Cpsp market analysis
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Transcript of Cpsp market analysis
![Page 1: Cpsp market analysis](https://reader035.fdocuments.net/reader035/viewer/2022071902/55c8868bbb61eb8d188b4647/html5/thumbnails/1.jpg)
Market Analysis and Strategies (B.2.3.)
Creating and Presenting Strategic Plans
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Market Analysis
B.2.3. Markets Addressed
B.2.3.1. Markets Addressed
B.2.3.2.Product Niche
B.2.3.3. Customer Groups
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Characteristic Comment
Market size (€) The larger the better
Vol growth rate (%) The higher the better (AOTBE)
Life cycle:Development, Growth, Maturity,Decline
Maturity and Decline great if RMS is high
Stability Stable or transform?
ConcentrationCusts for 50% of sales
Good up to captivity
Competitor Concentration (%)Top 5 have 70% plus
Great if you are in top 5
Purchase amount (€) The larger the better
Characteristics of Great Markets
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Markets and their potential: Discussion
•Political
•Economic
•Social
•Technological
•Environmental
•Other influences
•Legal
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Product Mkt. Size ($)
Vol Gr Rate (%)
Life cycle
Stability Cust. Concent
Comp. concent
Ave Purchase
Amt.Strategy
Markets and their potential
Comments from discussions in bullet points
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Product 20X0 201Y 201Z % Change Strategy
Total
Sales Projections ($)
Comments from discussions in bullet points
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Customer Size ($) Ann. Purchase ($)
Gr Rate (%) Life cycle Main Person
Cust. Strategy
Our Strategy
Customer Groups’ Characteristics
Comments
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Characteristics of Great Territories
Characteristic Comment
Market size ($) The larger the better
Vol growth rate (%) The higher the better (AOTBE)
Life cycle:Development, Growth, Maturity,
DeclineMaturity and Decline great if high RMS
Stability Stable or transform?
ConcentrationCusts for 50% of sales
Good up to captivity
Competitor Concentration (%)Top 5 have 70% plus
Great if you are in top 5
Purchase amount ($) The larger the betterComments from discussions in bullet
points
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Territory Mkt. Size ($)
Vol Gr Rate (%)
Life cycle
Stability Cust. Concent
Comp. concent
Ave Purchase
Amt.Strategy
Territories and Their Potential
Comments from discussions in bullet points
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The End