Craig Rispin-IGA WA Keynote "Know First, Be First, Profit First" 8 April 20011

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Know First • Be First • Profit First

Craig RispinBusiness Futurist & Innovation Expert

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Grocery retailing isn’t rocket science...

It’s definitely more difficult...

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Retail in general has been doing it tough this year...

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Related CoverageVIDEO Bookstoresclose with hundredsof jobs lost

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Eli GreenblatMarch 4, 2011

MORE than 2000 staff who work for the failed Borders andAngus & Robertson bookshop chains face a nervous month afterthe administrator last night decided to close 38 stores and make321 permanent and casual staff redundant.

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More than 300 staff are losing their jobs as bookstores Angus & Robertson, andBorders close 38 shops.

Bookstores close with hundreds of jobs lost

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Hundreds lose jobs as A&R,Borders stores close

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By Lauren Goode

The Internet is poised to overtake newspapers as the second-largest U.S. advertising mediumby revenue behind television, according to PricewaterhouseCoopers’ Global Entertainment andMedia Outlook for 2010 to 2014.

JUNE 15, 2010, 7:21 AM ET

Internet Is Set to Overtake Newspapers in AdRevenue

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“If change is happening on the outside faster than on the

inside the end is in sight.”

-Jack Welch

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“Foresight and innovation are the only two things

that can set you apart from your competition today.”

Kevin Roberts, CEO of Saatchi & Saatchi

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The Case for Foresight:

things might be moving faster than you think

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Craig Venter Invents the Future...Again

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Data Storage of the Future: Bacteria?

One gram of the bacteria could store 90 Gigabytes of Data

Chinese researchers have developed a way to use E.coli to store data

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The Case for Innovation:

what my mentor taught me about embracing risk

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Apple #1 Innovator for 5 Years

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iPad “a runaway success...”

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Partner Interviews:Do you think foresight and innovation is important - or just a bunch of hooey?

Can you think of any books, talks or videos have you enjoyed about the above subjects?

What happens to organisations that don’t truly innovate?

What is your opinion of the developments in the area of synthetic life forms - opportunity or danger?

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Global Mobility

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Virtual Business

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Speed & Size

Cloud Computing

eMemoryRobots Rise

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iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape UsersFirst 20 Quarters Since Launch

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Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

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Desktop Internet

Netscape*

Launched 12/94

~18MM

Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge

Up

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Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM

Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge150MM

Up

20

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Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19


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Desktop Internet

AOL*

v 2.0 Launched 9/94

Mobile Internet

NTT docomo i-mode

Launched 6/99

Mobile Internet

iPhone + iTouch

Launched 6/07

~85MM

~31MM

~8MM

Desktop Internet

Netscape*

Launched 12/94

~18MM

Mobile Internet Ramping Faster than Desktop Internet Did – Apple Leading Charge

!"#$

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Forecast:1 Trillion Connected

Devices by 2015

Source: IBM

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Augmented Real Estate Reality

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Silhouette.com

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IGA iPhone

App

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People

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Re-Evaluation

Globalise

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Age Gap


Global Mobility

Free Agency

End of Retirement

Un-Bell Curve


MarketingMegatrend

Virtual Business


Speed & Size

Cloud Computing

eMemoryRobots Rise

Crowdsourcing

UnbreakableTech

Mobile Madness

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Speed & Size

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Partner Interviews:

Do you believe in this vision of the future technology?

If so, why? If not, why not?

What impacts do you think it might have on organisations or on society in the future?

(Next ask any question that you want)

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Re-Evaluation

Globalise

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Age Gap


Global Mobility

Free Agency

End of Retirement

Un-Bell Curve


MarketingMegatrend

Virtual Business


Speed & Size

Cloud Computing

eMemoryRobots Rise

Crowdsourcing

UnbreakableTech

Mobile Madness

Up

Virtual Business

Be a Mayor, Business Person

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$20 Billion of Real Dollars in ’09

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Starwood’s New Aloft Hotel

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5

Trends & innovations in the supermarket of 2011

We have identified several trends in the market that many grocery retailers in the US have responded to, resulting in their continued growth and staying power:

Quality, Fresh, Health (fresh produce, broad selection) – 66% of shoppers say they’re seeking ways to “improve their health and wellness through the foods and beverages they consume”

Social Responsibility & Community Involvement (community involvement, locally grown, green, employee retention, acknowledgement of local ethnic groups) – 45% of shoppers purchase locally grown products 1-3 times a month

Convenience (smaller store formats, intelligent merchandising, “ready-to-eat” solutions)

Value (balancing with quality, channel blurring) – 35% of shoppers cite cost as a major obstacle to healthy eating

Loyalty and Rewards (refined private label offerings, online promotions, loyalty programs) – shoppers indicate they will spend the same or more on private label in 2011

Digital Communication (in-store signage, flyers, coupons) – in 2010, digital coupon usage increased by 59%

The following are some key examples of innovation that respond to these trends.

USA Grocery Trends - Heading This Way?

Source: Watt 2011

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93%Shop Local &

Say They Always Will

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Owning Health - Whole Foods

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Owning Health - Whole Foods

Whole Foods profitability doubled last quarter - Sales increase by 12%

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Grocery Stores Lose Grip on Fresh

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Specialty Stores are the Star

Postal Code

Breakfast Casserole

Thai Chicken Pizza

Rumble Cakes

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Olive Oil

Nutrition Facts and Definitions

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A Note To Customers About The Pizza Al Pollo AsadoRecall

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eMemory

Robots Rise

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Mobile MadnessSixth

Sense

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Craig Rispin-IGA WA Keynote "Know First, Be First, Profit First" 8 April 20011

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Transcript of Craig Rispin-IGA WA Keynote "Know First, Be First, Profit First" 8 April 20011