Craghoppers OR Summer 2012

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SPRING / SUMMER 2013 MEDIA KIT Craghoppers World Travel Clothing

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Craghoppers OR Summer 2012

Transcript of Craghoppers OR Summer 2012

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Spring / Summer 2013 media KitCraghoppers World Travel Clothing

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Press Release: Craghoppers Combines insect repellent, SolarShield and Stretch technologies in Full Line of nosiLife travel Clothing

Press Release: Craghoppers introduces new SolarShield® Zinc Oxide Sun protective Clothing

Press Release: active Four Way Stretch Collection from uK’s Biggest Outdoor name

Press Release: Bear grylls and Craghoppers introduce new Spring Summer 2013 Collection

Press Contact: For photography, shooting assistance, interviews, information:Steve gillCOMMUNICATIONS612. 839 [email protected]: ghostcomm

Company Contact: For wholesale inquiries, sales, partnerships and promotional opportunities:Lindsey HayesPReSIdeNT, CRAghOPPeRS NORTh AMeRICA603.852 [email protected]

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PRESS CONTACT Steve gill, 612 839 9730Booth #41165

Craghoppers Combines insect repellent, SolarShield and Stretch technologies in Full Line of nosiLife travel ClothingNosiLife Stretch Clothing with SolarShield Offers Bug Free, Sun-Proof Comfort

Outdoor retailer Summer market, Salt Lake City, ut. – New for Spring Summer 2013 Craghoppers World Travel Clothing (#41165) introduces the company’s most extensive, high-performance range of travel clothing yet. The new NosiLife range combines insect repellent protection with new stretch fabric technology in all designs as well as SolarShield protection against harmful UV rays.

“We’re working hard on our NosiLife line to offer customers maximum protection and comfort in the widest possible range of travel and lifestyle designs,” says Lindsey hayes, president, Craghoppers North America. “This is not about a single bug proof jacket or a sun proof shirt, it’s a focus on combing technologies across all garments that protect consumers wherever they go and whatever they do in the outdoors.”

traVeL-FriendLY deSign detaiLS, Sun and Bug prOteCtiOn

NosiLife travel garments combine both bug and sun protection with clever, travel-friendly details. garments include multiple pockets to stow maps and travel tools plus quick dry properties and an ability to pack small without heavy creasing. NosiLife insect repellent technology cuts mosquito bites by up to 90 percent and new SolarShield technology provides UPF40+ sun protection on the go.

neW StretCH FaBriC prOpertieS

To create greater mobility, freedom of movement and comfort while hiking, climbing or just enjoying the outdoors, the NosiLife travel collection now features new stretch fabric in everything from streamlined travel pants to casual shirts.

A top pick from the new collection is the nosiLife Stretch Long Sleeved Check Shirt:

A superbly versatile travel shirt that provides outstanding performance thanks to lightweight stretch construction and built-in NosiLife insect-repellent technology. With a stylish check print, the shirt also features a secure zippered pocket plus handy sunglasses wipe and hanging loop. The NosiLife Stretch Long Sleeved Check Shirt is available in sizes S-XXL in Bright Lime Combo, granite Combo and Brick dust Combo.

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Also available in the NosiLife travel collection for Spring Summer 2013 are a wide range of shirts, tops, pants, skirts and full insect-repellent and sun protective lifestyle items such as tops and dresses.

“NosiLife has been a major new weapon in the fight against the common bug bite since we introduced it a year ago,” adds hayes. “We’ve now added stretch for comfort and SolarShield for peace of mind in the sun and we’ve done so across what must be the most extensive collection of travel clothing on the mar-ket today.”

For more information about Craghoppers visit booth #41165 or online at www.us.craghoppers.com.

The women’s nosiLife Stretch Long Sleeve Checked Shirt is a new adventure shirt constructed from stretch NosiLife insect repellent fabric perfect for hot-climate travel.

The shirt is stylish as well as practical, with SolarShield UV protection, a cool mesh collar, a vented back plus a zipped security pocket to store valuables. It is available in sizes 8-20 in Light Geranium Combo, Cornflower Combo and Wisteria Combo.

nosiLife Stretch pants: (men and women)

Lightweight travel pants featuring a more streamlined, modern cut, stretch construction for optimum mobility with minimum fuss. NosiLife provides necessary protection against insects, while plenty of pockets, a sunglasses wipe plus security clip, offer practicality on the go. Available in men’s sizes S: 32-36, R: 30-42 and L: 32-36 in Pebble and Black Pepper and women’s sizes S: 10-16, R: 18-20, L: 10-16 in colors that include: Platinum, Litchen green and Cocoa. [Men’s style pictured].

about Craghoppers World travel Clothing (www.us.craghoppers.com)

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear grylls by Craghoppers and NosiLife, the world’s most extensive collection of insect repellent clothing.

