Crafting a Pitch FINALlearndbir.org/resources/Crafting_a_Pitch_FINAL.pdf · 2014-03-27 · NABC: A...
Transcript of Crafting a Pitch FINALlearndbir.org/resources/Crafting_a_Pitch_FINAL.pdf · 2014-03-27 · NABC: A...
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Crafting a Pitch to Practitioners
Bill Penuel University of Colorado Boulder
Ted Willard National Science Teachers Association
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Why Think About Your Pitch to Practitioners?
• Their concerns and ways of expressing those concerns are likely to be different from yours.
• Like you, practitioners are busy. • Your ability to build the bridge to those
concerns “more than half way” is likely to enhance your likelihood of success.
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Who Are Practitioners, Anyway?
Educators Educational Leaders
Teachers Informal educators Youth development specialists Volunteers Parents Peer leaders/explainers
Principals Coaches District curriculum specialists Principal supervisors Museum education directors Youth program managers
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NABC: A Way to Organize a Pitch
• Need – The other person’s need or concern that your design will address.
• Approach – The angle or strategy you are bringing on how to address that
person’s need. • Benefits
– The benefits to the other person or groups with whom they are concerned that will result from taking your strategy. Compensation is not a benefit.
• Competition (not part of today) – The alternatives to your strategy that may be well known,
popular, have been tried and failed, etc.
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Tool: Translating a Pitch
• Your task: – Write out two versions of the “need” “approach” and
“benefits”: • One for a research audience (e.g., funder) • Another for an educational organization leader (e.g., museum
education director, district leader, principal) or educator.
– Use only one sentence for each. – Write them side by side, so we can together explore the
differences
• Format: NAB(C)
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Questions for Discussion
• What are the points of difference and overlap you notice in your statements?
• Does one feel more “authentic” than another? If so, why?
• Does writing the educator or education leader frames lead you to want to change how you frame your work for future colleagues at all? If so, how?