CR and Sustainability - Research methodology
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Transcript of CR and Sustainability - Research methodology
CR and SustainabilityA participatory research initiative
Ideosync Media CombineMay 2014
• Sustainability an increasing concern for CR stations in the region
• Performance and Review initiatives putting further pressure on CR to show sustainability
• Need to build greater understanding on correlations between performance indicators and long term sustainability
Context
The Sustainability Puzzle
India
Africa
Latin AmericaAustraliaSouth East Asia
Nepal
Thinking on sustainability has emerged from diverse global experiences
The United States
Europe
Case studies
Need to take the ‘financial stability bull’ by the horn
Parameters that impact
sustainability
Initial work on drawing correlations between
desired principles, actual everyday practice
and financial sustainability
1 2
4 3
Sustainability strategies used by
different CR stations and defining Key
Station characteristics
Discussions on community participation, capacity, management, planning, technology
CR-PASCAMECO
Mostly focused on analyzing policies from a media rights perspective – few look at direct co relations with long term sustainability for CR
Research on Sustainability
Policies and enabling
environments
Sustainability definition/s
Foundations
How do the beginnings define the future
What needs to be sustained?
Model
Does the development model for sustainability
serve the CR agenda well?
Co-relations
How are the multiple aspects of sustainability linked – are there direct
correlations?
Some resonating questions
Prioritizing
Evolve a set of indicators for
sustainability for CR
Examine the relational understanding between
good practice parameters and
financial sustainability
Support advocacy for CR’s right to public funds for planning and core operations
Key objectives of this research Evidence-based, Participatory
Evolve a definition of Sustainability through a process of participatoryengagement with CR stations from the region
HarvestPlus Bio-fortified Pearl Millet intervention in Maharashtra
How do CR stations in the region understand sustainability? What are the things they want to sustain?
What are community radio operating costs and how are these costs met?
How does station programming reflect the needs of the community? How does the station assess these needs?
Key Research Questions
How is the relationship between the station and community mutually beneficial and how are these benefits perceived and articulated?
What accountability and audit mechanisms are in practice?
Methodology: Purposive selection of CR
Institutions
Large NGO
Small NGO
Educational
Cooperative
Geography
Regional diversity
Age
Number of years since inception
Bio-fortified Pearl Millet intervention in Maharashtra
Tools
In depth Interviews with Key respondents Participant Observation
Mind Maps
Weekly Diaries
Significant good Practice stories
Self Administered Survey
Budgets and monthly expenses
Qualitative
Participatory Quantitative
Methods
Sample Mind Map
Sample Diary expected every week from CR stations
… what C4SC should result in!
Confidentiality of raw data
Participatory analysis of codes and significances
of stories for drawing
correlations
Draw parallels and resonances in the
region
4. Work towards creating a community
owned movement
The Analysis Approach
Establish processes whereby the findings may be reflected on by the CR community
Get……people…
…talking about it!
Dissemination of Research findings