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PRESS CONTACT Steve gill, 612 839 9730Booth #41165

Craghoppers introduces new SolarShield® Zinc Oxide Sun protective ClothingComprehensive UVA, UVB Sun Protective Clothing; Works When Wet; Designed to Cool Quickly

Outdoor retailer Summer market, Salt Lake City, ut. – Craghoppers, the leading UK outdoor appar-el brand with more than 40 years experience in the outdoor adventure and travel category, introduces SolarShield® Zinc Oxide clothing, new for the spring/summer 2013 season. All garments featuring the SolarShield ZnO treatment help protect against the affects of UVA rays, UVB radiation and long-term skin and fabric damage by the sun.

SolarShield ZnO technology employs a safe, skin-friendly and residue-free zinc oxide treatment applied to the garments’ fabric during manufacture. The end result is a shirt, pair of shorts, cardigan or top that absorbs UVB radiation and 70 percent of the sun’s UVA rays, scattering the remainder away from the wearer. designs for spring/summer 2013 come in a variety of fabrics from UPF 20-40+ including cooling checks, luxurious linens and casual cottons, so style is not sacrifi ced for protective performance.

“We’ve outfi tted serious and casual summer travelers alike for more than 40 years,” says Lindsey hayes, president, Craghoppers North America. “This new SolarShield ZnO line takes everything we’ve learned about cooling fabrics and comfortable cuts and combined them with a new technology to really protect against the harmful effects of the sun’s rays. Whatever you’re doing whether it’s a day at the shore or a trek through the hills, SolarShield ZnO protection has you covered.”

COOL piCKS FrOm tHe SOLarSHieLd COLLeCtiOn:

SolarShield ZnO protection lasts for more than 100 garment washes and is anti-bacterial so disperses heat effectively, making the wearer feel cooler. designs are available in men’s and women’s travel clothing styles. Top picks for the 2013 spring/summer season include:

men’s rodrigo Jersey polo: Superb protection from UV rays and classic polo styling come together in a casual top that’s a great choice when the sun’s at its strongest. Features include Craghoppers’ new SolarShield zinc oxide technology for enhanced sunblock plus polo collar, concealed zip pocket and sunglasses holder. Available in sizes S-XXL in Mid Blue Mari and White.

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men’s rocio Long Sleeve Shirt: Classic cotton outdoor shirt in a handsome plaid design with the benefit of superb UV protection courtesy of SolarShield zinc oxide sunblock. Other features include a front chest pocket with concealed security pocket, roll-up sleeves, hidden security passport pocket with button tab and drying loops for hanging the shirt. Sizes include S-XXL in Sangria Combo and Strong Blue Combo.

For more information about Craghoppers visit booth #41165 or online at www.us.craghoppers.com.

Women’s amelie tunic: A versatile V-neck summer tunic that’s perfect over Craghoppers’ linen shorts and crops - or even swimwear. Constructed from cotton jersey with a sun-protective SolarShield zinc oxide finish, the Amelie also features a casual neckline, self-fabric waist tie, sleeve adjustments, chest pocket with rouleau loop fastening and CF button fastening. Sizes range from 8-20 in Prussian Blue and White.

Women’s Fiorella Short Sleeve Check Shirt: Beautifully styled summer shirt in a selection of pretty checked colors and featuring softly gathered puff sleeve and neat chest pocket. The Fiorella includes enhanced UV protection with new SolarShield zinc oxide finish and features a solar collar, two pockets (one with zipper fastening hidden-security pocket) and drying loops. Sizes range from 8-20 in Light geranium Combo, Violet Combo, Bright Turquoise Combo and Canary Combo

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SOLARSHIELD ZINC OXIDE. Sun-protective clothing, with Zinc Oxide.

What is the difference between UPF in clothing & SPF on sunscreen?The Ultraviolet Protection Factor or UPFon sun protective clothing is actually avery similar concept to the Sun ProtectionFactor or SPF rating for sunscreen butthere are some differences. The majordifference is that the UPF for sunprotective clothing rates protection for both UVA and UVB whereas the SPF number on sunscreen only ratesprotection against UVB.

