CRA Newsletter English

5
The Arthritis Society’s Walk to Fight  Arthritis, presented by the makers o Tylenol®, is about more than just walking. It invites all Canadians to register and raise pledges that make a vital dierence in the lives o people with arthritis. Last year’s Walk drew thousands o enthusiastic participants to 25 locations across Canada. More than $1.3 million was raised or arthritis research and care. “It was such a un experience to take part in the Walk,” says Dr. Jamie Henderson, President o the Canadian Rheumatology Association. “The money raised by the Walk helps The Society und leading-edge research and essential programs that support people living with arthritis. It’s a great way to have some un and support such a worthy cause at the same time.” The 2012 Walk will be held on Sunday ,  June 10 across C anada and Su nday , May 27 in Montreal. For more inormation and to register, visit www.walktofghtarthritis.ca. The Arthritis Society is proud to announce the launch o a new awareness platorm. The campaign, intended to empower people living with arthritis, eatures a bold, new slogan: “We have arthritis. It doesn’t have us.” The platorm is based on extensive market research and testing via ocus groups. This work revealed that while most Canadians with arthritis recognized The Arthritis Society as an organization, many were not aware o the research it unds and the services it oers. “This new platorm answers an unmet need among people living with arthritis,” says Tracy Folkes Hanson, The Society’s Vice President o Marketing, Communications and Stakeholder Relations. “Our research gave us greater insight into what lie with arthritis is like on a daily basis. People with this disease oten eel helpless and alone. Our platorm is aimed at communicating the benets o The Society’s programs and services, and giving Canadians with arthritis a sense o empowerment.” To make sure that more people know where to turn or help, the new platorm will be at the heart o all Arthritis Society marketing initiatives moving orward. It will be eatured in print, television and radio to promote the Walk to Fight  Arthrit is and Arthrit is A wareness Month in September, and throughout the year to help increase awareness o what The Society can do to help people living with arthritis. “We’re all excited about what this new platorm will mean or the people who are most impacted by arthritis,” T racy adds. “This is our chance to put the control back in their hands –where it belongs.” The Arthritis Society proclaims : We have arthritis. It doesn’t have us Walk to Fight Arthritis makes strides in supporting research and care WE HAVE ARTHRITIS.  IT DOESN’T HAVE US The Arthritis Society is here to help. 393 University Avenue, Suite 1700, Toronto, ON M5G 1E6 1.800.321.1433 arthritis.ca

Transcript of CRA Newsletter English

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The Arthritis Society’s Walk to Fight

 Arthritis, presented by the makers o 

Tylenol®, is about more than just walking.

It invites all Canadians to register and raise

pledges that make a vital dierence in the

lives o people with arthritis.

Last year’s Walk drew thousands o 

enthusiastic participants to 25 locations

across Canada. More than $1.3 million

was raised or arthritis research and care.

“It was such a un experience to take

part in the Walk,” says Dr. Jamie

Henderson, President o the Canadian

Rheumatology Association. “The money

raised by the Walk helps The Society

und leading-edge research and essential

programs that support people living

with arthritis. It’s a great way to have

some un and support such a worthy

cause at the same time.”

The 2012 Walk will be held on Sunday,

 June 10 across Canada and Sunday, May

27 in Montreal. For more inormation

and to register, visit

www.walktofghtarthritis.ca.

The Arthritis Society is proud to announce

the launch o a new awareness platorm.

The campaign, intended to empower

people living with arthritis, eatures a

bold, new slogan: “We have arthritis. It

doesn’t have us.”

The platorm is based on extensive

market research and testing via ocus

groups. This work revealed that while

most Canadians with arthritis recognized

The Arthritis Society as an organization,

many were not aware o the research it

unds and the services it oers. “This

new platorm answers an unmet need

among people living with arthritis,” says

Tracy Folkes Hanson, The Society’s Vice

President o Marketing, Communications

and Stakeholder Relations. “Our research

gave us greater insight into what lie with

arthritis is like on a daily basis. People

with this disease oten eel helpless

and alone. Our platorm is aimed at

communicating the benets o The

Society’s programs and services, and

giving Canadians with arthritis a sense

o empowerment.”

