington

I HARTFORD

*Watertown

New BritBristol

CONN.Woodbury Meriden

WATERBURY

NEW HAVEN

Ansonia

NEW HAVEN

Trumbull

Hamden

A MERV GRIFFIN GROUP STATIONw(v1fiv. LNUiC.U1 1, N. Y. Wf3AX'WILKES BARRE, PA.

-

REGIONAL 610 K.C. Fulitime1,000 Watts Day

500 WATTS NIGHT

Mutual and Connecticut State Networks

Est. 1948

*Hyde Park

QUALITY NEWS SPECIAL EVENTS SPORTS GOOD MUSIC

ALBANY

Hudson

Amenia

Dalton

Lebanon PITTSFIELD

*Chatham //

oO,.

3Wz

Hillsdale

ó Salisbury

z I /Lakeville

Lenox

Lee

Otis

GREAT BARRINGTON

Sh

Millerton Weit Cornwall

IShgton

Cornwall Bri

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Millbrook I Kent

New Preston Dover Plains

POUGHKEEPSIE

New Boston

BERKSIiIRE.

L I l C II F II: I. I)

CANAAN

Norfolk

MASSACHUSETTS

o Lime Rock Winsted

Cornwall

*Winchester

r hen

WTORTORRINGTON

Harwinton

Litchfield

Washint

New Milford

Woodbury

Thomaston Plymouth

t2wn

WaterburyMeriden

NEW HAVEN

CONNECTICUT

Collin ville Avon

West Hartford

Burlingtonarmington

TerryvillePlainville

Bristol

Southington

Williamsburg t1ANtK

Hatfield

NORTHAMPTON

V

Easthampton

Southampton

HOLYOKE

*Westfield

West Springfield

West Granville Agwam( EasHAMPDEN

Amhe

Hadley

South Hadley*Gran

Chicopee

Windsor Locks

Simsbury Windsor

Bloomfield / SouthWindsor

SPRIN

Mancheste

ARTFORDEast Hart/ord

Glastonbury

IDDLESEX

WTOR Serving N.W. Connecticut, S.W. Massachusetts, E. New York StateTri-State Areas Only FULL TIME Radio ServiceThe Only Advertising Medium To Cover this Rich Market With a SinIe Bu

WT

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$1,000, s

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Lumber, B

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General M

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Autom

otiveG

as Stations

Apparel

Furniture, H

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Eating &

Drinking

Drug &

Prop'y

Other R

etailN

on -store Retailers

Population

Households

2.MV

/M

357,32321,51933,54194,140

52,62322,16524,70719,31325,389

12,60845,248

6,213

0.5MV

/M

667,80640,21762,685

175,940

98,34841,42446,18136,09547,451

23,56484,56511,610

279,909523,125

83,413155,892

You have an additional 0.1 M

V/M

Market that

is a worthw

hile bonus to your advertisers.It

coversa

populationof 808,000 (267,000

Households) that spend m

ore than $927,000in R

etail Sales.

All figures are from

the U.S

. Census and from

other Federal and S

tate Agencies and are de

lineated and updated by Ed F

elker & A

ssoc-iates,

Inc.,B

ox 141, Am

bler,P

a.19002

(215) 643-0637 - 9/15/68

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is 11111 MI le eftGreenfield

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SPRINGFIELD

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HARTFORD

W. HARTFORD

ristol NEW BRITAIN

WTIC Ef RADIO50,000 WATTS

RESPONSIBLE RADIO

SINCE 1925

BROADCAST -PLAZA, INC.BROADCAST HOUSE3 CONSTITUTION PLAZAHARTFORD, CONN. 06115

TELEPHONE (203) 525-0801

REPRESENTED NATIONALLY BY

THE CHRISTAL CO.

DAY

ONE HALF MILLIVOLT PRIMARYCOVERAGE CONTOURS

NIGHT IRE lia MR1

9/1/70

AREA MARKET INFORMATIONBASED ON SALES MANAGEMENT SURVEY OF BUYING POWER JUNE 10, 1970

FURTHER REPRODUCTIONS NOT LICENSED.

County Population Households

1969 EffectiveBuying Income

Total Net1969 Total

Retail SalesFoodSales

GeneralMerchandise

FurnitureHouseholdAppliances

Auto -motive Drugs

CONNECTICUT$000 $000 $000 $000 $000 $000 $000

HARTFORD 822,400 253,700 3,032,547 1,598,839 344,946 321,324 80,834 279,474 58,967

LITCHFIELD 142,900 45,000 464,451 250,876 62,372 24,565 10,746 58,252 8,234

MIDDLESEX 113,100 34,000 368,368 185,632 46,807 26,111 8,027 31,822 7,006

NEW HAVEN 741,200 231,000 2,468,710 1,354,512 327,290 222,643 78,694 217,802 40,557

NEW LONDON 228,600 63,900 686,284 353,038 78,892 56,939 19,462 64,437 9,487

TOLLAND 98,000 26,400 305,106 110,958 29,443 5,683 2,583 29,670 4,985

WINDHAM 82,400 26,100 231,147 141,697 38,301 23,050 5,459 24,251 2,820

2,228,600 680,100 7,556,613 3,995,552 928,051 680,315 205,805 705,708 132,056

MASSACHUSETTSHAMPDEN 442,900 138,600 1,280,747 842,273 185,869 166,290 38,377 139,100 28,415HAMPSHIRE 117,600 32,500 328,511 165,896 42,772 24,282 5,267 26,789 5,712

FRANKLIN 59,400 18,900 158,098 95,477 20,810 12,958 3,535 18,465 2,766

BERKSHIRE 148,700 47,400 457,575 269,961 67,633 41,117 13,021 42,293 7,633

768,600 237,400 2,224,931 1,373,607 317,084 244,647 60,200 226,647 44,526

TOTALS 2,997,200 917,500 9,781,544 5,369,159 1,245,135 924,962 266,055 932,355 176,582

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11000 P TEET. N. W.. SUITEWASH,

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MARKET 'FACTS

WTBY Radio, Waterbury, Conn

S 1,000's added

TOTAL SAL ESLumbr, Bldg. Matl., Hdwe.Gen. MerchandiseFood StoresAutomotive DealersGas Service StationsApparel & Acces'yFurniture & Home Furng'sElectrical AppliancesEating & DrinkingDrug & ProprietaryOther Retail StoresNon -store Retailers

PopulationHouseholds

AM

0.5 MV/M

1,870,00290,894

211,665477,185320,674118,019121,179

56,76232,041

131,78462,782

206,06440,954

1,005,596304,726

All figures are from the U.S. Censusand other sources and are delineatedand updated by Ed Felker & Associ-ates, Inc. Box 141, Ambler, Pa.19002 (215)643.0637 11/1/68

Torrington

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Southington

NEW HAVEN

West Haven

a:!.t't,r

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Represented by-Nationally:Vic Piano AssociatesRegionally:Dome-Messervey, Inc.M1

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