‘Succeeding’ as an Emerging Social Entrepreneur

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Premal ShahPresidentKivawww.kiva.org "Revolutionising how donors and lenders in the US are

connecting with small entrepreneurs in developing countries”

InternetLender

Online marketplace

Local Partner(MFI)

Entrepreneur

Money

Information

Kiva 101

+345,000 social investors have lent +$45 million in first 3 years.

Other Key Stats• Growth: $1M loans every 10 days.• Risk: +97% repayment rate.• Recycle Rate: 65% repayment rate.• NGO Network: 105 NGOs in 45 countries. Growing 3 a month.• Traffic: 700,000 visitors last month• Organization: 35 employees / +400 volunteers • Efficiency: Platform raises $8 in loans for every $1 donated.

5 yr goal = $1 Billion

Kiva applies 3 “Web 2.0” principles to philanthropy

1. Create an “Addictive” Donor Experience

2. Be “Radically Transparent”

3. “Crowdsource” against constraints

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Create an “Addictive” User Experience

“Addictive” = Easy + Fun

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How Kiva tries to make it “Easy” Designed for everyday people, not affluent experts

See your impact in

human terms

Low cost to entry

Quick and easy

checkout

How Kiva tries to make it “Fun” Rich user generated content, changing fast...

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Loans are fully funded in hours

Transactions happen every 18

seconds…

Real time un-edited

updates…

Randomized “1 minute of

fame “ + Lending Teams…

For some, Kiva is becoming very addictive!

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Be ‘Radically Transparent’

Transparency Authenticity Trust

Kiva and Radical Transparency

Paying for Kiva’s overhead is an explicit choice

Kiva and Radical Transparency

Data inaccuracy and defaults are made explicit

“Crowdsource” against constraints

Big constraint? + No resources? =

Crowdsource

Kiva and “Crowdsourcing”

Kiva Fellows Program How do we train MFIs, gather progress updates and verify data accuracy hyper-fast?

Kiva and “Crowdsourcing”

Kiva Translator Program How do we immediately translate entrepreneur profiles from native language to English?

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Kiva and “Crowdsourcing”

We have little money, but great partners!

• Discounted pricing• MySpace fundraising widget• ATM/Debit Card solution for Int’l

Non-profit channel • Free Google Checkout• Free Adwords

• Non-profit channel• Build your own page and recruit friends

• Free / discounted technology

Free licenses

“Actionable” Takeaways

# Web 2.0 Principle Actionable Takeaway

1 “Addictive” donor experience

• Make it “Easy”:• Show me photos of atomic units • Allow / encourage $1 contributions

• Make it “Fun”:• Photo upload is the 80/20• User testimonials• Build community + competitions

2 “Radical Transparency”

• Start a blog• Admit imperfection every step of the way• Let people contribute w/o paying for you

3 “Crowdsource” against constraints

Hard time getting traction in the beginning?• Ink is cheap: Build a huge advisory board• Evite: permission based marketing tool• Rally college students and recent grads

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