To make sure that more people know

where to turn or help, the new platorm

will be at the heart o all Arthritis Society

marketing initiatives moving orward.

It will be eatured in print, television

and radio to promote the Walk to Fight

 Arthritis and Arthritis Awareness Month in

September, and throughout the year to help

increase awareness o what The Society can

do to help people living with arthritis.

“We’re all excited about what this new

platorm will mean or the people who are

most impacted by arthritis,” Tracy adds.

“This is our chance to put the control back

in their hands –where it belongs.”

The Arthritis Society proclaims:

“We have arthritis. It doesn’t have us”

Walk to Fight Arthritis makes strides in supporting research and care

WE HAVE ARTHRITIS. IT DOESN’T HAVE USThe Arthritis Society is here to help.

393 University Avenue, Suite 1700, Toronto, ON M5G 1E6 ●1.800.321.1433 ●arthritis.ca

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The Arthritis Society is changing. Over

the past several years, the National and

Divisional Advisory Boards have come

together to build a stronger, more integrated

organization. Inroads have been made in

building collaboration and partnerships

with people living with arthritis, clinicians,

researchers and other groups.

Renewal o The Society’s leadership role in

the arthritis community has provided new

opportunities or leveraging our resources

to achieve signicant impact in research

circles and in the health-care system. The

time seemed right to refect upon our

vision and mission, and to conrm the

strategic directions that will shape our

direction or the uture.

In the all o 2010, The Society engaged

in a strategic planning process to guide

its uture activities. The result o that

process represents the cumulative eort

o members o the National Board, the

Senior Leadership Team, the Divisional

 Advisory Boards, sta and volunteers.

Our new strategic plan provides a roadmap

or the next ve years (2011-2016) or

national and divisional eorts to improve

the quality o lie or people living with

all orms o arthritis. Collaboration

and agreement on strategic directions

supported by specic objectives and

priorities provide a platorm upon which

to engage arthritis consumers, researchers,

donors and governments in activities o 

national and provincial signicance. This

plan also refects our understanding o the

expectations o our consumer, donor and

research communities.

For the next ve years, The Society will

integrate its eorts around ve strategic

directions:

1. Be the trusted voice o Canadians

living with arthritis.

2. Be a provider o relevant education,

inormation and services to people

aected by arthritis.

3. Be a strategic under and supporter

o research and career development

to beneft those living with arthritis.

4. Be a fnancially responsible, well-

run, well-resourced organization.

5. Be the driver o change in awareness

and understanding o arthritis and

The Arthritis Society.

This plan will be a “living” document

used to guide and shape our work. It

will be reviewed and revised as required

based on the outcomes o our monitoring

eorts. Each o the strategic directions

is supported by a series o expected

outcomes and objectives. Implementation

o the strategic directions, goals and

objectives will bring The Arthritis Society

closer to realizing its new vision o 

“Living well while creating a future

without arthritis.”

Arthritis Society looks to the future

publication for the Canadian Rheumatology Association Annual Meeting, March 2012

A message from Dr. Joanne Homik, The

Arthritis Society’s Medical Advisory Committee

Chair and CRA Liaison to The Society:

The Arthritis Society’s Medical Advisory

Committee (MAC) recently met to crat

new Terms o Reerence to refect the uture

role we envision playing or The Society.

Our ocus is to ensure that The Society’s

leadership retains an understanding o 

the burden o arthritis, the treatment o 

various arthritis conditions and the need or

arthritis care providers across the country.

The MAC adjudicates several ellowship

awards, including the Geo Carr Lupus

Fellowship, the UCB-CRA-TAS Clinical

Fellowship and the new GSK-CaNIOS-

CRA-TAS Fellowship in Lupus, all o which

encourage the pursuit o clinical research

in arthritis. The Society’s Clinician Teacher

Award has been awarded to 12 worthy

rheumatologists over the last 12 years, and as

we go orward, the MAC sees this award as

an excellent way to oster arthritis awareness

in the medical community by engaging

medical students and ensuring clinical

competence in MSK-related problems.