Does this mean I don’t needsunscreen?Sunscreen is always recommended on areas not directly covered by our sun protective fabric, such as yourchin, cheeks and hands - this will ensuremaximum UV protection. Also, a personwearing a UPF 30 garment will, inpractice, be protected against 29 of 30units of UVA and UVB, whereas mostpeople who use a SPF 30 sunscreen don’t apply enough sunscreen and, in practice, end up with significantly lessprotection, typically being protectedagainst less than 15 of 30 units of UVB.

Does it still work on wet fabric?Yes, the protection is the same even whenthe fabric is wet.

How long does it last for?For the lifetime of the garment (over 100 washes).

Are there any other benefits of zinc oxide?Yes, it is anti-bacterial and also dispersesheat making the fabric feel cooler.

Dense fabricGives greater protection

Zinc OxideProtectivefabric coating

SOLARSHIELD ZINC OXIDE fabric diagramWhat is SolarShield ZnO?SolarShield ZnO is our new sunprotection treatment. This process allows us to bring our renowned sun-protection to garments that traditionally have had little or no protection.

Is it a chemical?Yes it is a chemical called Zinc Oxide.ZnO is its chemical name.

Is it safe?Yes, zinc oxide is non toxic / non irritant. It can be found in sunblock, nappy rash cream and even in temporary tooth fillings!

How does it work?Zinc Oxide absorbs UVB completely and absorbs about 70% of UVA, whilsteffectively scattering the remainder.

What is the UPF rating?The UPF will depend on the fabric it is applied to. We have fabrics rated at 20,30 & 40 UPF.

Clothing Protection Index Amount Factor (CPF) of UVR

Excellent 40+ 2.5% or less

Very High 30+ 2.6-3.3%

High 20+ 3.4-5%

Medium 10+ 5.1-10%

Low <10 More than 10%

SOLARSHIELDZINC OXIDE

about Craghoppers World travel Clothing (www.us.craghoppers.com)

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear grylls by Craghoppers and NosiLife, the world’s most extensive collection of insect repellent clothing.

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Media Contact:Steve gillCraghoppers Communications612 839 [email protected]

active Four Way Stretch Collection from uK’s Biggest Outdoor nameCraghoppers Introduces SS13 Designs for Maximum Mobility and Active Performance;Brings Stretch Version of Europe’s Top Selling Hiking Pants to U.S.

Outdoor retailer Summer market, Salt Lake City, ut. – Craghoppers (#41165), the UK outdoor ap-parel brand with more than 40 years of climbing and hiking history, brings an expanded collection of active stretch clothing to OR Summer Market just in time for the Spring Summer 2013 buying season.

“Craghoppers was created by climbers not copywriters,” says Lindsey hayes, president, Craghoppers North America. “The brand was started by guys who liked to climb and needed real gear that moved and performed with them. That’s what this 2013 collection is all about: lightweight, breathable fabrics that encourage and demand active adventure.”

The Craghoppers spring/summer 2013 line combines innovative cuts and smart paneling in jackets, pants, base tees and lightweight layers to maximize freed om and offer a fuller range of movement when climbing, hiking, running or walking. In addition to fabrics such as gore-Tex® for breathability, Cr aghoppers active apparel also features AquaDry, a proprietary water proofi ng treatment.

HOt piCKS FrOm tHe Spring Summer 2013 Line:

 

Kiwi pro Stretch pants (Men’s and Women’s)

A stretch version of the best selling hiking pants in europe. The do anything, anytime pants. Rugged, breathable, Solardry pants ideal for trail running on a cool spring morning or all day wear in even unpredictable conditions.

Made from durable stretch nylon/stretch polyamide, the pants feature four pockets with zippered fastening, contrast color heel tape, elasticaed waist at back for a snug fi t and removable sunglasses wipe in the side pocket.

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men’s Hsuki Jacket

Amazingly lightweight, two-tone waterproof jacket turns in a great performance year round from summer through to the wettest weather. Four-way stretch ripstop fabric is matched by a lining that features stretch panels for unrestricted movement and clever ‘pit zips’ offer option of natural air-cooling when the action heats up.

Manufactured from Aquadry membrane polyester and weighing 590g, the hsuki is available in S-XXL sizes in Jet Blue/Black, Black Pepper/Black and Bright Lime/Larch. Other features include lined, 29” length, brushed inner collar, zip-off hood with toggle adjusters to front and back. Pockets: Two waterproof zip chest pockets, two welted zip lower pockets and one zipped inner pocket (pocket fits O/S map), inner draw cord hem system, waterproof CF zip with inner storm flap, shaped cuff with self fabric Velcro adjusters, brushed chin guard, and pit zips.

