Craft Your Startup Story In Other Words
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Transcript of Craft Your Startup Story In Other Words
DEVELOPING
STARTUP STORYYOUR
brought to you by
TABLE OF CONTENTS
1 2 3 4 5
6 7 8 9 10
COMPANY PURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESS MODEL
COMPETITION FINANCIALS
FILE NOT FOUND!
“What is conceived well
is expressed clearly.”
– NICOLA BOILEAU
1 2 3 4 5
6 7 8 9 10
COMPANY PURPOSE PROBLEM SOLUTION WHY NOW/
WHY USMARKET
SIZE
PRODUCT TEAM BUSINESS MODEL
COMPETITION FINANCIALS
TABLE OF CONTENTS
KNOW YOUR AUDIENCE
from
TO
CASE STUDY: ZIMEK
After eight years and hundreds of rigorous alpha and beta tests of Zimek's patented Micro-Mist® technology, it is clear that Zimek is:
The SAFEST, MOST EFFECTIVE, and CONSISTENTLY RELIABLE automatic touchless rapid decontamination technology in the world. We know it.
Our customers know it.
And finally the EPA agrees ...
After eight years and hundreds of rigorous alpha and beta tests of Zimek's patented Micro-Mist® technology, it is clear that Zimek is:
The SAFEST, MOST EFFECTIVE, and CONSISTENTLY RELIABLE automatic touchless rapid decontamination technology in the world. We know it.
Our customers know it.
And finally the EPA agrees ...
Zimek Systems Approved by The EPA On January 28, 2014, The United States Environmental Protection Agency (EPA) certified that Zimek's patented "Micro-Mist" technology using the EPA-registered Vital Oxide disinfectant can "disinfect pre-cleaned hard nonporous surfaces that are exposed to free air flow" in rooms and vehicles.
Zimek Systems Approved by The EPA
No other automatic rapid disinfection misting technology has ever received this EPA certification.
This revolutionary EPA pronouncement confirms that the Zimek Micro-Mist® System using the Vital Oxide disinfectant can achieve a 99.999% microbial kill rate AUTOMATICALLY WITH NO OPERATOR INTERVENTION DURING THE MICRO-MIST® APPLICATION.
THE MAIN LINE OF DEFENSE
THE “COMPETITION”
HYDROGEN PEROXIDE
GAS
1
ULTRA VIOLET (UV)
LIGHT
2 CHLORINE DIOXIDE
GAS
3
ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE,
AFFORDABLE AND READY TO DEPLOY EVERYWHERE
RESISTANT MICROBES ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT
BE STOPPED
AUDIENCE MOVE TO:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:
WHAT DO YOU NEED THEM TO BELIEVE? WHY?
WHAT DOES YOUR AUDIENCE BELIEVE
RIGHT NOW?
AUDIENCE MOVE FROM:
YOUR TURN…
ZIMEK’S PATENTED MICRO-MIST TECHNOLOGY WILL REVOLUTIONIZE THE DECONTAMINATION INDUSTRY AND PROTECT HUMAN BEINGS FROM DANGEROUS SUPERBUGS.
BIG IDEA:
AUDIENCE MOVE FROM:
AUDIENCE MOVE TO:ZIMEK PROVIDES A SOLUTION THAT IS EFFICIENT, SAFE, AFFORDABLE AND READY TO DEPLOY EVERYWHERE RESISTANT MICROBES ARE FOUND.
SUPERBUGS/RESISTANT MICROBES CANNOT BE STOPPED.
PROPOSED STORY ARC:WE ARE LOSING THE BATTLE
EXISTING SOLUTIONS DON’T WORK
INTRODUCING ZIMEK
CALL TO ACTION
SLIDE MAIN IDEA SPEAKER NOTES
ZIMEK • (TITLE SLIDE)
SHOW PICS OF THE MICROBES (MAY OVERLAY WITH HEADLINE)
• We are losing the battle against virtually all species of infection-causing microbes: bacteria, viruses, and mold spores
• These microbes have become resistant to almost all antibiotics
• As a result, untreatable infections will become the greatest public health issue crisis in history
(BUILD?)
SIX CRUISE SHIPS
AIRPLANE
PICTURES OF BABIES AT DAY CARE AND ELDERLY PEOPLE AT A NURSING HOME
• Infections across a broad range in public facilities, transportation
• Norovirus has already hit six large cruise liners in 2014. That’s over 25,000 people exposed in four months!
• They are hitting us in the air, too. As recently as December, active tuberculosis caused a plane to get rerouted. Expensive and frustrating
• Dangerous strains of the flu enter schools and nursing homes. Both the very old and very young are vulnerable…and dying.
SECTION 1: WE ARE LOSING THE BATTLE
SLIDE MAP:1.
2.
3.
PITCH DECK
RECRUITING / ON BOARDING
STATE OF THE INDUSTRY
CEO STORY
CUSTOMER STORY
“So much of the job of startup CEO is recruiting and
selling. Ability to pitch investors
is proxy.”– MARC ANDREESSEN
SO GET GOING!
Q&A
SARA GAVISER LESLIE . . .
www.inotherwordsonline.com
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