The uture looks bright or arthritis care

in Canada. We have wonderul patients,

new treatments to oer them and a

growing cohort o young, enthusiastic

rheumatologists to care or them. I encourage

all o you to get involved with The Arthritis

Society by participating in the Walk to Fight

Arthritis on Sunday, June 10.

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Clinician Teacher Program addresses

rheumatology shortage

Canada aces an arthritis crisis. While the prevalence o arthritisis already too high, it’s predicted to get much worse. By 2030,

approximately 7 million or one in ve Canadian adults are

expected to have arthritis. At the same time, the country aces

a shortage o arthritis medical specialists. There are only about

350 rheumatologists in Canada—that’s hal the number needed

to provide sucient medical care or the existing caseload. As

well, almost one-third o our rheumatologists are expected to

retire over the next decade.

The Arthritis Society is supporting many eorts across Canada

to counter the shortage o rheumatologists and meet current

and uture demands or quality arthritis care. A particularly

successul initiative is the Clinician Teacher Program. The

premise behind this program is that there aren’t enough

medical students applying to rheumatology training programs

to replace the number o retiring rheumatologists. One way

to motivate students to choose rheumatology as a career is to

expose them to dynamic teachers who can serve as mentors

and positive role models.

The role o a Clinician Teacher is to increase the prole

o rheumatology within undergraduate and postgraduate

medical school curricula. The award, which is ve years in

length and compensates the candidate or time devoted to

teaching rheumatology and mentoring students, is presented

to outstanding individuals with an innovative approach to

classroom instruction. Applicants must have completed their

clinical training in rheumatology and hold a aculty/sta 

position at a Canadian medical school.

“This award has allowed me to devote more time to teaching

and promoting rheumatology at the undergraduate, post-

graduate, and community levels with increasing academic and

leadership responsibilities, both provincially and nationally. It’s

been invaluable in my eorts to mentor residents and medical

students,” says Dr. Nader A. Khalidi, an associate proessor

o rheumatology at McMaster University. “We have three

Rheumatology Residents who graduated in July 2011, two in

 July 2012 and two in July 2013. This year, we were successul

in attracting three residents to our program.”

For more inormation on the Clinician Teacher Program, visit

www.arthritis.ca/research.

“The Clinician Teacher Award has enabled meto free up every fourth week from my clinical

work to focus on education research projects.

I’m very grateful to The Arthritis Society for

this resource.”

–Dr. Andrew Thompson,

University of Western Ontario

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New Arthritis Society website coming soon 

This summer, The Arthritis Society’s website (www.arthritis.ca) will be getting a

acelit! By incorporating the latest online tools and best practices in design, usability

and user engagement, The Society’s new site will become the ultimate go-to resource

or all arthritis medical specialists in Canada and their patients. Enhanced event

participation tools, powerul stories and testimonials, and interactive content will

inspire advocacy and donor engagement. The increased awareness and support will

enable us to continue raising unds or research in our search or a cure.

Highlights o the new site also include weekly blogs and discussion boards. Users o 

our new site will be able to log in and share their experiences and stories.

Let’s get social!

 

Facebook: 

http://www.acebook.com/ArthritisSociety

 

Twitter: 

http://twitter.com/arthritissoc

 

 YouTube: 

http://www.youtube.com/ArthritisSociety

 

Flickr: 

http://www.fickr.com/photos/32119417@N02/ 

Challenge Yourself.Help Millions.

Mont Blanc 

FRANCE July 2013

Tamarindo

COSTA RICASeptember 2013

Algarve Coast

PORTUGALOctober 2013

Rome 

ITALY March 2013

Walk. Run. Trek. Cycle. Fundraise.

 Join the Joints In Motion Team. The Arthritis Society ’s Joints In Motion Training Teamparticipates in exciting walking, running, trekkingand cycling events around the world.

1.800.321.1433 |  www.JointsInMotion.ca