Women’s miya Jacket

An incredibly lightweight, full-stretch Aquadry rip stop waterproof with two-tone technical styling, waterproof zippers and secure pockets for active wear. Zip-off hood with one-handed adjustments. Perfect for summer showers through to winter chill. Weighing 510g the jacket comes in sizes 8-20 and colors that include grape/Plum (pictured), Black/Black Pepper, Bright Turquoise/dark Turquoise

Other features include a lined 27” jacket length, brushed inner collar, zip-off hood with toggle adjusters to front & back. Pockets: 1 waterproof zip chest pocket, two waterproof zip lower pockets and two zipped inner pockets. Pockets fits O/S map inner draw cord hem system, waterproof CF zip with inner storm flap, shaped cuff with self fabric Velcro adjusters and a brushed chin guard.

Other key items in the collection include the versatile Kiwi Pro Stretch Skort for women, Kiwi Pro Stretch Short for men and a comprehensive collection of technical waterproofs, layering tops and pants.

For more information visit Craghoppers at booth #41165 or online at www.us.craghoppers.com

SS13

COCOACHBR 639

MID KHAKI CHGR 624

CWJ1030 WOMENS PRO STRETCH SKORT

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about Craghoppers World travel Clothing (www.us.craghoppers.com)

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear grylls by Craghoppers and NosiLife, the world’s most extensive collection of insect repellent clothing.

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PRESS CONTACTSteve gill, 612 839 9730Booth # 41165

Bear grylls and Craghoppers introduce new Spring Summer 2013 CollectionNew Lightweight Versatility for Optimum Performance; Go-Anywhere Lifestyle Designs for Everyday Wear

Outdoor retailer Summer market, Salt Lake City, ut. – While details for world travel adventurer Bear grylls’ new TV show remain under wraps for the moment, the star’s new Bear grylls by Craghoppers (Booth #41165) apparel collection arrives at OR in time for Spring Summer 2013 previews.

designed to perform in the toughest conditions, the new Bear grylls by Craghoppers collection is designed and fi eld-tested exclusively by Bear Grylls in partnership with Craghoppers, the largest outdoor apparel brand in the U.K. Inspired both by Bear’s real life adventures as well as the terrain explored in his iconic TV appearances, the new collection adds even greater performance durability and smart design features to jackets, pants and tops.

“This is our most varied and rugged line of Bear grylls products to date,” says Lindsey hayes, President, Craghoppers North America. “We’re launching a new line of versatile lifestyle designs aimed at the more casual Bear grylls fan and expanding on performance favorites with clever designs such as the Packaway jacket. There’s something for every outdoor adventure coming in Spring 2013.”

Only the toughest garments survive Bear’s extensive and rigorous fi eld tests and make it into each season’s collection. For Spring Summer 2013, lightweight versatility is a top priority. Standout products include:

tried and teSted

Bear Full-Zip packaway Jacket

This lightweight (315g) waterproof jacket provides impressive protection from the heaviest showers, yet packs away into its own pocket for handy storage. It features a two-tone design with textured shoulder grip, three-piece hood with rear adjuster and shock cord system.

There are also plenty of pockets, an inner draw cord system and brushed chin guard. The Packaway Jacket is available in sizes S-XXL in extreme Blue/Black and Black Pepper/Black.

WATERPROOF SYSTEMS

WATE

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WATE

RPR

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the Bear Lightweight Windshield Softshell JacketA perfectly designed lightweight, snug softshell with water-repellent Smartdry face and soft brushed inner for comfort, providing active performance in quick-drying polyester. Weighing 550g, the Windshield Softshell is available in sizes from S-XXL in French Navy, Black pepper and extreme Blue.

Features include two lower pockets and one sleeve pocket for stowing a tool or knife plus adjustable cuffs, adjustable hem, moulded cuff tab.

LiFeStYLe deSignS

Bear Lifestyle designs offer casual, easy-to-wear options for people who nevertheless demand quality for their daily adventures. Top picks for Spring Summer 2013 include:

Bear Lifestyle Cargo Shorts

The perfect cotton twill summer shorts with casual cargo styling. An ideal partner for one of Bear’s relaxed summer shirts, the cargo shorts feature six pockets and go anywhere from a walk in the hills or a day at the beach. Available in sizes 30-42 in Black Pepper and Light Sand.

Bear Lifestyle ShirtThe perfect combo item to Bear lifestyle shorts, the lifestyle shirt features subtle Bear grylls branding and is available in plaid or plain. Features include two patched chest pockets, hidden, zippered and the ideal secure location and size for a passport during travel. Weighing only 170g, the shirt comes in sizes from S-XXL and a casual, comfort fi t for everyday wear.

For more information, samples and review opportunities of any Bear Grylls by Craghoppers designs visit Craghoppers at booth #41165 or online at www.us.craghoppers.com.

BLACK PEPPER CHGY 563

LIGHT SAND CHBR 622

CMJ327 BEAR LIFESTYLE CARGO SHORT

BLACK PEPPER CHGY 563

LIGHT SAND CHBR 622

CMJ327 BEAR LIFESTYLE CARGO SHORT

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about Craghoppers World travel Clothing (www.us.craghoppers.com)

Created more than 40 years ago in the United Kingdom and tested by some of the world’s toughest hikers, climbers and outdoors enthusiasts, today Craghoppers is part of the $600 Million international Regatta group with 20,000 stores in 30 countries.

The United States Craghoppers launch includes premium, performance products for hiking, climbing, camping and all kinds of recreational travel. Brand lines include Craghoppers, Bear grylls by Craghoppers and NosiLife, the world’s most extensive collection of insect repellent clothing.

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SOLARSHIELD. Minimum UPF40+ Sun-protective clothing, developed by Craghoppers.

European StandardEuropean standard BS EN 13758-2 forsun protective clothing raises thestandard to 40+ UPF. The test method is the same but products that meet thislevel of protection will be allowed to use a new 40+ logo and state that theyconform to the standard. Products that do not reach this level can say whatprotection they offer but cannot use thenew European sun protective logo.

A clothing protection factor (CPF) or ultraviolet protection factor (UPF) is a measure of the amount of sun-burning ultraviolet radiation (UVR) thatpenetrates through an item of clothing. It is similar to the Sun Protection Factor (SPF) used for sunscreens.

The higher the CPF value, the lower theUVR penetration and the better theprotection against sunburn. For example,a garment with a CPF label of 20 willreduce the UVR reaching the covered skin to 1/20 of that reaching bare skin. It is assessed in the laboratory undercontrolled conditions using an opticalinstrument called a spectrophotometer,which provides a direct measurement of UVR penetration and hence the CPF value.

Fabrics that reduce UVR penetration byless than 1/10 are considered to provideonly minimal protection against sunburnand therefore are not assigned a CPFrating. For fabrics reducing penetration to between 1/10 and 1/19, CPF valuesbetween 10 and 19 are assigned a rating of10+; those between 20 and 29 a rating of20+ and those with values greater than 30,a 30+ rating. There are variations in therating systems between countries andhence UK CPF’s may not be comparablewith those of other nations.

A British Standard (BS EN 13758-1:2000)describes the test method for fabrics used for clothing; another (BS EN 13758-2:2003) describes the classification andmarking of clothing. Only clothing with a UPF of at least 40 can be labelled as UV-protective according to the standarddescribed in the latter.

SOLARSHIELD

UPF40+ Sun-protectionPermanently protectedfrom harmful UV rays

Dense fabricGives greater protection

SolarShield Rating: ExcellentUPF Index: 40+Blocked UVR: 97.5%+UV Radiation: 2.5% or less

40+ 97.5+

UPF Index Blocked UVR %

SOLARSHIELD fabric diagramWhat is SolarShield?SolarShield clothing is Craghoppersname for its range of Sun Protectiveclothing. All SolarShield products have been tested for UV protection.

How does it work?Sun protection is given by a combinationof 3 things: the density of the fabricconstruction, the type of yarns used and its colour. Variations within similarlooking fabrics can be large, hence whySolarShield fabrics are tested.

How long does it last?SolarShield fabrics do not depend on any wash in chemical treatments for theircharacteristics. Therefore the protection is permanent and can be depended upon at all times.

What is the European Standard about?All garments can be measured to have a sun protection factor, even if it is low. To prevent misunderstanding, the new mark can only be used onclothing with over 40+ protection - i.e. excellent protection.

What is a good UPF rating?Below 15 Does not give effective

sun protection15-24 Good protection25-39 Very good protection40 + Excellent protection

Ultraviolet Protection Factor (UPF)The UPF of a garment is the level ofprotection it gives against harmful UVaand UVb radiation. UPF’s are calculatedby measuring the amount of harmful UVRadiation that passes through the fabric.

UPF Blocked UVIndex UVR Radiation

Excellent 40+ 97.5%+ 2.5% or less

Very Good 25-39 96.0-97.4% 2.6- 4%

Good 15-24 93.3-95.9% 4.1-6.7%

It’s a interesting thing, travel. It’s not work, but it’s not all play... Back in 1965,Craghoppers started like most epic adventures do. A couple of competitive outdoorenthusiasts, a few new ideas and a bit of ‘I bet you can’t’.

Our founders challenged themselves to design the ultimate clothing for the harshestadventure - and then to test it by wearing it from the beautiful British Peak District to theheights of Everest. We’ve since made it our life’s work.

OUTSIDE, WORLDWIDE. SINCE 1965.

1965 First Everest expedition

1999 AquaDry water-proof membrane fabrics

2000 Dynamic Balance travel pacs

2002 Nosquito insect-repellent clothing

2003 Epic water-resistant fabrics

2006 Merino clothing

2008 GORE-TEX®

2008 Bear Grylls clothing range

2009 NosiLife permanent insect-repellent clothing

2010 Active stretch fabrics

2011 AG-TEC anti-bacterial treatment

2012 NosiLife Style everyday travel wear

introducing SolarShield technology

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nosiLife

NosiLife, the world’s most extensive collection of insect repellent clothing, has been rigorously and independently tested by the London School of hygiene and Tropical Medicine, the leading test authority in europe.

Non-malarial zones where protection is only necessary for comfort reasons. Strong repellents like deet are not necessary. This includes all temperate climates. Tropical areas where malaria is a real risk. Insect repellent is recommended with a minimum 30% deet solution recommended for anywhere off the beaten track.

Areas where malaria is present but there is a limited risk of infection. Precautions should be taken against biting but full anti-malaria drugs may be unnecessary, chack with a travel clinic for up to date & seasonal information.

9.5 million mosquito nets: Roughly 9.5 million mosquito nets impregnated with insecticide have been distributed throughout Africa since 2000. Although they provide effective protection, some mosquitoes have already developed an increased resistance to the insecticides used.

malaria risk regions

The Technology

everything produced under the Craghoppers or Bear grylls by Craghoppers lines is meticulously planned. Innovative technologies, leading design-treatments and premier production processes are all employed to ensure the kind of attention to detail and real-world practicality that help Craghoppers stand out.

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WarmInsulation comes in many shapes and sizes to fit every adventure. Garments include incredibly lightweight microfleece for emergency layering, natural down for nighttime freezing and boucle fleece for a super-soft alternative to wool.

SmartdrySmartdry Nano technology locks water repellant properties into fabric that ensures spills and water run right off. The technology is one of the first to offer repellency without the use of environmentally damaging flucorocarbons.

gOre teXgORe-TeX® Membrane is at the heart of all gORe-TeX® garments. It is completely wind and waterproof, but permeable for water vapor (perspiration). The gORe-TeX® Membrane contains more than 9 billion pores per square inch. An oleophobic (oil hating) substance is then targeted to prevent contamination from things like body oils and insect repellents. every new gORe-TeX® product prototype is put through a rigorous series of tests in the Gore testing labs before final certification.

antibacterial Fabric finished with an anti-bacterial treatment prevents odor from perspiration during extreme conditions

SolardrySolardry fabric provides essential protection from the sun’s harmful UV rays. Fabrics are tested in every color to ensure that they meet a minimum UPF 40+, the international standard for clothing to be considered truly protective. The UPF of a garment is the level of protection it gives against harmful UVa and UVb radiation. UPF’s are calculated by measuring the amount of harmful UV Radiation that passes through the fabric.

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Environmental ResponsibilityAll Craghoppers products are designed and manufactured with as little environmental impact as possible.

Fair Trade CottonAll products are made from fair trade certified cotton products. The fair trade mark appears on products as an independent guarantee that disadvantaged producers in the developing world are getting a better deal. Fair trade certification guarantees a fair and stable price for small-scale cotton farmers - whatever the state of the global market.

Organic CottonAs part of Craghoppers commitment to the environment, production processes are being changed to use only organic cotton farmed without the use of potentially harmful pesticides and toxins.

Merino Wool Many Craghoppers products use natural Merino Wool, which provides exceptional performance under many conditions, stays warm when wet and has natural anti-microbial properties.